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Getting Started With Keyword Research

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Why do keyword research?

Keyword research is the foundation for not only SEO efforts but also for a broader digital marketing program.

Keyword research is also an important part of doing market research.

This three part masterclass is not merely for SEO consultants, but it also is for digital marketing consultants, market research professionals, business owners, even product development specialists.

Here’s what you’ll learn in part 1:

  • What “we” mean by “keyword research” (how the Search Engine Academy defines it might surprise you)
  • What the objectives are
  • Getting started strategy, tactics, and tips

 In part 2, we’ll cover

  • 4 great tools we love, and we’ll give you Search Engine Academy tips on how we use them to get extraordinary results
    • Google’s kw planner
    • Google Trends
    • Ubersuggest
    • SEMRush

In part 3 we’ll discuss that mysterious subject you really must know if you want to succeed: Semantic search

  • What semantic search is and why Google has mastered it
  • How to use “keyword forensics” to get in front of Google, and to get in front of your customers

All this, plus your questions.

When: Wednesday, April 6th, April 13th & April 20th at

8am HST, 11am PST, noon MST, 2pm EST, 7pm BST, 11:30pm IST
Thu Oct 21st… 2am SGT/AWST, 5am AEST, 7am NZST

Who: Ross Barefoot, President, Search Engine Academy

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(Psst! Looking for past SEO training webinars from Search Engine Academy? Look here)