What’s in the Blog?
Search Engine Academy News, SEO Updates, Useful How-To Articles
Recently a colleague of mine sent me an e-mail about one of his clients (this is an excerpt):
“The marketing manager of one of my customers, based on his experience, is suggesting to use hidden text “white fonts” to introduce additional KW and phrases.
By now you have likely understood that one of the most important elements in writing more engaging copy, is the focus that most writers place on creating a catchy headline.
The simplest way of explaining why reverse engineering a Google algorithm is a false idea, (regardless of how good the pitch sounds) is that it simply cannot be done, it has never been done and it never will be done.
It was announced recently that Facebook might be adding a Dislike button to go alongside it’s universally recognisable “like” button- ‘Might’ being the key word here. However, it is still interesting to explore the two sides of the debate that would centre on the Dislike button’s introduction.
At the centre of any marketing strategy should be content. Content should be interesting, informative and often entertaining. Most importantly, it needs to add value and enhance your consumer’s relationship with your brand.
One of the very early lessons I learned in working with my SEO clients was the tremendous power of using the right types of web images. Years ago, Michael Campbell taught me about the importance of using just the right types of images to engage and compel visitors to respond.
Let me start out this post by saying that I am about to describe what I believe to be a case study in negative SEO. However I don’t have the “proof in the pudding,” “the smoking gun.” In other words I can’t tie the activity I’m about to describe to a perp (crime show talk for a “perpetrator”). This is precisely the world Google ushered in with Penguin and its penchant not merely for neutralizing link spam, but actively penalizing it.
To blog or not to blog? We have all seen them. The bloggers that have millions of followers, have millions of dollars in the bank and companies throwing products at them, all for the sake of writing a post a week about high street fashion from the comfort of their own sofas. Or so we would like to believe.
If you haven’t noticed, in the last few days Google has put some significant changes into local search that may make you happy or not so much. For many years, Google has experimented with a variety of ways of presenting local search results – those searches where people are looking for a business in a specific location.
Search Engine Academy is big on showing folks how it can be easier to rank better for long tail keywords. There are some tools out there, but one in particular is fun to use, and it actually shows some good phrases to investigate further, hoorah! The other added bonus to this post is how you can use this tool to get great ideas for content. Once you find this tool, there’s no excuse for not being able to write interesting, unique, useful articles for your target audience.
Would you rather choose to be right or to be rich? If you could only select one, which would it be? The obvious answer it seems is “to be rich of course!”
However, based on my personal experience interacting with thousands of students, friends and acquaintances, the behavior and actions of the majority seem to suggest that being right is more important than being rich.
Today I wanted to share a few favorite SEO tips for quickly tapping into excellent keywords using the SEM RUSH data and Wordtracker.
It is not always a great idea to spend hundreds of hours looking for the ideal keywords (although some people do.) Instead, you want to learn a variety of quick methods to open up those hidden gems within a few clicks and only a few minutes of time.
Effective use of social media can have a humongous effect when driving new traffic to your blog (or any other site for that matter). Whilst what works for some bloggers may not work for others, below are four Twitter tricks and tips that can help increase engagement with your account, which in turn will lead to greater traffic to your blog.
By now, I am sure most of our readers and past SEO student Graduates are very familiar with the extraordinary work of our dear friend and colleague the Late Michael Marshall.
Michael was one of the most profound educators in the areas of SEO, artificial intelligence, Natural Language Processing, Semantics, Philosophy and computer programming, to name just a few.
Periscope has become an almost instant hit and can provide a great opportunity for you to engage with your customers or clients.
Live video streaming means you can let people know what you are doing in real-time, and their live comments allow you to receive feedback instantaneously too!
I bet that if you’ve gone into Google Analytics either on your own website or a client’s, you’ve seen that you get a significant amount of referral traffic from strange sites like semalt.com, buttons-for-websites.com, and others. To get there, go your GA account, and go to Acquisition -> All Traffic -> Referrals. There you’ll see all the clicks that you get from other sites.
The phrase “lateral thinking” means the ability to solve a problem using an indirect solution and a creative approach. The ability to use a type of reasoning that is not immediately obvious and involves ideas that may not be applied using a more traditional step-by-step approach. The term was first coined around 1967 by Edward de Bono.
What Are The Benefits of Attending a Search Engine Academy SEO Certification Workshop Yearly As An Alumni Member?
To start with, returning Alumni members can shave 50% off of the regular cost of tuition.
Whether you are a new or long- established company, it should be obvious that social media is a key area of engagement for your customer base. By incorporating the four social sites below, you will be actively building your brand through social media to reach your existing audience and a new audience at the same time.
If you’re hungry for more business, and someone offers to help you market online for cheap, be wary of something that sounds too good to be true. Check them out and ask lots of questions!