What’s in the Blog?
Search Engine Academy News, SEO Updates, Useful How-To Articles
How to Get Reviews on Google My Business (Formerly Google Plus)
With Google switching business listings from Google+ to Google My Business, it’s hard to figure out how to get reviews on your Google My Business page. These are the steps you need to take, and why it’s so important.
SERP Rankings for Ads are Changing
Google has once again changed the SERP definition of success for advertisers. They have removed ads from the right side of the results display in order to bring desktop users’ experience closer to mobile (or so they claim). Find out what this means for the future of Google and what you should prepare for.
4 Ways to Invoke More Response from Web Visitors
Internet Marketing for your online business continues to change year by year. Keep in mind that these days, you need to not follow the rules that...
The Many Working Parts of an SEO Program
Ah, for the good old days of SEO! Those days when you could stuff some titles, tweak some keyword density, build a bunch of directory links, and wait for the rankings to climb.
What Will Digital Marketing Look Like in 2016?
Just when you thought you had seen everything you could expect to change in digital marketing this year – think again! We’ve got more changes coming your way that could make our lives easier, better, and more challenging, all at the same time.
Google’s Knowledge-Based Trust Score vs. Photoshop
Always be doubtful of academic papers with names like: "Knowledge Vault: A Web-Scale Approach to Probabilistic Knowledge Fusion." Be even more...
Trip Through the Google Zoo
Since 2011, Google has introduced a wide variety of updates named after particular animals to either penalize low-quality sites or introduce new algorithm updates to keep up with the ever-changing technologies and needs of users.
Google Quality Rating Guidelines now Available for Download. Here’s Why You Should Care.
If you know what my headline is talking about I’m going to save you the suspense. This post links to the recently released, hush-hush, spiffy new, 2015 Google Quality Rating Guidelines in PDF format, with extra chrome. Except Google is no longer trying to keep them quite so hush-hush. But more about that in a moment.
Expanding Your SEO Keyword List With Niche Topics
How can you attract customers to your site? Beating out the SEO keyword competition means using your creativity to find popular phrases no one else has thought to use. Learn how to attract your target audience by searching for underused keywords related to your business specialty.
Is Using Hidden Text Effective for On Page SEO Content? Let’s Get Back to Basics
Recently a colleague of mine sent me an e-mail about one of his clients (this is an excerpt):
“The marketing manager of one of my customers, based on his experience, is suggesting to use hidden text “white fonts” to introduce additional KW and phrases.
Create Catchy Headlines That Surprise The Brain Using Unexpected Twists
By now you have likely understood that one of the most important elements in writing more engaging copy, is the focus that most writers place on creating a catchy headline.
Why Reverse Engineering An Algorithm is a False Concept
The simplest way of explaining why reverse engineering a Google algorithm is a false idea, (regardless of how good the pitch sounds) is that it simply cannot be done, it has never been done and it never will be done.
Should We Dislike The Idea Of A Facebook Dislike Button?
It was announced recently that Facebook might be adding a Dislike button to go alongside it’s universally recognisable “like” button- ‘Might’ being the key word here. However, it is still interesting to explore the two sides of the debate that would centre on the Dislike button’s introduction.
3 Ways To Get More Clicks On Twitter
At the centre of any marketing strategy should be content. Content should be interesting, informative and often entertaining. Most importantly, it needs to add value and enhance your consumer’s relationship with your brand.
How to Select the Most Persuasive Web Images
One of the very early lessons I learned in working with my SEO clients was the tremendous power of using the right types of web images. Years ago, Michael Campbell taught me about the importance of using just the right types of images to engage and compel visitors to respond.
The Anonymous Face of Negative SEO
Let me start out this post by saying that I am about to describe what I believe to be a case study in negative SEO. However I don’t have the “proof in the pudding,” “the smoking gun.” In other words I can’t tie the activity I’m about to describe to a perp (crime show talk for a “perpetrator”). This is precisely the world Google ushered in with Penguin and its penchant not merely for neutralizing link spam, but actively penalizing it.
Creating a Digital Marketing Blog
Creating a marketing blog seems simple at a first glance. Blog marketing is harder work than it appears on the surface, but with enough time and consideration can be a valuable asset to your company. Consider these questions before deciding if this approach works for you.
What Happened to My Google 7-Pack Local Search Results?
If you haven’t noticed, in the last few days Google has put some significant changes into local search that may make you happy or not so much. For many years, Google has experimented with a variety of ways of presenting local search results – those searches where people are looking for a business in a specific location.
Ubersuggest – A Handy Long Tail Keyword Search Tool For Content Ideas
If you’re in SEO, more ways to expand your long tail keyword search are always help. A new longtail research tool, Ubersuggest can give you ideas for new site content and optimize what you already have. Ubersuggest gives you preliminary numbers and phrases you can expand your keyword research on.
Choose To Be Right Or Choose To Be Rich?
Would you rather choose to be right or to be rich? If you could only select one, which would it be? The obvious answer it seems is “to be rich of course!”
However, based on my personal experience interacting with thousands of students, friends and acquaintances, the behavior and actions of the majority seem to suggest that being right is more important than being rich.
