What’s in the Blog?
Search Engine Academy News, SEO Updates, Useful How-To Articles
How Important Are Accelerated Mobile Pages (AMP)
Google Wants Us to Jump Through Hoops. Again. Sneak Peak: What this post will cover Why 150 million AMP pages is not that big of...
The Buzz About Google AMP: What Are Accelerated Mobile Pages?
Digital Marketers: Get Ready for Yet Another TLA* in Your Lexicon: AMP (*TLA: Three Letter Acronym) Sneak Peak: What You'll Find...
Creating Ideal Infographics To Compliment Your SEO
Infographics have now been around for a while, yet using them to communicate is still surprisingly effective. If you are new to infographics, let's...
The Advantages of Social Media Scheduling
Combined with the pace of social media today and the need for even more compelling content, there are major advantages to social media scheduling -...
What’s the Difference Between a Landing Page and a Squeeze Page?
You may have heard the term "landing page" and wondered what that actually means. In online marketing, it's important to think about landing pages,...
Why Setting Up Goals In Google Analytics Gives Better Data
Google Analytics is capable of collecting a huge collection of data about your site. How can you use that information to pull more website traffic? Google Analytics Goals and Funnel Visualization features may be what you’re looking for.
Why You Should Learn About Digital Marketing
Companies can no longer afford to ignore online marketing as an option. An understanding of concepts such as search engine optimization and paid discovery, even for employees who aren’t digital marketers, will keep your company a step ahead of the competition. Find out which marketing courses online will most benefit your staff here.
Why Taking SEO Factors In Isolation Doesn’t Work
Taking individual SEO factors in isolation to try to get found online won’t work. Google has done a pretty good job of sorting out all the factors, and even if you’ve done a bad job of “SEO”, having the three most important factors on your website will win the day.
Simple Tips for an Effective Email Marketing Campaign
As a small business owner or marketing professional, you know how important marketing campaigns can be. There are many ways to reach an audience in this day and age, but one of the most reliable and effective ways is to use email. An email marketing campaign can be a lifesaver for a small business, and it can easily boost your marketing efforts to the next level. However, in order for any email campaign to be a success, you must make sure you are setting it up correctly. Here are some tips to ensure your campaign goes off without a hitch.
SSL Certificates as a Google Ranking Factor: Things You Need to Know
When it comes to ranking factors in search, Google still largely calls the shots. While Google doesn’t completely disclose all the details used in their search algorithms, they constantly put out updates on search ranking best practices that website owners and businesses should adhere to. One of those updates was how HTTPs encryption through SSL certificates is going to be a major ranking factor.
Spring Ahead, or Fall Behind – And I’m Not Talking about Your Clock
Stay Current With SEO Training or Risk Becoming Hopelessly Out of Touch Stop and answer this simple question: Do you have an interest in how...
Ubersuggest vs. Google Adwords: Battle of the Google Keyword Research Tools
Most SEOers use the Google Keyword Planner tool, but there’s an alternative. How do these two free Google keyword research tools, Ubersuggest and Google Adwords Keyword Planner, compare when placed side by side? Find out which works better.
10 Benefits of Accelerated SEO Training Classes and Certification
Instead of watching online videos or trying to figure search engine optimization out on your own, take an in-person SEO training class and enjoy many benefits. Learn alongside your peers, keep track of your daily progress, and maintain your skills even after certification with a six month mentorship program. Our accelerated SEO training course can help you grow your digital marketing skillset in a hands-on fashion.
8 Proven Pay-Per-Click Strategies to Improve Your Campaign
Over the past few years, digital marketing companies have seen the incredible growth of pay-per-click (PPC). More and more of their client companies are seeing the great potential of serving ads to users in real-time, which is why most experts agree that 2016 will see even more growth of this proven online advertising strategy.
Google’s New Blogger Back Link Guidance, and 4 Things Wrong With It
Google has now given bloggers more guidance on how to treat backlinks to sites that have sent them any merchandise for free. According to Google, the “best practice” to use in cases where bloggers have received free merchandise and then linked to the company’s website or social media accounts is to place a “nofollow” attribute in the link HTML.
Handy Idea Checklist for Writing Fresh Web Copy
One of the seemingly biggest obstacles for some people seems to be a concern over how difficult it is to write useful, compelling Web copy. In all...
From 29th to 2nd: Increasing Your Website SEO Ranking
Worried about your webpage’s results on Google? The top search engine rankings aren’t out of your reach. Learn how you can search engine optimization to boost your position on Google results pages–and gain more customers for your business.
Reorganize Your Web Page With Simplicity For Improved Sales Results
Sometimes there tends to be some additional business pressure in trying to serve your online buyers with multiple options and products. So many...
What is Google Tag Manager, and Why Do You Need It?
It's a given that if you're doing any type of marketing, especially online marketing, that you measure it. You probably already have Google...
5 Sure-Fire Digital Marketing Strategies for Instagram
When Facebook bought Instagram in 2012, industry insiders and observers thought Mark Zuckerberg, founder of Facebook, was crazy. As it turns out, buying the then fledgling photo app is now Zuckerberg’s biggest win so far.
