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Search Engine Academy News, SEO Updates, Useful How-To Articles

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8 Proven Pay-Per-Click Strategies to Improve Your Campaign

8 Proven Pay-Per-Click Strategies to Improve Your Campaign

Over the past few years, digital marketing companies have seen the incredible growth of pay-per-click (PPC). More and more of their client companies are seeing the great potential of serving ads to users in real-time, which is why most experts agree that 2016 will see even more growth of this proven online advertising strategy.

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Google’s New Blogger Back Link Guidance, and 4 Things Wrong With It

Google’s New Blogger Back Link Guidance, and 4 Things Wrong With It

Google has now given bloggers more guidance on how to treat backlinks to sites that have sent them any merchandise for free. According to Google, the “best practice” to use in cases where bloggers have received free merchandise and then linked to the company’s website or social media accounts is to place a “nofollow” attribute in the link HTML.

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What Will Digital Marketing Look Like in 2016?

What Will Digital Marketing Look Like in 2016?

Just when you thought you had seen everything you could expect to change in digital marketing this year – think again! We’ve got more changes coming your way that could make our lives easier, better, and more challenging, all at the same time.

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How To Heat Up Your Web Page’s “First Glance” Appeal

How To Heat Up Your Web Page’s “First Glance” Appeal

As important as good SEO influences are to being found, some people can also greatly benefit by reworking the heart of their message so that it communicates much for effectively, directly to each first time visitor who may be landing coldly from a search they did on Google.

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Trip Through the Google Zoo

Trip Through the Google Zoo

Since 2011, Google has introduced a wide variety of updates named after particular animals to either penalize low-quality sites or introduce new algorithm updates to keep up with the ever-changing technologies and needs of users.

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Raise Your Creative Edge For Exploring Hot Topical Niches

Raise Your Creative Edge For Exploring Hot Topical Niches

From time to time when you are doing your keyword research, you have probably come across some very “hot” or busy trends. What I want to share with you today, is an easy way that you can begin using whatever creativity you have – to explore those trends a little deeper.

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WordPress Security Plugins

WordPress Security Plugins

In the last year, I have noticed a severe increase in brute force attacks on the WordPress websites that I manage. I have had website owners come to me because their site was hacked and needed help getting back online.

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AA SEO Training and Updates Blog was last modified: April 13th, 2021 by Ross Barefoot