What’s in the Blog?
Search Engine Academy News, SEO Updates, Useful How-To Articles
General Data Protection Regulation and Google Analytics (Video)
Those clever chaps at Google are at it again, filling our in-boxes with emails talking about General Data Protection Regulation (GDPR) and their own...
The Multi-Disciplinary Meaning of SEO
What is the meaning of SEO? SEO encompasses a variety of practices, from performing keyword research, to writing optimized content, to creating a visually cohesive website. Find out what skills are needed to embark on an optimization project for your website.
The Ecosystem of SEO for YouTube Channels
If you want to grow YouTube Channels, you need an understanding of the three elements that make up the YouTube ecosystem of content promotion. Doing so can provide insight on how SEO for YouTube channels–and across the internet–operate in terms of marketing. Learn more.
Hotjar: An Excellent SEO Analytics Reporting Tool
Hotjar is a website analytics tools that allows you to see in-depth visitor data for your site. Achieve goal completion using the many features of this SEO analytics website, including Heatmaps, Visitor Recordings, Conversion Funnels, and more. Includes both free and paid versions.
Website Usability Issue So Bad it Violates Google’s Adwords Policy
https://youtu.be/lmjVnZqmF8I?rel=0 Here is the transcript: Hi & welcome to this brief, In a Nutshell Video, on Website Usability. Today’s video...
A Graphical History of Search Engines
I am beginning to feel a little old. New things keep popping up on the web, you know, like Instachat and Snapgram - or something like that. I...
How to Verify Website Ownership in Google Search Console
Google Search Console is an indispensable tool for SEO professionals and Webmasters alike. To make use of this tool,...
How to Completely Mess Up Your CTA
Sir, Your CTA is DOA. A CTA is a bad thing to mess up. Mess up your CTA, and you won't...
LinkedIn’s New Look: A Layout Comparison
Change is the Only Constant Change is the only constant, so they say. And that holds true in the world of social media. LinkedIn, one of the older...
Is Spam Vandalizing Your Google Analytics Data?
Google Analytics is the most common tool available to measure your website's Key Performance Indicators (KPI), something we always urge our workshop...
Learn the Latest in Search: SEO Workshops Given Complete Update for 2017
At the Search Engine Academy, our flagship SEO training workshop is 5 days and covers, conservatively, hundreds of SEO topics during the course of the training. So it’s, well, interesting keeping our teaching materials up to date. And 2016 has been a busy year.
Online and On Demand Now! Real World SEO: Essentials
What Comes to Your Mind When You Read "SEO"? Confusion? Overwhelm? Despair? If that sounds familiar, and you want to eliminate those bad SEO vibes,...
Free SEO Course: Keyword Research Webinar
Google Ads has made massive changes to their keyword planner, leaving many digital marketing and SEO types wondering how to get the data they need. In this free online SEO course, Ross Barefoot show you how to get your keyword data back and implement it in the most effective way possible.
SEO Consulting Services from the Search Engine Academy?
Who better to consult with you on your digital marketing than the folks who've been teaching SEO to students around the world for more than a...
Black Friday Savings on SEO Workshops
Black Friday and Cyber Monday savings? Certainly! The Search Engine Academy has a great offer for you. Whether it's for you, or the aspiring...
Keeping your SEO Training Up to Date
Keeping up to date with all the SEO trends and algorithm changes? SEO is a fast paced environment, so don't feel bad if you can't answer that...
5 Ways to Keep on Top of Organic Search Engine Ranking Data
Google has rolled out a new update for their keyword planner that can hamper your organic SEO keyword research. Fortunately, you can get around their bizarre new system and boost your organic ranking by using impressions instead of average monthly searches. Read on to find out more.
Improve Your SEO Work by Unleashing Your Creativity
Take the Road Less Traveled to Improve Your SEO Results Over the years of working with SEO students, I've noticed a set back to their progress. Once...
Top SEO Tools for Professionals – These Are the Essentials
No SEO is Comfortable Without His or Her Favorite Tools The quest for helpful tools and resources for SEO professionals is one that I suppose should...
Winning Facebook Video Marketing Formats To Gain More Customers
Did you know that more than 500 million people are now watching videos on Facebook every day? And we’re talking about videos that have been directly...
