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The [Search Engine] Sky is Falling! Does ChatGPT Mean the Twilight of Google?
The recent developments in Artificial “Intelligence” had had a big impact on how people perceive search. How can we make sense of these trends and react intelligently to them?
The Quality Raters, Google’s Featured SERP Results, and You
Google SERP (Search Engine Results Page) rank is critical to the success of your website. The Google Quality Raters guidelines provide a roadmap to achieve high rankings in Google’s search results. By following these guidelines, you can improve the relevance and quality of your content, making it more attractive to both Google and your target audience. Implementing search engine optimization (SEO) techniques such as keyword research and on-page optimization will also enhance your website’s ranking.
The CEO of Search Engine Academy Interviews a Rising LLM Star
It's hard to miss the buzz around ChatGPT, the "AI" chatbot introduced by Open AI late last year. It has made headlines in mainstream media around...
Digital Marketing Trends That You Should Be Paying Attention To
Voice search is becoming more popular, so make sure your website is optimized for it If you're not already optimizing your website for voice search,...
The 4 Best Ways to Create a Successful Content Marketing Strategy
When it comes to listing the most important parts of your business’s marketing strategy, then content marketing is up there with the best of them....
What Are Retargeting Ads and Why You Should Use Them
Internet users are constantly bombarded with information. Unfortunately, over the years, users’ attention span has continued to drop. Very few are...
5 Pro Tips for Small eRetailers Competing Against eCommerce Giants
In the current digital marketing era, more and more retail stores are creating eCommerce websites. An eCommerce website allows sellers of any size...
Do You Have An Inbound Marketing Strategy To Attract Your Ideal Audience?
Inbound Marketing Strategy - What Is It? Inbound marketing is an approach used by businesses to build brand awareness and attract customers to the...
Popular Tactics That Use Psychology In Marketing
Any marketer worth his value in sales will tell you that it's all about getting potential customers to spend their money on your products. And yes,...
5 Effective Methods of Lead Generation for Small Business
The vast majority of businesses fail within the first few years, and there are plenty of reasons why this could happen. Think, for instance, a lack...
Video: Google Search Console Training – Find Non-Performing Website Pages
How does Google Search Console help you find poor performing pages with no potential? One terrific tool is the Performance Report in Google Search...
Google My Business Call History
In this post: What Google My Business Call History is How to get it enabled What’s behind the Calls menu item in the Google My Business dashboard...
What Are Core Web Vitals & Why Are They Important?
Google is always creating chaos with its algorithm updates. This time, it's the Core Web Vitals that’s created a buzz in the webmaster and SEO...
RankMath: My Favourite WordPress SEO Plugin
RankMath has become one of the most useful WordPress plugins for SEO website work. Lighter, faster, and more featured than its cousins, it is an excellent choice for those looking to boost their ranking on a SERP. Learn more about RankMath–and ten of its most useful features–in this blog post.
SEO Mentoring is the Boost You Need
An SEO Mentor Can Make the Difference I remember the challenge I faced when learning how to program back in my early pre-internet technology days. I...
SEO Training Just got Fresher
We all know the problem with digital marketing, search engine optimization, and the 1001 sub fields associated with promoting a business website...
Staying Strong in Google SEO Optimization – What to Focus On
If your business went from being profitable to being a money loser because you just lost 25% of your search traffic, it’s hard not to conclude that something is damn wrong with a lot of your pages.
Who Does SEO? Google, That’s Who!
For those wondering about the importance of SEO, it is telling that one of the biggest companies to participate in good Google SEO practices is Google itself. In this article, we focus on how knowing the right kind of SEO Info helps Google get its websites found.
John Alexander, RIP
Updated 9/21/18 For those of you who knew John or Marlene, or who were blessed by what John did in his life, here's your chance to honor his memory...
General Data Protection Regulation and Google Analytics (Video)
Those clever chaps at Google are at it again, filling our in-boxes with emails talking about General Data Protection Regulation (GDPR) and their own...
