What’s in the Blog?
Search Engine Academy News, SEO Updates, Useful How-To Articles

How To Analyze Your Content For Contextual Richness
For several years now, we have always tried to bring our freshest SEO strategies, insights, techniques and tools to our hands-on workshop students...
The [Search Engine] Sky is Falling! Does ChatGPT Mean the Twilight of Google?
The recent developments in Artificial “Intelligence” had had a big impact on how people perceive search. How can we make sense of these trends and react intelligently to them?
The CEO of Search Engine Academy Interviews a Rising LLM Star
It's hard to miss the buzz around ChatGPT, the "AI" chatbot introduced by Open AI late last year. It has made headlines in mainstream media around...
5 Pro Tips for Small eRetailers Competing Against eCommerce Giants
In the current digital marketing era, more and more retail stores are creating eCommerce websites. An eCommerce website allows sellers of any size...
Popular Tactics That Use Psychology In Marketing
Any marketer worth his value in sales will tell you that it's all about getting potential customers to spend their money on your products. And yes,...
5 Effective Methods of Lead Generation for Small Business
The vast majority of businesses fail within the first few years, and there are plenty of reasons why this could happen. Think, for instance, a lack...
Video: Google Search Console Training – Find Non-Performing Website Pages
How does Google Search Console help you find poor performing pages with no potential? One terrific tool is the Performance Report in Google Search...
Google My Business Call History
In this post: What Google My Business Call History is How to get it enabled What’s behind the Calls menu item in the Google My Business dashboard...
What Are Core Web Vitals & Why Are They Important?
Google is always creating chaos with its algorithm updates. This time, it's the Core Web Vitals that’s created a buzz in the webmaster and SEO...
RankMath: My Favourite WordPress SEO Plugin
RankMath has become one of the most useful WordPress plugins for SEO website work. Lighter, faster, and more featured than its cousins, it is an excellent choice for those looking to boost their ranking on a SERP. Learn more about RankMath–and ten of its most useful features–in this blog post.
SEO Mentoring is the Boost You Need
An SEO Mentor Can Make the Difference I remember the challenge I faced when learning how to program back in my early pre-internet technology days. I...
SEO Training Just got Fresher
We all know the problem with digital marketing, search engine optimization, and the 1001 sub fields associated with promoting a business website...
Staying Strong in Google SEO Optimization – What to Focus On
If your business went from being profitable to being a money loser because you just lost 25% of your search traffic, it’s hard not to conclude that something is damn wrong with a lot of your pages.
Who Does SEO? Google, That’s Who!
For those wondering about the importance of SEO, it is telling that one of the biggest companies to participate in good Google SEO practices is Google itself. In this article, we focus on how knowing the right kind of SEO Info helps Google get its websites found.
John Alexander, RIP
Updated 9/21/18 For those of you who knew John or Marlene, or who were blessed by what John did in his life, here's your chance to honor his memory...
Hotjar: An Excellent SEO Analytics Reporting Tool
Hotjar is a website analytics tools that allows you to see in-depth visitor data for your site. Achieve goal completion using the many features of this SEO analytics website, including Heatmaps, Visitor Recordings, Conversion Funnels, and more. Includes both free and paid versions.
Website Usability Issue So Bad it Violates Google’s Adwords Policy
https://youtu.be/lmjVnZqmF8I?rel=0 Here is the transcript: Hi & welcome to this brief, In a Nutshell Video, on Website Usability. Today’s video...
How to Verify Website Ownership in Google Search Console
Google Search Console is an indispensable tool for SEO professionals and Webmasters alike. To make use of this tool,...
How to Completely Mess Up Your CTA
Sir, Your CTA is DOA. A CTA is a bad thing to mess up. Mess up your CTA, and you won't...
Learn the Latest in Search: SEO Workshops Given Complete Update for 2017
At the Search Engine Academy, our flagship SEO training workshop is 5 days and covers, conservatively, hundreds of SEO topics during the course of the training. So it’s, well, interesting keeping our teaching materials up to date. And 2016 has been a busy year.
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