SEO Fundamentals, “Fly on the Wall” Course
Over 50 modules and 30 hours of up-to-date SEO techniques and strategies.
You’ll be the “fly on the wall” as the Master SEO instructor Steve Scott takes a group of students through a 5-day workshop.
Who this Course is Designed For
Designed for anyone who wants a thorough grounding in a broad set of the basic elements of SEO, for example
- Webmasters who need to understand the various aspects so that they can be Search Engine Aware and bring this into their development of new sites for clients
- Marketing professionals who have responsible for web marketing and need to know how they should be taking SEO into account as they strive to bring online results for their clients
- Budding SEO technicians who have learned “just enough to be dangerous” and now want a more structured education in the most important aspects
- Intermediate SEOs who need to take their SEO to the next level
- Beginning web marketers who want to specialize in some area of SEO and Web Marketing, but don’t know exactly where yet
- Knowledge-Hungry Corporate executives who manage an SEO team and want to do it from a position of understanding
- Experienced SEOs who want to learn advanced techniques and review the current standard in foundational ones
Level: Beginner – Intermediate – Advanced
How the Course is Organized
The course is broken down into 5 units which were presented during the live workshop as full-day sessions. Each unit is broken down into modules. To see the full list of units and modules, take a look at what’s “in the box.”
- 5 units
- 50 modules
- 30 hours
Note: Since our “Fly on The Wall” trainings are recordings of live trainings, they are not subscription based.
Training Goals
By the end of the course you should have a strong sense of confidence in
- How Search Engines work
- Keyword research
- Content creation
- Link building
- Technical SEO
- And much more. Just look at what’s “in the box”
Knowledge + Confident Implementation = SEO Success
Instructor: Steve Scott
Steve is a practicing SEO consult and experienced SEO trainer with decades of experience in both fields.
I have a great general knowledge of SEO now. 200% more than I knew walking in. Steve, our instructor, has an attention grabbing and authoritative way of teaching us. I left class each day excited to head back to the hotel and do some work.
What’s Inside the Box
What’s Inside the Box| Name of module | Duration |
| Unit 1 | |
| 1-1 – What is SEO | 4:14 |
| 1-2 – How Search Engines Work | 1:55 |
| 1-3 – Organic vs. Paid Search | 4:22 |
| 1-4 – Why Apply SEO to Your Website | 4:08 |
| 1-5 – The Benefits of Doing SEO | 4:02 |
| 2-1 – The 6 Step System | 11:39 |
| 2-2 – Step 1 Keyword Search Process | 1:01:42 |
| 2-3 – Step 2 Write Content for the Visitor | 59:14 |
| 2-4 – Step 3 Mild Rewrite for On-Page SEO | 1:26:03 |
| 2-5 – Step 4 Getting Your Pages Indexed | 20:39 |
| 2-6 Step 5 Monitoring Your Progress | 56:24 |
| 2-7 – Step 6 Work in Ranges of Pages | 23:37 |
| Unit 2 | |
| 1-1 – Linking Strategies | 22:36 |
| 1-2 – External Linking Strategies | 1:13:51 |
| 1-3 – Google Penguin | 22:36 |
| 1-4 – Internal Linking Strategies | 13:31 |
| 1-5 – Sitemaps | 11:32 |
| 2-1 – How to Stay Out of Trouble | 34:50 |
| 3-1 – Getting the Most Out of Your Blogs | 48:44 |
| 4-1 – Optimizing Your Site for Local Areas | 1:02:28 |
| 5-1 – Creativity | 43:22 |
| Unit 3 | |
| 1-1 – Advanced Keyword Research | 32:21 |
| 1-2 – Semantic Search | 11:22 |
| 2-1 – Enhancing Content Relevancy | 15:11 |
| 2-2 – Tools to Help Enhance Your Content | 5:45 |
| 3-1 – Mobile Search and SEO | 43:27 |
| 3-2 – Accelerated Mobile Pages | 10:59 |
| 4-1 – Video SEO | 47:33 |
| 5-1 – Local Stack | 4:48 |
| 5-2 – Possum Update | 19:17 |
| 5-3 – Local Citation Sources | 1:02:12 |
| 5-4 – Whats in a GMB Listing | 5:30 |
| 5-5 – Breaking News on GMB | 7:34 |
| 5-6 – Completing Your GMB Profile | 44:27 |
| 6-1 – Information Architecture | 22:33 |
| 7-1 – Personalization of Search | 22:01 |
| Unit 4 | |
| 1-1 – Google Ads | 1:27:43 |
| 1-2 – Creating Your Ads | 18:03 |
| 1-3 – Campaign Settings | 51:32 |
| 1-4 – Planning Your Sponsored Campaigns | 4:26 |
| 1-5 – Additional Features | 14:34 |
| 2-1 – Google Analytics | 1:28:33 |
| 2-2 – Advanced Setup Tasks | 50:39 |
| 3-1 – Google Search Console | 1:10:18 |
| Unit 5 | |
| 1-1 – Link Profile Evaluation and Pruning | 51:11 |
| 2-1 – Structured Data and SEO | 33:28 |
| 3-1 – Site Technical Issues and Solutions | 1:24:07 |
| 4-1 – Competitive Intelligence for SEO | 37:51 |
| 5-1 – Persuasive Copywriting for the Web | 29:27 |
| 6-1 – Press Releases and SEO | 35:53 |
| 7-1 – Social Media and SEO | 44:01 |
| 8-1 – Tips for the Professional SEO | 48:44 |
