SEO Content Fundamentals

Content is King! Always has been, always will be.

Google is more sophisticated than ever at elevated good content and pushing bad content to that page 10 search result graveyard.

This course helps you understand how to create and optimize content Google will love.

concept graphic for page header on the content writing for seo course page

Who this Course is Designed For

Ideal for not only content managers, but any marketing professional, even visual designers (especially designers!). This will give you in a grounding in the principles that make textual content so important and will teach you the very rare skill of creating a message that has value in persuading buyers AND in persuading Google to connect you to them in search results.

Beginner – Intermediate

Training Goals

By the end of the course you will have gained an understanding of

  • Unique value propositions
  • Benefits vs. Features
  • Google’s concept of relevance
  • Experience, Expertise, Authoritativeness and Trust (Google’s E-E-A-T framework)
  • Why YMYL pages are more heavily scrutinized by Google (and what that acronym stands for)
  • Types of headlines
  • Calls To Action (CTAs)
  • What eye scanning reveals about how to format your content
  • And so much more

Knowledge + Confident Implementation

Updates and Access

Sign up for the course and you’ll get 12 months of access to regular updates and bulletins. Any new material will be rolled into new modules or used to update existing modules (you’ll be notified which ones are updated, if that’s the case).

24 hour access to all recordings for 12 months

icon for what's inside the box sectionWhat’s Inside the Box? Right now, no one knows but the course creators.

This course is currently under development, with a scheduled release date in June. We will publish the module list here as soon as it’s finalized and before the course is released. If you fill out our “Get Notified” form, we will let you know whenever there’s a change in the status of this list, and when the course is available for subscription purchase.

Photo of little kid hiding eyes