Link Building Training Course

Did you know that links to your website from other websites greatly impact how well YOU will rank in the search engines? It’s true!

Who this Course is Designed For

This training is perfect for small business owners and managers, digital marketing associates and SEO technicians needing a solid foundation in link building to expand their skills.

Level: Beginner – Intermediate – Advanced

Training Goals

By the end of the course you should have a strong sense of confidence in

  • Basic linking strategies
  • External linking strategies
  • Internal linking strategies
  • Link evaluation

Knowledge + Confident Implementation = SEO Success

Instructor: Steve Scott

Steve Scott - SEA Master Trainer


Steve is a practicing SEO consult and experienced SEO trainer with decades of experience in both fields.

icon for what's inside the box sectionWhat’s Inside the Box?

  • Linking Strategy Basics
    • What are Links?
      • Comparison of External vs Internal Link
      • How do Links Help your SEO?
      • What is Authority and Relevancy?
      • What is Anchor Text?
      • Page Rank and Domain Authority
      • Link Acquisition and Attraction
      • Linkbait
    • What Kind of Links Should I Get?
      • Link Diversity
      • Types of Links
      • ​​How Many Links to Acquire?
    • The In’s and Out’s of NoFollow and DoFollow Links
  • External Linking Strategies
    • Getting Links from Authority Sites
    • External Linking Strategies
    • Link Building Strategies for Local Businesses
  • Internal Linking Strategies and Link Evaluation
    • What are Internal Links?
      • Internal Linking Benefits
      • Types of Internal Links
      • Internal Linking Strategies
      • Internal Linking Tools
    • Link Profile Evaluation & Pruning
      • Google Penguin
      • How to Review and Analyze your Existing Links
      • What are Toxic Links
      • How to Remove Toxic Links
      • Disavowing Links