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Google My Business Fundamentals, A to Z

Finally understand Google’s business listing platform, and feel confident putting it to work for your business.

This 5+ hour course teaches you everything from how to get started to advanced optimization tips and secrets that give you a competitive advantage.

concept art for Google My Business Fundamentals course

Who this Course is Designed For

This training is perfect for small business owners and managers, digital marketing associates, SEO technicians needing a grounding in Google My Business to expand their skills, or even local SEO consultants who may know the basics of Google My Business but need a comprehensive survey of the platform and what it offers.

Beginner – Intermediate

How the Course is Organized

The course starts with finding and claiming your business listing, then works through optimizing basic information, and then covers each available feature within Google My Business, what it’s good for, and how to get it set up and performing. We also cover more obscure power tips and limitations you need to know about.

37 modules plus downloadable optimization checklist

Training Goals

By the end of the course you should have a strong sense of confidence in managing and optimizing Google My Business, and know which features are critical to your business, and just as importantly, which ones you can ignore.

Knowledge + Confident Implementation

Updates and Access

Sign up for the course and you’ll get 12 months of access to regular updates and bulletins. Any new material will be rolled into new modules or used to update existing modules (you’ll be notified which ones are updated, if that’s the case).

At the end of 12 months you can renew the course for 50% of the original, annual subscription price.

24 hour access to all recordings for 12 months

Instructor: Ross Barefoot

Photo of SEO master trainer Ross Barefoot, Colorado
Ross is the Chief Technology Officer of Horizon Web Marketing and also the President of Search Engine Academy. He has been helping clients navigate Google My Business since it was released by Google in 2014.

More About Ross

Ross Barefoot came in to our company and did a excellent training. He show us examples using our website. Give us some solid examples of what we can do it improve our SEO. He gave us the tools we needed to get the job done. This will help me not only here at my company, I’ll be able to take this knowledge with me throughout my career.

Rodney Hickman


What’s Inside the Box

Name of module Duration
1 – Introduction 11:25
2 – Business Visibility on GMB 7:18
3 – Factors Making for Good Visibility 6:46
4 – A Tour of Google My Business 5:48
5 – Action Items Overview 3:43
6 – Find Your Business Listing 9:45
7 – Claim Your Business Listing 4:28
8 – New Business Set Up 1:02
9 – Verify Your Listing 3:43
10 – Optimize Your Business Name 4:25
11 – Choosing Your Business Categories 6:56
12 – The Importance of Location Settings 10:07
13 – Hours and More Hours 4:55
14 – Phone, Short Names and Links 15:23
15 – Highlights & Attributes 8:14
16 – Testing on Different Mobile Devices 5:14
17 – Business Description and Keywords 6:29
18 – The Power of Posts 17:00
19 – Leveraging Q & A Features 6:50
20 – Understanding Insights 10:03
21 – Managing and Encouraging Reviews 14:50
22 – Using the GMB Mobile App 12:24
23 – Setting up SMS Messaging 6:03
24 – Making the Most of Photos 21:50
25 – Business-specific Options 3:26
26 – Restaurants: Promoting Menu Items 4:05
27 – Managing and Promoting Services 4:35
28 – Showcasing Product Offerings 6:35
29 – What Bookings are and How they Work 2:33
30 – Understanding Location Links 4:31
31 – Multi-Location Businesses 6:29
32 – Setting up a GMB “Website” 5:40
33 – Managing Users and Access 6:56
34 – The Problem of Duplicate Listings 9:25
35 – Getting Support From Google 6:03
36 – How to Fight GMB Spam 2:12
37 – Making an Action Plan 15:41