Google My Business Fundamentals, A to Z
Finally understand Google’s business listing platform, and feel confident putting it to work for your business.
This 5+ hour course teaches you everything from how to get started to advanced optimization tips and secrets that give you a competitive advantage.

Who this Course is Designed For
Beginner – Intermediate
How the Course is Organized
37 modules plus downloadable optimization checklist
Training Goals
Knowledge + Confident Implementation
Updates and Access
At the end of 12 months you can renew the course for 50% of the original, annual subscription price.
24 hour access to all recordings for 12 months
Ross Barefoot came in to our company and did a excellent training. He show us examples using our website. Give us some solid examples of what we can do it improve our SEO. He gave us the tools we needed to get the job done. This will help me not only here at my company, I’ll be able to take this knowledge with me throughout my career.
What’s Inside the Box
Name of module | Duration |
1 – Introduction | 11:25 |
2 – Business Visibility on GMB | 7:18 |
3 – Factors Making for Good Visibility | 6:46 |
4 – A Tour of Google My Business | 5:48 |
5 – Action Items Overview | 3:43 |
6 – Find Your Business Listing | 9:45 |
7 – Claim Your Business Listing | 4:28 |
8 – New Business Set Up | 1:02 |
9 – Verify Your Listing | 3:43 |
10 – Optimize Your Business Name | 4:25 |
11 – Choosing Your Business Categories | 6:56 |
12 – The Importance of Location Settings | 10:07 |
13 – Hours and More Hours | 4:55 |
14 – Phone, Short Names and Links | 15:23 |
15 – Highlights & Attributes | 8:14 |
16 – Testing on Different Mobile Devices | 5:14 |
17 – Business Description and Keywords | 6:29 |
18 – The Power of Posts | 17:00 |
19 – Leveraging Q & A Features | 6:50 |
20 – Understanding Insights | 10:03 |
21 – Managing and Encouraging Reviews | 14:50 |
22 – Using the GMB Mobile App | 12:24 |
23 – Setting up SMS Messaging | 6:03 |
24 – Making the Most of Photos | 21:50 |
25 – Business-specific Options | 3:26 |
26 – Restaurants: Promoting Menu Items | 4:05 |
27 – Managing and Promoting Services | 4:35 |
28 – Showcasing Product Offerings | 6:35 |
29 – What Bookings are and How they Work | 2:33 |
30 – Understanding Location Links | 4:31 |
31 – Multi-Location Businesses | 6:29 |
32 – Setting up a GMB “Website” | 5:40 |
33 – Managing Users and Access | 6:56 |
34 – The Problem of Duplicate Listings | 9:25 |
35 – Getting Support From Google | 6:03 |
36 – How to Fight GMB Spam | 2:12 |
37 – Making an Action Plan | 15:41 |