Google My Business Training: A to Z Fundamentals

Finally understand Google’s business listing platform and feel confident putting it to work for your business.

This 5+ hour course teaches you everything from how to get started to advanced optimization tips and secrets that give you a competitive advantage.

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Who this Course is Designed For

This course is perfect for small business owners and managers, digital marketing associates, SEO technicians needing Google My Business training to expand their skills, or even local SEO consultants who may know the basics of GMB but need a comprehensive survey of the platform and what it offers.

Beginner – Intermediate

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How the Course is Organized

The training starts with finding and claiming your business listing and works through optimizing basic information. It then covers each available feature within Google My Business, what it’s good for, and how to get it set up and performing. We also cover more obscure power tips and limitations you need to know about.

37 modules plus downloadable optimization checklist

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Training Goals

By the end of the course you should have a strong sense of confidence in managing and optimizing Google My Business and know which features are critical to your business and, just as importantly, which ones you can ignore.

Knowledge + Confident Implementation

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Updates and Access

Sign up for this GMB SEO course and you’ll get 12 months of access to regular updates and bulletins. Any new material will be rolled into new modules or used to update existing modules (you’ll be notified which ones are updated, if that’s the case).

At the end of 12 months you can renew the course for 50% of the original annual subscription price.

24 hour access to all recordings for 12 months

Instructor: Ross Barefoot

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Ross is the Chief Technology Officer of Horizon Web Marketing and also the President of Search Engine Academy. He has been helping clients navigate Google My Business since it was released by Google in 2014.

More About Ross

Ross Barefoot came in to our company and did an excellent training. He showed us examples using our website. Gave us some solid examples of what we can do it improve our SEO. He gave us the tools we needed to get the job done. This will help me not only here at my company–I’ll be able to take this knowledge with me throughout my career.

Rodney Hickman


Icon of box with GMB ranking course contentsWhat’s Inside the Box

Name of moduleDuration
1 – Introduction11:25
2 – Business Visibility on GMB7:18
3 – Factors Making for Good Visibility6:46
4 – A Tour of Google My Business5:48
5 – Action Items Overview3:43
6 – Find Your Business Listing9:45
7 – Claim Your Business Listing4:28
8 – New Business Set Up1:02
9 – Verify Your Listing3:43
10 – Optimize Your Business Name4:25
11 – Choosing Your Business Categories6:56
12 – The Importance of Location Settings10:07
13 – Hours and More Hours4:55
14 – Phone, Short Names and Links15:23
15 – Highlights & Attributes8:14
16 – Testing on Different Mobile Devices5:14
17 – Business Description and Keywords6:29
18 – The Power of Posts17:00
19 – Leveraging Q & A Features6:50
20 – Understanding Insights10:03
21 – Managing and Encouraging Reviews14:50
22 – Using the GMB Mobile App12:24
23 – Setting up SMS Messaging6:03
24 – Making the Most of Photos21:50
25 – Business-specific Options3:26
26 – Restaurants: Promoting Menu Items4:05
27 – Managing and Promoting Services4:35
28 – Showcasing Product Offerings6:35
29 – What Bookings are and How they Work2:33
30 – Understanding Location Links4:31
31 – Multi-Location Businesses6:29
32 – Setting up a GMB “Website”5:40
33 – Managing Users and Access6:56
34 – The Problem of Duplicate Listings9:25
35 – Getting Support From Google6:03
36 – How to Fight GMB Spam2:12
37 – Making an Action Plan15:41