Google My Business Training: A to Z Fundamentals
Finally understand Google’s business listing platform and feel confident putting it to work for your business.
This 5+ hour course teaches you everything from how to get started to advanced optimization tips and secrets that give you a competitive advantage.
Who this Course is Designed For
This course is perfect for small business owners and managers, digital marketing associates, SEO technicians needing Google My Business training to expand their skills, or even local SEO consultants who may know the basics of GMB but need a comprehensive survey of the platform and what it offers.
Beginner – Intermediate
How the Course is Organized
The training starts with finding and claiming your business listing and works through optimizing basic information. It then covers each available feature within Google My Business, what it’s good for, and how to get it set up and performing. We also cover more obscure power tips and limitations you need to know about.
37 modules plus downloadable optimization checklist
Training Goals
By the end of the course you should have a strong sense of confidence in managing and optimizing Google My Business and know which features are critical to your business and, just as importantly, which ones you can ignore.
Knowledge + Confident Implementation
Updates and Access
Sign up for this GMB SEO course and you’ll get 12 months of access to regular updates and bulletins. Any new material will be rolled into new modules or used to update existing modules (you’ll be notified which ones are updated, if that’s the case).
At the end of 12 months you can renew the course for 50% of the original annual subscription price.
24 hour access to all recordings for 12 months
Instructor: Ross Barefoot
Ross is the Chief Technology Officer of Horizon Web Marketing and also the President of Search Engine Academy. He has been helping clients navigate Google My Business since it was released by Google in 2014.
Ross Barefoot came in to our company and did an excellent training. He showed us examples using our website. Gave us some solid examples of what we can do it improve our SEO. He gave us the tools we needed to get the job done. This will help me not only here at my company–I’ll be able to take this knowledge with me throughout my career.
What’s Inside the Box
What’s Inside the Box| Name of module | Duration |
| 1 – Introduction | 11:25 |
| 2 – Business Visibility on GMB | 7:18 |
| 3 – Factors Making for Good Visibility | 6:46 |
| 4 – A Tour of Google My Business | 5:48 |
| 5 – Action Items Overview | 3:43 |
| 6 – Find Your Business Listing | 9:45 |
| 7 – Claim Your Business Listing | 4:28 |
| 8 – New Business Set Up | 1:02 |
| 9 – Verify Your Listing | 3:43 |
| 10 – Optimize Your Business Name | 4:25 |
| 11 – Choosing Your Business Categories | 6:56 |
| 12 – The Importance of Location Settings | 10:07 |
| 13 – Hours and More Hours | 4:55 |
| 14 – Phone, Short Names and Links | 15:23 |
| 15 – Highlights & Attributes | 8:14 |
| 16 – Testing on Different Mobile Devices | 5:14 |
| 17 – Business Description and Keywords | 6:29 |
| 18 – The Power of Posts | 17:00 |
| 19 – Leveraging Q & A Features | 6:50 |
| 20 – Understanding Insights | 10:03 |
| 21 – Managing and Encouraging Reviews | 14:50 |
| 22 – Using the GMB Mobile App | 12:24 |
| 23 – Setting up SMS Messaging | 6:03 |
| 24 – Making the Most of Photos | 21:50 |
| 25 – Business-specific Options | 3:26 |
| 26 – Restaurants: Promoting Menu Items | 4:05 |
| 27 – Managing and Promoting Services | 4:35 |
| 28 – Showcasing Product Offerings | 6:35 |
| 29 – What Bookings are and How they Work | 2:33 |
| 30 – Understanding Location Links | 4:31 |
| 31 – Multi-Location Businesses | 6:29 |
| 32 – Setting up a GMB “Website” | 5:40 |
| 33 – Managing Users and Access | 6:56 |
| 34 – The Problem of Duplicate Listings | 9:25 |
| 35 – Getting Support From Google | 6:03 |
| 36 – How to Fight GMB Spam | 2:12 |
| 37 – Making an Action Plan | 15:41 |
