Search Engine Academy instructors constantly hear “What content do I use on my website?” from many business owners. Below are 22 content ideas and topics that establish your credibility as an expert, provide valuable information to persuade prospects to become clients and can be used as marketing pieces.
So, let’s get started! And don’t forget…apply your search engine optimization skills and knowledge to all of these different types of content.
How to… do, say, fix, speak, learn, feel, test -you get the idea. This is one of the most popular kinds of content you can publish, because we’re all searching the internet looking for solutions.
FAQs – if you’ve been providing a product or service for awhile, chances are you’ve come across the same questions time and time again. Why not publish them on your website, on their own page? Add to the list as you get more questions.
Top 5, 10… – another very popular and attention-getting kind of content. Perhaps you know five things to avoid, four things to know before______, three ways to __________, two times _________________, or one most important thing _____________. Explain each one in some detail.
Advice column – it’s not just for broken hearts or failed families. As an expert in your chosen profession, you have gathered through learning and experience all kinds of wisdom. Share it with your target audience in the form of an advice column. Pose straightforward questions and concerns, and a simple but thorough answer to each.
Tips & Tricks – we’re all looking for ways to do something easier, faster, smarter. You have some nifty tricks and shortcuts that could really help your customers, if only they knew.
What to look for… – another very popular category to write about. Show your prospects what some of the advantages or pitfalls are before or when they are considering an action. You’re the expert; don’t be afraid to show it.
When to… – customers will be grateful to you if you can show them the timeliness of doing something (or not). Save them from disasters, give them an edge on your given topic.
List of events – Are there upcoming events related to your topic? Are you giving a speech, a demonstration, or hosting a fund raiser? Let people know, so they can show and see you in person. This may be the start of a customer relationship or joint venture opportunity. You never can tell.
Maps – are maps and geographical locations important to what you offer? If so, publish them with some explanation. Perhaps you recently created a nature trail in a state park. Put it on your website and offer some interesting information about the building experience, and what hikers can expect at certain points along the way.
And here are some more answers to the question “What content do I use on my website?”
Before/after experiences – these are very powerful, because they’re illustrating the classic problem/solution story. As a matter of fact, turn it into a compelling, readable story – not just a factual account. But keep it real.
Testimonials – there’s nothing better to build your credibility as a solution provider than to get and publish testimonials from satisfied clients. There’s a certain way you can get solid, usable testimonials from your happy customers – contact me for more details on how easy it is to get the best testimonials that convince prospects to do business with you.
Product/service reviews – write these yourself, and explain in detail what was good and not so good.
Interviews – your credibility is boosted if you can interview a subject matter expert, a well-known figure or even a celebrity. Record the interview and get it transcribed. Even better, you can post the written transcription and offer it as a download if the prospect gives you her email address to build your subscription list.
History – does what you offer have a history that’s worth reading? It doesn’t have to go back in time hundreds of years, but if there are compelling stories, write them up and put them on your website.
Seasonal – if what you offer is affected by or depends upon seasons, post appropriate content just ahead of that time. If you are an exterminator, you can write about how warm weather brings out critters, or how the onset of winters drives them to seek shelter with you.
Facts & figures – many people love statistics. If what you offer has interesting facts and figures, write them up in an interesting way and post them on your website.
Monthly winners – perhaps you can sponsor a monthly contest – customer of the month, supplier of the month, etc. As you write up the winner, be sure to tie it in to your offer.
Biographies – everyone has a story. If a person’s biography (and/or yours) is related to what you offer, publish it.
News events – is your business in the news for what it offers as solutions? Provide links or reprint the articles. If you write your own articles about your events, reprint them on your website. You can also do press releases that detail the event, whether it occurred in the past or is coming up.
Blogs – start a blog on your topic(s), and update it at least once a week. Before you begin, sit down and brainstorm as many subjects as you can to get an idea of how long you publish new content for any given period of time.
Videos – more and more web surfers are depending upon videos to help solve their problems. Film a tutorial, a demonstration, an actual work process – whatever you think best illustrates your solution. Upload it to your website for viewing.
Articles – if you write articles, you are an expert and have credibility. They should be short – five or six paragraphs long. Be careful where you post them nowadays, as many article directories got smacked down good in the Google Penguin roll out.
Again, brainstorm topics to have content to submit for a time period.
Now that you have a lot of answers for “What content do I use on my website?” here are some tips for making that content user-friendly – that will persuade her or him to contact you for a quote or to make an appointment:
- Make it original
- Make it easy to read
- If you use jargon, insider language or acronyms, explain them
- You can make it short and sweet 400 – 600 words is fine
- Write the content for your target audience
- Be sure the content you write is relevant for your site, product, service and target audience
- Put a call to action at the bottom – call, email, visit…
One more thing to understand about developing and publishing great content on your website: for each of these, do your keyword research, and use a keyword phrase that your prospect uses to search the internet. When you post this content on your website with the keyword phrase the customer uses, the search engines will find your pages and put them at the top of the searcher’s results.
And never again will you ask yourself “What content do I use on my website?”
Has this list helped you? Can you jog down some ideas for content now? Hope so! Until next week, keep it between the ditches!
All the best to you,