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Good day, my SEO heroes! Little did I realize when I started this series on using “who, what, where, when, why, how” for finding long-tail keyword phrases to create useful, informative content that Google was busy rolling out the Hummingbird algorithm! For once I was onto something that’s happening in the SEO world, whoo hoo! Just this week, as I was teaching Search Engine Academy SEO, I discussed the changes we know about.

Seriously…I had NO clue this was coming around. I just wanted to create a series of blog posts around using the root words listed above to see what searchers need answers to. If you’ve read the series, you know I’ve already shown you some damn good phrases on “when,” “what,” and “how.”

Alrighty then, let’s talk today about “why.” Remember as a kid when you would always ask “why?” You probably asked the damndest things that drove your parents bat crap crazy. That’s OK. Now, let’s look at what good old Google has captured for “why” queries that you just might be able to use for creating content that now totally complies with Hummingbird.

Let’s take a look at what a very quick and dirty search yielded:

If had a site that was health-related, and I sold organic, natural substances that help people sleep, I would use one of these terms to write up a very informative article that answers this question. The first set of numbers is the approximate number of searches done in the last full calendar month, and the second set is the number of pages that have that term in either the title or anchor text.

Now, I love cats, and if I were running a content-rich site about cats, these two subjects are very promising in terms of creating a post and inviting user-generated comments:

Here’s three questions that a good computer tech or IT person could answer with in-depth content, depending upon the operating system, don’t you think?

I think you get my drift. The important thing is, Google’s Hummingbird algorithm improvement was designed to crawl, index and rank sites that are taking the time answer these queries. Remember, freshness deserves query!

What can you answer in your business vertical? Can you dig through your FAQs, ask your business development person, poll your sales force? For every business that offers products and services, there’s always questions, so why not find out what they are and create content that gives real solutions to significant problems?

Until next time, keep it between the ditches and at legal speed!

All the best to you,