Good day, my SEO friends and warriors! Here at Search Engine Academy, people ask us how to create great content. It doesn’t have to be hard; sometimes we make it that way. Well, today I want to share with you how to use the root word “tip” to find supremely awesome keyword phrases that make great web pages, blog posts, articles, podcasts, webinars or even videos!
First off, what is a tip? According to Merriam-Webster, a tip can be:
- a piece of advice or expert or authoritative information
- a piece of advance or confidential information given by one thought to have access to special or inside sources
Everyone is looking for help on the internet. We are looking for information to solve a problem, answer a question or win a bet. We all like to hear “Hey, I know a great tip to make that easier!”
Google wants websites to offer authoritative, useful, unique information. Tips on almost anything are always appreciated, because they can save us grief, heartache, time and money. So, with that being said, why not do some keyword research on tips that people are seeking?
Here are just a few I found in about ten minutes of research:
The first number is an approximate number of searches done in the last full calendar month. The next number is the number of anchor text links or title tags that have that keyword phrase. As you can see, these are fantastic numbers to work with. Nobody should have issues ranking for any of these terms after creating some very useful, original content and optimizing all the web page elements. Seriously!
But wait! There’s more!
Anyone of these would could be spun into a:
- Blog post
- Webinar
- Instructional video
- Podcast
- Article
I truly love doing keyword research, because I can always dig up money makers like these. I really get happy when I find gems like these.
Finally, let’s eyeball some of these. If I had all the time in the world, I’d do a lot of websites with these subjects:
Umkay…have I given you some ideas on how to uncover great keyword phrases that are easy to rank for, have a decent amount of demand, and a low number of competing web pages? I sure hope so!
Until next time…stay between the ditches, my friends. Stay between the ditches.
All the best,
Hello Nancy – this sounds like a wonderful idea, but how on earth do I generate the report that shows the search term, searches and links as you have shown above?
Hi Peter,
I used Wordtracker to generate this list and these metrics. There are a lot of keyword research tools that will show you similar data.
Before you even begin writing an article, ask yourself, “What are the
relevant keywords for this post?” It’s important to know what words or
phrases you want people to enter into a Google search to find your
article.
Yes, doing keyword research to discover the topics of interest to your audience is critical. Thanks for posting!