Howdy ho, my fantastic SEO warriors! I hope you are doing well. I’ve been going over how useful search queries that ask basic questions can be for your content marketing strategies–specifically, creating static web pages, blog posts, and articles. While teaching SEO courses here for Search Engine Academy, I get a lot of questions about the different ways to create SEO driven content that will appeal to web searchers.

I’ve said that using the basic newspaper questions–“who, what, when, why, where, how“–is a good formula to plan your content strategy. I’ve already covered the “what” and the “how.” Today, let’s talk about “when.”

Keywords and SEO Friendly Content Writing

Plugging in “when” to our favorite keyword research tool is great, because it yields lots of season-sensitive keyword phrases. You need to start several months in advance if you’re offering seasonal products and services. But hey, that’s the nice thing about SEO. You can plan in advance so you’re already ranking when the big demand from searchers kicks in!

So here are some really great “when” keyword phrase queries I recently found while doing some fast and dirty keyword research:

Gardening keyword tool results for creating SEO-driven content

Very cool. If I were developing a vegetable garden website or blog, these are fantastic pages or posts that could dig down (hahaha!) into specifics for successfully planting these vegetables. These are six pages I know I can rank well for because the numbers in the middle column are the approximate number of searches done in the last calendar month (this information comes from Google US servers), and the last column is the number of anchor text and title tags that contain that keyword phrase. As you can see, the numbers for these terms are very easy to outrank!

Or how about when something is due to happen?

Phrase statistics for movie releases

With these type of “when” phrases, it’s easy to create a buzz ahead of time so you can push traffic toward your web pages with these phrases.

How about if you have a site that’s based on the specific history of something or someone?

Possible terms for historical SEO optimized content

I love Major League Baseball, so the first phrase has lots of potential with me. I’d write about the mood at the time, what was pro sports like in the US, and the events that created modern baseball. As far as Ben Franklin, I’d throw in some history about what events were happening when he was growing up and if those events influenced his decisions in helping to form the United States. That would actually make for very interesting reading for Ben Franklin fans.

So there you go…use the root word “when” to see what long-tail keyword phrase possibilities exist for creating useful, interesting, and optimized SEO content. It’s what Google wants us all to do!

Until next time…keep it between the ditches!

All the best to you,