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Howdy ho, my fantastic SEO warriors! I hope you are doing well. I’ve been going over how useful search queries that ask basic questions can be for your content marketing strategies – specifically, creating static web pages, blog posts and articles. While teaching SEO courses here for Search Engine Academy, I get a lot of questions about the different ways to create content that will appeal to web searchers.

I’ve said that using the basic newspaper questions – “who, what, when, why, where, how” – is a good formula to plan your content strategy. I’ve already covered the “what” and the “how.” Today, let’s talk about “when.”

Plugging in “when” to our favorite keyword research tool is great, because it yields lots of seasonal-sensitive keyword phrases. You need to start several months in advance if you’re offering seasonal products and services. But hey – that’s the nice thing about SEO – you plan in advance, so you’re already ranking when the big demand from searchers kicks in!

So here are some really great “when” keyword phrase queries I recently found while doing some very fast and dirty keyword research:

Very kewl – if I were developing a vegetable garden website or blog, these are fantastic pages or posts that could dig down (hahaha!) into specifics for successfully planting these vegetables. These are six pages I know I can rank well for, because the numbers in the middle column are the approximate number of searches done in the last calendar month (this information comes from Google U.S. servers), and the last column is the number of anchor text and title tags that contain that keyword phrase. As you can see, these numbers are very easy to jump over and out rank for these phrases!

Or how about when something is due to happen?

With these type of “when” phrases, it’s easy to create a buzz ahead of time to push traffic to your web pages with these phrases.

How about if you have a site that’s based on the specific history of something or someone?

I love major league baseball, so the first phrase has lots of potential with me. I’d write about what the mood of the time, what was pro sports like in the U.S., and what the back story was that spawned baseball. As far as Ben Franklin, I’d throw in some history that happened when he was born, and if those events influenced his decision to help form the United States, that would actually make for very interesting reading for Ben Franklin fans.

So there you go…using the root word “when” to see what long-tail keyword phrase possibilities exist for creating useful, interesting content, which is what Google wants us all to do!

Until next time…keep it between the ditches!

All the best to you,