Good day, my fellow SEOers! I hope you are all doing well. Here at Search Engine Academy, we get a lot of questions about how to keep the blog fires burning. Mainly, what the hell do I keep blogging about? What can I say about my business specialty? How do I know what people want to read?
All good questions, because blogging is the beast that is never satisfied. No matter how many posts you do, you gotta keep putting out more and more.
It’s a grind. It really is. I oughtta know; most days, I’m keeping this one going nearly single-handed. Every day, I think about this damn blog because someone needs to.
So, let’s talk about how you can find great, timely blog post topics. There’s a few ways to do this and always have posts in the pipeline, depending upon your business vertical.
First up, the daily news.
If what you do is in the news a lot, you’re in luck! You can see what’s trending, quickly dash off a blog post of about 300 – 500 words, optimize it a little bit and publish. You can take advantage of trending news and current events, ride that wave of hot searches and get up in the SERPs.
You can use Google Trends for uncovering what’s blazing hot. Celebrity gossip blogs are a good source, as are political blogs of every stripe. What about industry news sites?
Look what I found for “knee pain.” See what’s rising in popularity? What if I had a site that was dedicated to helping people find safe medical solutions to knee pain? I’d do me some more research on these and create a series of blog posts.
You can also use any keyword research tool that charges you money and get some more specific information that you can use:
OK, how else can we find some topics to keep the blog machine perking along? How about running a survey, a poll, or asking your clients? Gather a large number of responses, and see if anything bubbles up to the top.
Don’t forget that social media can also yield some topics. Monitor Facebook, Twitter, Google Plus and Pinterest, among others, and see what you can find out.
If you can keep up with or even get slightly ahead of the news curve by monitoring thought leaders in your industry, blog on what they are saying.
What if your business vertical doesn’t need to be quite so real time? Keyword research is still a great way to find topics that have a long cycle of interest. While I do my damnedest to jump on the latest Google news, I also plan a few weeks ahead and try to find some keywords to create posts that aren’t quite so dependent upon being timely.
Next, plan your editorial calendar. There’s a couple different ways to do this. You can sit down and say that February is this topic, while March is going to be that topic, and so on and so forth. For example, if you write a baseball blog, you want to concentrate on spring training in February and March. In September and October, you’re keeping up with the pennant races and the World Series. After the World Series and until spring training, you can create blog posts on trade rumors, contract negotiations, etc.
I advise my students and clients to create at least 9 – 13 blog posts, then start scheduling them. This way, you start out a little bit ahead and have a nice pipeline going. However, you can’t sit around for too long, because before you know it, those damn posts will all be published, and now you’re scrambling to find the time to write more.
By publishing at least three times per week, you’re putting out consistent, steady content at a good rate that will get your blog crawled often. Remember, Google and your web visitors like fresh, updated content.
Until next time, keep it between the ditches, umkay? Umkay.
Best to you,