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To blog or not to blog? We have all seen them. The bloggers that have millions of followers, have millions of dollars in the bank and companies throwing products at them, all for the sake of writing a post a week about high street fashion from the comfort of their own sofas. Or so we would like to believe.

Writing a blog is actually a lot of work. The writing itself may only take a couple of hours at most, but the research, knowledge and readership base could have taken years. It takes dedication, and in many instances means opening yourself up to a lot of criticism- For the writer, about whatever they are blogging about, or both.

All of the above is not designed to scare you; it simply exists as a warning that, like all success stories, it will not come easily.

The first thing to consider is why do you want to blog in the first place? If your answer is simply “to make money”, then you’re most likely going to fail. Most people gain fame because they are passionate about what they write, and they write about it well. This gains them followers and that has to be your goal too.

Whether you represent a company and want to share your expertise or you’re a keen grower of carrots and want to tell the world about it, you need to love what you are writing about it. Audiences can tell when something is not authentic, the same way you can tell when you go to a restaurant and have been given a microwave meal. You would not eat there again, and your readership won’t read your blog again if it reeks of in-authenticity.

The best thing to do is to sign-up to a blog platform (WordPress, Blogger, Tumblr etc) and try your hand at writing. If you enjoy it, go for it. If you don’t, stop.

Blogging and business

If you are reading this as a business owner and think a blog might be a good idea to help promote your business, then there are two things to consider. Firstly, who will be writing the posts? With all the will in the world, if you are a restaurant owner but your pot-wash can write better than you, ask them if they will do it! Secondly, will you be able to generate enough content regularly? You might love your business, but if nothing new is going on, it can be hard to write about and be even harder for your audience to be interested in.

In summary, if you want to blog, then blog. No-one will penalise you for trying, but do consider the work that is involved. Blogs allow for but also need more detail than a tweet, and you need to post at least once a week to keep your audience engaged.