To blog or not to blog? We have all seen them. The bloggers that have countless followers, millions of dollars in the bank and companies throwing products at them, all for a post a week about high street fashion written from the comfort of their own sofas. Or so we would like to believe.
Writing a blog is actually a lot of work. The writing itself may only take a couple of hours at most, but the research, knowledge and readership base could have taken years. It takes dedication, and in many instances means opening yourself up to a lot of criticism–for the writer, or whatever they are blogging about, or both.
All of the above is not designed to scare you; it simply exists as a warning that, like all success stories, progress will not come easily.
The first thing to consider is why you want to blog in the first place. If your answer is simply “to make money”, then you’re most likely going to fail. Most people gain fame because they are passionate about what they write, and they write about it well. This gains them followers and that has to be your goal too.
Whether you represent a company and want to share your expertise or you’re a keen grower of carrots and want to tell the world about it, you need to love what you are writing about it. Audiences can tell when something is not authentic, the same way you can tell when you go to a restaurant and have been given a microwave meal. You would not eat there again, and your readership won’t read your blog again if it reeks of in-authenticity.
Blogging and Business
If you are reading this as a business owner and think blog marketing might be a good idea to help promote your company, then there are two things to consider. Firstly, who will be writing the posts? Even if you have all the will in the world, if you are a restaurant owner but your pot-wash can write better than you, you should ask them if they will do it! Secondly, will you be able to generate enough content regularly? You might love your business, but if nothing new is going on, it can be hard to write and be even harder for your audience to be interested.
In summary, if you want to blog, then blog. No-one will penalize you for trying, but do consider the work that is involved. Digital marketing blogs allow for but also need more detail than a tweet, and you need to post at least once a week to keep your audience engaged.
If you are looking for further tips on creating your own blog, particularly for SEO, check out this post on writing consistent blog content.