We get a lot of internet marketers, and wanna-be internet marketers in Search Engine Academy SEO classes. Tips to start your own e-business typically cover the type of products and services you want to offer.  They’ll mention that you need a website, but they don’t go into detail on how and why a business website can increase your sales. So, my tips are only centered on how to make your website pull in visitors you need your business solutions.

Assuming you know the kind of business you’re starting, your unique offering and what you want to say, start the foundation of your website with keyword research.

It’s just about impossible to build a website that’ll actually bring traffic if you don’t know which search terms they’re using. Do keyword research. You can use Wordtracker or Google. Be sure to note how many competing pages there are for your key word terms. It’s really tough to rank high in search engine results if your term is listed on a million pages. You can do it eventually, but it’ll take a long time.

Use only one keyword term per webpage. Here’s basic search engine optimization (SEO): that keyword needs to be on that page in context. It has to be used at least once. If you try to use five keywords on one page, that’s a lot of writing. Make that keyword the web page title. The search engines will find you and it tells readers exactly what they’ll find on that page. It’s consistent.

Use the keyword in your page description and headline. Write a compelling, attention-getting description and headline to draw searchers to your webpage. Be sure you write content that matches the description and headline.

More Tips To Start Your Own E-Business

Always include your physical address and phone number on every page. Make it very easy for your customer to contact you. Another reason why this is important is that you’re going to submit your site to all the relevant local business directories in Google, Yahoo, Bing and Yelp. These engines will need that local information. When searchers look for your kind of business, you’ll come up higher in their search results.

Offer information, useful content. Go ahead and give away a secret or two. It’ll boost your credibility. Be transparent in your business dealings and this honesty will show prospects that you’re serious about solving their problem.

Include navigation links in each page’s text. Make your pages very navigation-friendly. Talk about what the searcher can find on your other pages, and go ahead and give them the link then, since you’ve mentioned it.

So there you have it. These are just a few tips to get you started. The process is more intense than this, but if you don’t know the basic beginning steps, trying to get into more complex web design and usability won’t really help you much.

Until next time, be sure to keep it between the ditches, umkay?

All the best,