Or, as I like to say, “OK, so now I have these keywords. What do I do with them?”
You’ve started your SEO efforts by doing your keyword research. You’re really excited, because you found some absolutely fabulous “money making” terms, as I like to call them – the ones that have a high number of searches, but very few competing web pages.
Now let’s show you where and how you can use those great phrases.
Let’s do a list today:
- Tags – There’s three tags for each of your web pages – title, description and keyword. Headline – you can use your selected keyword on each page’s headline.
- Headline – you can use your selected keyword on each page’s headline.
- Images – tag an image on each web page with the keyword you’ve chosen. Got more than one image on your web page? That’s OK – use a synonym of your keyword. Google loves that.
- Web content/copy – sprinkle your selected keyword throughout the body copy. Be reasonable – write great sentences that gives your reader valuable information. Don’t just create paragraphs to get that keyword in there.
- Text links – create a text link on each web page with the keyword as part of the link. Search engines really like this! You only need to use your chosen keyword phrase one time on a page in a text link.
- Subheads – Got a lot of copy on each page? Use subheads to break up the copy and use your keyword term in one of the subheads. Now that covers your web site. What else can you do with those great keyword terms you found? Glad you want to know, because…
- Facebook – got a business/company Facebook page? If so, write up an entry or a note on the page and use your keyword term.
- Blog posts – If you have lots of awesome keyword terms (and there’s no earthly reason why you shouldn’t by now), but the thought of creating new web pages just wears you out (it’s OK, I understand!), then get your blogging butt in gear and write some posts! Use one keyword term for each post. You can optimize your blog post headline and the copy with a keyword phrase. Many blogging systems also have meta tags, so be sure to use your keyword phrase in those tags for better search results.
- Twitter – is it possible, given the generous (muhahahaha…) number of characters, that you can create a tweet that makes sense?
- Videos – Use your keyword term in the video title and description. Every little bit helps when it comes to search engines.
So there you go. No more excuses. Here are some good places to put those wonderful keyword terms to work for you and your business!
Until next time, go practice your SEO!