SEO is a technical almost borderline scientific process isn’t it?

Words like algorithms and relevancy ranking sure make it sound like it is.

Quill Writers PenSearch engine optimization (SEO) is actually a very creative process.  It’s an opportunity to unlock the creativity you may not even be aware you have.

You may be shaking your head and saying something like, “I’m not an artist and not even the least bit creative.  I can’t even draw a stick figure.”

My bet is that is if you enjoy doing or appreciate the beauty in at least one of these things:

  • Music
  • Reading
  • Dancing
  • Art
  • Gardening

You’re more creative than you give yourself credit for.

When it comes to search engine marketing, we focus on a lot of things that may seem “technical,” but in reality almost every aspect of SEO is part art and part science.  The most successful sites are the ones that apply creativity  to their approach to everything from keyword research to writing content; and yes even programming and information architecture can be creative.

Let’s focus in on content.  We all know that “content is king” and want to fill our websites with information that keeps our visitors (and the search engines) coming back again and again.  But it’s hard to write good content, right?

It doesn’t have to be.

There are many great ways to come up with ideas for content.  Customer comments, trending Google searches, and plain old fashioned keyword research can provide you great topics that will interest your readers.

Take those ideas and run with them.  Whether you’re writing a press release, a blog post, or copy for a PPC campaign; if you give yourself some wiggle room and relax – writing great content won’t be nearly as hard as you thought it would be.


7 Tips for Writing Great Content

  1. Put yourself in your customer’s shoes – write for them, not the search engines
  2. Don’t be stingy – give information away for free
  3. Put a twist on it – that crazy idea you’ve been dying to share?  Do it!
  4. Take risks – be the first to try something
  5. Look to your competitors for inspiration – you know what they say, “enemies make strange bedfellows”
  6. Listen to your customers – provide answers to their questions and help them solve problems
  7. Think in opposites – if you sell child ‘safety’ products, explain how your products can prevent ‘injury’

When it comes to search engine optimization and writing content: follow your instincts, write for your audience, and have fun.  You’ll be amazed at the results.

Which tip resonated with you?

What’s your favorite technique?

Until next time.