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Today I wanted to share a few favorite SEO tips for quickly tapping into excellent keywords using the SEM RUSH data and Wordtracker.

It is not always a great idea to spend hundreds of hours looking for the ideal keywords (although some people do.)  Instead, you want to learn a variety of quick methods to open up those hidden gems within a few clicks and only a few minutes of time.

The best way to learn this is by reason of practise and this is just part of the detailed training you can have when you attend the Advanced Keyword Research session conducted by the Search Engine Academy.

6 Tips You Can Use for Data-Mining Keywords in SEM RUSH:

Your creativity can be heightened based on a few basic principles which I’ll outline below. Everything is based on getting used of practicing your search using a single term called a “root word” instead of following the path of guessing at a 2 or 3 word phrase.

data-miningTip 1. Try searching for fair to high volume phrases that are related to “Tools.”

If your project has a Web based tool that would be useful for the audience, then it might be an idea to target a phrase that relates to that tool and the use it in your SEO strategy. Think of all types of tools and check the SEM Rush data for search volume. Think: mortgage calculators,  timers, flight calculators etc…etc.

Tip 2. Try searching for “Action” related words.

Without delving into a whole lesson on user intent, action related words can be very revealing of the search behavior happening online.

Tip 3. Try searching for “Prepositions.”

A preposition is a word governing, and usually preceding, a noun or pronoun and expressing a relation to another word or element in the clause.

Examples of prepositions:

  • The plane flew “over” the clouds. Over is the preposition.
  • Age “before” beauty. Before is the preposition.

Using single prepositions are very powerful for tapping into fuller and more revealing full phrases that may often surprise you with fair search volumes and low compete factors.

Tip 4. When doing your keyword research, practise searching in “opposite extremes.”

This doubles your chances at finding some hidden gems you may have never even considered before.

Tip 5. Often a great thing to research is either “samples” or “examples” of something.

People are often searching the Web for “examples” of everything from writing styles to “samples” of short hand or many other things.

Tip 6. Try exploring search terms related to “word meanings.”

Very quick and powerful options may be discovered and maybe a perfect reason why your Web site could benefit from having an online word glossary.

Want more tips more practice and more help to refine your keyword research skills?

Advanced Keyword Forensics is covered on Day 1 of our 3 Day SEO Mastery Workshop Agenda. Take a look to see what else is covered in our 3-Day Advanced Agenda.