There is a lot of talk about SEO being dead. Is it really? Well, certainly the sands of SEO have shifted significantly recently with Google’s Panda, Penguin and Hummingbird.
The interesting thing to me, however, is that even though we all talk about it ALL the time, so few people actually have gotten it right. I look at a lot of websites, and a huge chunk of them have it all wrong. Do you?
SEO 101 Basics
So let’s go back to the bare bones basics here, and check it out. This is SEO 101 or beginner SEO. If you take a little bit of time to step through this, I’ll bet that you have problems. Fix them, and you should start seeing a difference in the search traffic coming to your site. No, we don’t know what keywords people are searching for, because Google hides that now. But you should be able to track before and after.
Here are Tom’s rules for good SEO basics:
- Go to Google and search site:yourdomain.com (substitute your own domain of course). Take note of all the following:
- How many pages does Google see (check the number of results)? Is it different than you think your website has? If you know you have 100 pages, and Google sees 3, you have a big problem that you need to resolve with your web designer.
- Look at each Title tag (the underlined headline on each page). Write them ALL down or select and copy/paste from the page into a document or spreadsheet
- Look at the Description (the two black lines below each page entry). Write them ALL down or highlight and copy/paste them.
You’ll notice that the Keywords meta tag is nowhere to be found in my rules. Have you spent a bunch of time trying to think of all the keywords that would go there? If you have, Google isn’t listening. They 100% ignore the Keywords tag. So just dump it.
As basic and remedial as it sounds, it’s always a good idea to go back and review what you have. I’ll bet at a minimum, you’ll find some things that have changed, and need rewording. At worst, you’ll find that your web person completely missed the boat and put “Home Page” or “Welcome” on your Title tags.
Please comment below and tell me what you found when you looked at your site in Google’s eyes.
100% agree with your post. Too many SEOs tried to over-optimize their sites and focus too much in pleasing the engines and forget that they are writing it for human readers. i’ve have the same habit of placing the company name for very page. After doing SEO for the past 7 years, there are some habits that we have to change to adapt with the revise algorithm updates. Nice post!
Hi Ariff, People are always shocked when I tell them to remove their company name from the Title tags on almost all the pages. 🙂 Thanks for your comments, I appreciate it!
Thanks for these, Thomas. I’ve been enjoying learning from you lately. I’m an SEO copywriter and I’m always open to learning new trends. Thanks.
Hi Debra, Glad this s helpful! Thanks for your comments, I appreciate the feedback.