Hello again my fellow SEOers!
Here at Search Engine Academy, we’re always looking at new tools to do SEO smarter and more efficiently.
As a professional optimizer, you know that it’s a never-ending task to optimize, rank, check and optimize again…and again…and again. Page by page, we persevere to rank well in engines not only for our chosen keyword phrases, but against our nearest competitors as well. We always start with our keyword research, analyze and review keyword suggestions, then we apply SEO.
There are a lot of SEO tools to choose from. Late last year, I began reviewing tools and came across SEO Power Suite. Initially, I was driven by the loss of Yahoo! Site Explorer to find a comprehensive back link checking tool. I found it – SEO Spyglass – and along the way, discovered how useful the other SEO Power Suite tools are for a total SEO analysis tool kit.
Most of the other SEO blogs have talked about SEO Spyglass. I’m going to be contrary and show you some of the really cool things about SEO Power Suite’s Web Site Auditor.
Web Site Auditor checks your on-page SEO factors. It also goes out and finds ten of your competitors and shows you how your individual pages and domain stacks up against them. You get very specific guidance on each on-page factor – tags, content and links – to improve that page’s SEO for the search engines.
With that, let’s jump right in and get going on a short tour.
Here’s how you start. Open up your Website Auditor and when it comes up (after most likely updating, because it pretty does every day). Select from the File dropdown New Project
Ummmkaay..enter a URL of a site you’d like to analyze. Be sure to click the box Enable Expert Options, so you can choose from a comprehensive set of analysis factors.
Next, choose the factors you want to analyze:
You can customize the number of pages and clicks deep into a web site, or you can have Web Site Auditor scan all pages. If you have a very large website, I recommend you limit the number at first, because the analysis can take awhile to run.
For small sites, choose Scan all pages. I also recommend you check the box Also look through search engines’ indexes for pages unlinked from other website pages.
Next, you can set filters for a very sophisticated and/or limited analysis, or you can exclude pages, if you know specifically which ones don’t matter.
You can also leave the default which is Collect only pages/files with the following file extensions.
Additionally, you can either leave checked or uncheck the bottom two boxes. For smaller sites, leave them checked because the analysis won’t take much longer, but for large sites, consider first running the analysis with out doing these checks, as the time required can run into a few hours or more.
Now, let it run and wait for the results. For large sites, this could take a few hours or more. Small sites with fewer pages can be done in minutes. What you can also do is select individual web pages to run, if you’re just spot checking or are doing a fast analysis for a prospect.
NOTE: you will be required to type in Captcha inputs; you can purchase them through SEO Suite to have them automatically populate for each project you run. When Web Site Auditor finishes, here’s what it can look like. You can now do further analysis on all pages found, or you can update each individually.
That’s all we’re going to cover on Website Auditor for this post. Next week, you’ll see even more features of Website Auditor.
Until next time – review your on page SEO work, and see what you can do to improve it!
All the best to you,