For November, we are pleased to announce our newest and freshest upgrades to the SEO Mastery Workshop
live training program around the the globe. I thought it might be appropriate to give you a first hand look
at many of the newest subjects to be included at all of local the Search Engine Academy Workshops.
Here is a quick overview of the entire 5-Day SEO Workshop:
Day 1 – Basic SEO Essentials
- What is Search Engine Optimization
- How Search Engines Work
- Organic Versus Paid Search
- Anatomy of a Search Results Page
- Why Apply SEO to Your Web site
- How to implement SEO
- The Benefits of Doing SEO
- Examining a Stress Free System of doing SEO
- Google Trends
- Making Your Content Effective
- The New World of Web Content
- Google Panda and SEO
- Google Webmaster Tools
- Questions and Answers
Day 2 – Basic SEO Essentials
- Linking Strategies Through External and Internal Linking
- Key Concepts – Authority, Relevancy and Pagerank
- A Comparison of Various Links
- Links and Google Penguin
- External Linking Strategies
- Types of Links
- Understanding Link Diversity
- Authority Site Links
- Getting EDU Links
- Building links externally to you
- SEO Strategy for Cleaning Up Links
- Tips for Finding Links
- Try a Link Discovery Tool
- Tips for Finding Links
- The Power of Internal Links
- Internal Linking Strategies
- HTML Sitemaps
- XML Site Maps
- Directory Style Sitemaps
- No Follow Attribute
- Absolute Versus Relative Links
- How to Stay Out of Trouble with the Search Engines
- Disavowing Links
- Getting the Most Out of Your Blog
- Blogging and SEO
- Optimizing Your Blog Posts
- WordPress and SEO
- Tips For Increasing Your Chances For Popular Posts
- Understanding the Value of Trackbacks
- How to set up and use Trackbacks
- Blog Resources
- Blog Search Engines
- Student Website Reviews
- Questions and Answers
Day 3 – Advanced SEO Workshop
Advanced Keyword Research
Keyword Forensic Analysis
Other Advanced Keyword Research Tips
Semantic Search
Resource Links
Natural Language Processing (NLP)
Understanding How To Take Advantage of Themes
- Information Architecture
- What is IA
- Why Do IA
- 4 I/A Categories
- Labeling Systems
- Global Navigation System
- Local Navigation Systems
- Contextual Navigation Links
- Supplemental Navigation Systems
- Site Search
- Examples of Well Developed IA
- Local SEO
- Google’s Venice Update
- Major Data Providers – Who powers whom?
- How to Submit to Top Data Providers
- About Universal Business Listing
- Rating Local Search Factors
- Business Listing Quality Guidelines
- More Google Quality Guidelines
- Google Local
- Google Local – Photos, Videos and More
- Video SEO
- Optimizing Your Videos
- Video SEO
- Keywords for Video
- Create a Video Sitemap
- Video Distribution
- Mobile Search and SEO
- Mobile SEO Strategies
- Duplicate Content Issues
- Crawler and Indexing Issues
- Student Website Reviews
- Questions and Answers
Advanced Day 4 – Google Day – A Day Dedicated To All Things Google
- Paid Search
- Planning Your Paid Search Campaigns
- Google Adwords
- Google Display Ads
- Personalization of Search
- Google Plus
- Google Authorship
- Google Analytics Advanced for SEA
- Google Webmaster Tools
- Google Panda and Penguin Rollouts
- Measuring What’s Important KPI’s
- Advanced Google Analytics
- Student Website Reviews
- Questions and Answers
Day 5 – The Final Day of Advanced SEO
- Competitive Intelligence for SEO
- Why do CI for SEO?
- More Reasons for CI
- How to Do Competitive Intelligence Analysis for SEO
- Off page Factors
- How to Analyze What You Collect
- Social Media and SEO
- Social Media Platforms
- Social Media Guidelines
- Social Media and SEO
- Measure Social Media Reach
- Schema.org and SEO
- Schema.org and Google
- Schema.or Resources
- 5 Schema.org Applications
- Site Technical Issues
- Diagnosing Problems
- URL Canonicalization
- 301 redirects
- Crawler and Indexing issues
- Source code Validation
- Persuasive Copywriting for the Web
- Anatomy of A Sales Letter
- Components for Building Sales Copy by component
- Examples by Category
- Student Worksheets and Examples
- The Power of Article Writing
- Life After Google Panda Update
- Guidance on Writing Quality Articles
- Easy Ways To Find Markets For Your Articles
- Creative Commons
- Press Releases and SEO
- Tips for Press Releases
- 9 Reasons to Optimize Your Press Releases
- Tips for Professional SEOs
- New Customers the smartest Way
- Build A Genuine Reputation Right Now
- How To Convert Prospects to Clients by Establishing Credibility
- Steps for Building Powerful Proposals
- Building and Defining Your Business in the SEO Industry
- Questions and Answers
- Certification Exam
Where are the next SEO Mastery Workshops being conducted?
See a complete list of Search Engine Academy Locations and dates here.