RankMath has seen an incredible surge in popularity as an all-round WordPress SEO plugin. And that makes total sense!
The plugin offers a better working interface and more features in the free version while being significantly faster than its competitors.
But have you ever wondered what could be the reason so many people are switching from their primary WordPress SEO plugin to RankMath?
Don’t worry! If you haven’t yet, that’s exactly what we’re going to discuss today. We’ll walk you through the various features and benefits of RankMath SEO that set this plugin apart from other competitors.
Here are the 10 Advantages of RankMath that make it the “Swiss Army Knife of WordPress SEO.”
(And if you’re interested, check out this quick read… Who Does SEO? Google, That’s Who!)
10 Features and Benefits of RankMath SEO
1. Clean and User-Friendly Interface
Where most SEO plugins tend to be cluttered and overwhelming for a beginner, RankMath implements a visually attractive and modern interface.
It’s super easy to set up if you use the Easy mode, but you can choose the Advanced mode if you want control over all the SEO settings. Whatever setup you select, RankMath provides clear step-by-step instructions, including creating a sitemap, connecting to Google Services, and a handful of SEO tweaks.
The main dashboard of the WordPress plugin features individual modules in the form of large cards so that they are easy to navigate and understand. Each module is easy to configure and can be turned on/off with a click of a toggle button. This module-based approach is what makes RankMath less intimidating as well as much faster than other SEO tools.
2. On-page SEO Optimisation
RankMath’s user-friendliness isn’t limited to the plugin dashboard. The built-in SEO and Content Analysis features are the primary reason behind the popularity of this software.
Even with the free version of the software, RankMath lets you do the following:
- Optimise for up to 5 focus keywords.
- Edit the SEO Title, SEO Meta Description, Permalink, etc.
- Monitor internal and external links.
- Check the focus keyword frequency as well as its inclusion in the headers and image alt tags.
Besides that, you get a handy content analysis checklist which is beneficial in improving the readability and user experience. Some of the factors that the plugin checks for include:
- Optimising keyword density.
- Improving readability by using short paragraphs.
- Suggesting SEO Title changes to improve rankings and CTR.
3. Site-Wide Analysis
The plugin offers an integrated Site-Wide Analysis tool that will provide you with a basic overview of your Site’s SEO optimisation issues.
The great thing is that the analysis takes just a few seconds to complete and gives your site a score out of 100, along with key optimisation issues such as:
- Broken links
- Post Titles missing Focus Keywords
- Missing alt tags in images
- Presence of robots.txt file, Sitemaps, and Schema data
- Website performance issues
This feature is a game-changer by itself. The amount of time and resources you save by having all the elements in one place, along with actionable advice for each one, is remarkable.
4. Data Import Features
If you’re already using an SEO plugin like Yoast or All in One SEO, you can easily switch to RankMath and import your plugin settings and SEO configuration, all in a single click.
You can simply navigate to Rank Math > Status and Tools > Import & Export to access the import functionality. RankMath will pull the following data from the plugin it needs to:
- Plugin Settings
- Plugin Data
- Post Meta Information
- Focus Keywords
5. Faster Performance
We already discussed how strong RankMath’s SEO performance is. Well, the same can be said to the actual plugin performance as well.
RankMath is one of the lightest SEO tools, about three times lighter than other comparable plugins. This means 3x fewer lines of code, fewer PHP requests, and thus an overall faster website.
Nifty, isn’t it? Your time is better utilized working on your content instead of waiting for your plugin to process requests.
6. XML Sitemap Integration
XML Sitemaps help in the discovery and indexing of your content by the search engines. With RankMath, you can generate XML Sitemaps that are 100-percent search engine compatible and user-customizable.
You get to choose what gets included in the sitemap and what doesn’t – Posts, Pages, Categories, Tags, Images, and more.
That’s not it. RankMath offers some specialized sitemaps to meet the demand of search engines. You can enable the News Sitemap feature to get discovered and listed by Google News. Apart from that, RankMath fully supports Video Sitemaps that add metadata to all your videos to help them get indexed faster.
7. Schema Markup (Rich Snippets)
Schema Markup is a way to provide additional information to search engines and readers about your website. Also known as Rich Snippets, Schema shows your web page’s description beside the usual title and meta description.
This includes information such as product ratings, recipes, FAQs, how-to blocks, and more. While this used to be a complicated process earlier, RankMath supports native schema generators, which you can add to your products with a single click.
Among the various schema types supported by RankMath, here are some popular ones:
- Article Schema
- Book Schema
- Local Business Schema
- Product Schema
- Recipe Schema
- Review Schema
- Video Schema
- FAQ Schema
- How-To Schema, and much more.
Not only that, RankMath allows you to validate your Schema markup against Google’s Rich Results validation tool straight from your WP Dashboard, which is very handy.
8. Inbuilt Rank Tracking
Although Rank Tracking is only available in the premium version of RankMath, this is a feature that makes the plugin stand out among its competitors.
You can set it to track up to 1000 keywords for their ranking history, impressions, clicks and display all the data within WordPress.
More importantly, RankMath can give you a list of the best and worst-performing keywords and blog posts, as well as the change in rankings of the keywords. The fact that all this functionality is available straight into the plugin dashboard already makes it a winner.
9. Seamless Google Analytics/Search Console Integration
While other plugins provide Search Console integration as well, RankMath takes it to the next level by offering an interface that directly lists all your Search Console and Google Analytics records.
Setting this up is much easier than it sounds. All you have to do is choose the Connect Google Services option during the setup or in the plugin menu.
Once set up, you can see the search impressions and clicks data, as well as your sitemap status, the keywords you rank for, and any indexing issues.
10. 404 Monitoring And Redirections
No more having to deal with annoying 404 errors! RankMath has an inbuilt 404 monitor that will report whenever any user encounters a 404 error while browsing your site.
RankMath keeps a log of all those links that cause the 404 error. You then have the option to export them, perform any bulk action or use the Redirection feature to redirect all those broken links as desired. This not only improves the user experience but helps in the Technical SEO of your website.