As an important factor within Internet marketing, social media is leaking into every aspect of people’s lives, and business is no exception. Pinterest is the latest social networking site that is gaining a lot of recognition worldwide. The site was established in 2010 and has been growing in popularity ever since its unveiling.
In 2011 Pinterest saw a 4,000 percent spike in number of views over a 6 month period. More than 11 million users are now registered on the website. This social media craze is growing faster than Twitter, Facebook and Google. Any smart business would be wise to jump aboard the Pinterest train and market their brand to users of the site.
Reasons to Utilise Pinterest for Marketing
- It’s Free and easy to use –
You don’t need to pay a fee to register or use Pinterest. Once you have signed up and been granted access, you are able to start posting pictures right away. It’s fast and easy to set up – your company’s profile and pictures are up in minutes!
- It’s a great way to drive traffic to your site –
Pinterest users are growing in an accelerated pace. It’s a huge mistake for you to ignore a totally free product that can help your business gain exposure and drive traffic to your website.
- It’s visual and addictive –
Let’s face it, humans are visual beings and pictures are fun, not to mention addictive. Ever heard the saying ‘a picture is worth a thousand words’? Pictures are simply more enjoyable to look at than text, and have the ability to send a very clear message. Sometimes, they can convey messages better than any amount of words ever could. Be warned, however, once you start ‘pinning’ you may find it hard to stop!
- It lets you show a personal side to your business –
Pinterest enables you show a more personal side to your business/brand. You can interact with your target market on a more personal level and give them a “behind the scenes” look at your business, which in turn will help people relate better to you and your business.
- It’s a great way to network with people and share ideas –
It’s easy to get qualified traffic by using Pinterest, qualified traffic means people who are interested in what your business is about. Say your business sells shoes, people who are likely to follow your boards will be people who have an interest in shoes. So already you have won half the battle – you have their interest. Progressing to the next stage of a sale is going to much easier.
So now that you’ve been sold on the idea of using Pinterest, how do you actually “do” it? Well, the first step to using Pinterest is to sign up for an account. Pinterest is an invitation-only forum, so you will need to wait to be invited.
Once you have been granted access, create your account. And it’s possible to login via your Twitter or Facebook account.
Once all of the basic administration side is completed, take the time to read through the information – it’s important that you have an understanding of what Pinterest is, how to use it and what their Terms of Service (ToS) are.
It is also wise to know what your plan is before you start “pinning” away. Ask yourself the following questions to get you brainstorming your plan of attack:
- What is the goal of using Pinterest for my business/brand?
- What image do I want my business to portray?
- What pictures will I use?
- How will I categorise my pictures?
- How am I going to add another element to my business’s presence on Pinterest, besides plugging products?
- How am I going to positively contribute to the Pinterest community – Am I willing to follow other users, comment on images, and repin photos?
- Will I add photo’s on a daily basis or weekly?
- How much time am I able to spend on Pinterest?
Considering the answers to these questions will ensure you start your Pinterest campaign on the right foot. Ultimately, you may decide that Pinterest is not for you, but you can guarantee that your competitors are chomping at the bit to get a piece of the Pinterest pie.
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