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Howdy ho, my SEO friends and colleagues! I hope life is treating you well, that your link building is prospering, and that you have no manual penalties pending for your sites! Here at Search Engine Academy, we talk a lot about keyword research, and how to use it to find interesting topics to develop your content marketing strategy.

I like to use keyword research tools to just look at what’s trending, and one of the best ways to do this is to just plug in one word – a root word – and let ‘er rip. Words like who, what, where, why, when, tips, and so on and so forth.

Well, I typed in the root word “technique” for grins and giggles. Boy, did I find some totally kewl topics! Let’s examine just a few, shall we?

If I had an active instruction website, I’d be freaking out over these keyword phrases:

The first set of numbers is the approximately number of searches in the last full calendar month. The second set is the number of anchor text links or title tags.

If I were a mental health professional or offered stress reduction coaching services, these are great topics:

Here’s a couple more on different topics:

OK, here’s a bunch more that are kind of random:

So, what can you do with these phrases? Plenty! You can turn them into:

  • Blog posts
  • In-depth articles
  • Webinars
  • Podcasts
  • Videos
  • White papers

You know that in the last couple weeks Google announced “Hummingbird,” a major overhaul of the search algorithm. One of the big things Hummingbird supposedly can do much better is figure out semantic search. I can’t prove this, but when you talk about techniques, you are answering the following questions:

  • How can
  • How to
  • What is
  • Why
  • How do I

As time goes by, and we understand more about the Hummingbird algorithm update, and how it impacts quality content, I’ll be interested to see if these types of phrases also get a boost for indexing and ranking web pages with this content.

Does your web site offer in-depth content on techniques? If so, please let us know in the comments, but I have to ask you this – please keep it clean, umkay? A bunch of the keyword phrases for techniques were of the XXX rated kind, LOL!

Until next time, stay between the ditches, my SEO friends!

All the best,