Let’s start with a look at how Wordtracker’s Keyword Research filters can help us tap into some quick observations on search phrase usage. To review my previous keyword research article, see this page.

First we want to dip into the “quick research” tab and explore some natural phrasing that might reveal our audience’s interests. For this session, we’ll use Wordtracker data and select the US data with the option for “Exact keyword inside a search term” selected.

Be sure to toggle on the search for including plurals.

Next, we choose a target subject using a generic root word and the word for this today, I have chosen the singular term “Theory.”  When we click the Search button to initiate the research with no filters applied. Here are the keyword research results sorted by volume:

1. Obsolete medical theories   has been searched  815 times over 365 days. Competition metric is fairly low at 28 and out of a KEI score from 0 to 100, this phrase is fairly high at 74.1.

2. conspiracy theories comes in with 715 searches with Competition at 74 (out of 100) and KEI is low at 41.2

3. big band theory comes in with 649 searches and a competition score of 56 and a KEI of 49.4.

With these types of observations, we begin to get a feel for what types of theories people are searching for as well as the popularity and compete factor and KEI score for each phrase. Other phrases include subjects like:

  • theory of evolution
  • charles darwin theory of evolution
  • chaos theory
  • economic theories
  • game theory
  • music theory
  • and the list goes on and on revealing which subjects are being sought out along with metrics to give a feel for how hard or easy the organic SEO may be comparing the competition scores and KEI scores for each phrase.

Next, let’s experiment with one of Wordtracker’s filters by choosing to swith from keyword to the question filter and hit the apply button. The result of this, toggles on all results that reveal the root word “theory” within questioning dialog.

Here are some of the keyword research observations now:

  • what are the differences between piaget s theory and erikson s theory with a volume of 462 searches and a compete score of 15 (very low) and a KEI of 87.5 (High)
    (This begins to tell us of the exact phrasing users are searching for.)
  • how would economic theory suggest that a pollution problem is tackled?
  • what is political theory
  • what is decision theory
  • nursing theory that help nursing practice

Obviously, people are asking search engines some pretty interesting questions. Here are a few more that are quite telling.

  • theories of why digital tv was forced on the u.s.a.
  • theory this site uses keywordluv -comments are closed
  • what are the differences between piaget’s theory and erikson s theory
  • how can information processing theory relate on a job?
  • how credible is quantum jumping theory
  • and of course the list goes on and on.

Other things you may do to help you dig deeper. You can click on the link at the top of the page that says either:
100 per page    or    1000 per page.

When choosing 1000 per page, now we have a total of 2,000 keywords per page.

Then you can select the related search tab, enter the original word “theory” and you get a list of phrases that are also related.

If you’re looking for more data on useful keyword phrases, Trellian is an additional paid tool with a ton of features. Read more.

Check out our list of Search Engine Academy upcoming dates.