A recent quote I found from well known author, CS Lewis states:
“The task of the modern educator is not to cut down jungles, but to irrigate deserts.”
Over the last few years, this is one aspect in Internet Marketing that we can never encourage others enough with. Learning new skills by reason of actual practice, testing and use, has always been our motto at the Search Engine Academy. You can read a good instructional book and learn some excellent things that way, but when it comes to our own Web sites, some people tend to spend all their time trying to study the work of others, but not too much time coming up with new ideas and concepts of their own.
Why do you suppose people seem to have trouble coming up with the right content for their own Web sites?
There are at least 2 approaches to consider: Right and Left Brained Thinking
There are people who are left brain thinkers, which tend to be good at analytics, analysis and building something, so long as they have a plan or blue print to go by. They make great builders who know how to “get things done.” Then there are the right brain thinkers, who tend to be highly creative and they continually come up with new concepts and even entirely new ideas. Their greatest gifts are within their creativity or ability to look at the data, but instantly come up with brand new ideas and applications. Then there are even a few folks that have both left and right side thinking capacity although most of the time, they will tend to be slightly stronger on one side or the other. The main thing to remember is that all of this is very good. All of it works together for your benefit in business because there is a requirement for both skills if you are going to be successful.
So why can it seem to feel so hard to work creatively on your own Web site?
If you have ever felt sometimes that your Web site is (for some reason) much harder to build than for example, working on someone else’s Web site, (then you’re not alone.) We’ve heard this from people over and over again. It’s like your project is nearly just a little bit too close to you at times and so you struggle to come up with the right ideas. It’s not uncommon to sometimes feel like all the fresh ideas have dried up. “It has all been done before and there just is nothing new under the sun.” – But don’t you believe it.
For this article, I want to share with you an easy ways to irrigate your mind and foster fresh new ideas without so much stress. Learn how to exercise your “lateral thinking skills.” This is one of the best ways to get your thought processes alive and flowing again. You have probably heard of the phrase “lateral thinking” which for some people is just a buzz word.
What is lateral thinking?
Lateral thinking is a term coined by Edward de Bono in the book New Think: The Use of Lateral Thinking published in 1967. It primarily refers to solving problems through an indirect and creative approach. ( from http://en.wikipedia.org/wiki/Lateral_thinking ) Lateral thinking is about reasoning that is not immediately obvious. It is more about ideas that may not be obtainable by using only traditional step-by-step logic or critical thinking.
What is Critical Thinking?
Critical thinking is primarily concerned with judging the true value of statements and seeking errors. (Critical thinking is much like the part of the CS Lewis quote to cut down jungles) But Lateral thinking is more concerned with the movement value of statements and ideas. Lateral thinking is much in line (with the CS Lewis quote to irrigate deserts.)
What do I mean by lateral recall?
This is a term I use to describe recalling your researched information using the lateral thought process. Let’s take for example keyword research creativity. So many people feel stuck in a rut when it comes to keyword research. But lateral recall applies specifically to keyword research allowing you to connect ideas that seem to be totally independent but because of the end result of how they are combined, the result delivers a useful working SEO strategy. Most people search the Web based on the conditions in their lives.
So let’s give you some early examples of user intent in search:
1. Probably one of the earliest examples was when I was researching user behavior around the topic of “baby names, boy baby names, girl baby name, Italian Baby names, The meaning of baby names etc. It was very obvious that people were searching for actual name suggestions for their child. This resulted in some pretty interesting observations as I recalled an early client actually was interested in selling baby furniture, strollers, baby cribs, etc. The average person would be creating pages optimized for phrases involving strollers, baby cribs etc. But using this early trending, we shifted our focus creating a page with baby name suggestions and ultimately, the truth was that anyone who was thinking of a name for a new baby on the way, could likely use some baby furniture too. Of course after I wrote an article about this common behavior, there were literally dozens of “baby names” pages being published all over the place. But for that very early SEO client this strategy attracted an average of over 13,000 user sessions a week. Quite a bit of traffic for back in the year 1998.
2. An Insurance dealer once wanted to optimize for the typical type of verb-age that they thought they must compete for: “Auto Insurance Quotes.” However, I recalled seeing some interesting demand for an acronym “VIN” (which stands for Vehicle Identification Number.) Looking at the data of the time, revealed huge demand for
search phrases like:
- VIN Ford
- VIN Jeep
- VIN Chrysler
- VIN Chevy
- Theft of VIN numbers
We ended up creating a total of 18 new articles all written by the Insurance man explaining where these VIN numbers could be located on each vehicle (since they generally are located all in different spots depending on the vehicle.) The 18 articles basically expanded the Insurance Web site’s traffic from about 4,600 user sessions per month, to just under 50,000 per month. What was the connection between insurance and the VIN article. Each article simply had a prompt asking the question, “Are you Sure You Are Currently Getting the Best Auto Insurance Quotes?” Get a free quote by e-mail from our instant system (Click Here.) Sure enough just 18 pages created enough activity to keep this Insurance office busy with loads of new quotes each week.
A person would use lateral thinking when they want to move from one known idea to creating brand new ideas. By practicing lateral recall, you can actually do some very creative and original keyword phrase research. It’s my understanding that that little insurance Web site with the 18 page strategy was finally sold for somewhere over 6 digits (not bad for an early investment of around $2,500 back in the early days.
So how is your Web site doing when it comes to attracting the most correct searching audience(s)?
- Are you feeling like there are no great windows of opportunity left for keywords?
- Have you tried different keyword tools only spend endless hours collecting dozens of keywords that are just far too competitive?
If you are feeling like you wish there was a way to quickly tap into the hottest search trends based on real searches and you’d love to have an eye on the world’s searching behavior with a strategic look out for setting your online business totally apart, then there is good news after all. Last month, I made a decision to offer my keyword forensic research skills as a service to business owners. I have been helping clients find the hottest windows of opportunity and giving them reports that contain customized data including:
- Exact phrases for their niche
- Monthly search volume for each phrase
- Competition Numbers based on AllinTitle Syntax (so you can see hot phrases with low competition)
- A new more mathematically correct KEI3 value (to quickly show you the most stress free phrases)
Plus, I often can read into the behavior and offer you new and original strategies for your niche that you (and other Webmasters may never even think of) because I research all of the data that many folks can be bothered exploring. This aspect is especially helpful to those in very highly competitive niches. With my keyword forensics service, I can usually turn your project around in just 36 hours and provide you with a huge list of phrases based on your niche, which you can simply use to cherry pick the best phrases with the biggest windows of opportunity. If you’d like to order a report from me, or want more information on how to get a free no obligation quote, please visit http://keywordforensics.com/ for the details.