+01 970.205.9015 info@searchengineacademy.com

Internet Marketing Question (True or False) – Can You Reverse Engineer An Algorithm?

The True Answer is False: You Cannot Reverse Engineer An Algorithm.

Why: Because it is impossible.

The simplest way of explaining this (regardless of how good the pitch sounds) is that it simply cannot be done, it has never been done and….. it never will be done.

Most essential thing you need to know though, is that it don’t need to be done, because you are not required to understand the algorithm in order to gain top visibility in your market.

You do require “understanding” of the processes if you want to be accurate and optimize your pages with perfect exactness. However, you don’t need to worry about how the algorithm works though.

Remember, the goal of your good SEO training is to totally “eliminate the act of mimicry.”

In other words, instead of doing a procedure based on what someone told you to do, you need to be able to understand and measure the true SEO influences accurately for yourself. This is one thing we realized our SEO workshop students needed over all. They needed to move towards gaining a true understanding of exactly how search engines work today.

Your ability is to get any page optimized correctly based on knowing exactly what you are doing to:

  • Optimize a page faster (by only making edits that are really required)
  • Getting it correct the very first time ( efficiency)
  • save you hours of time ( also saves time you money)
  • building your businesses profitability in as short of a time as possible.

Many so called SEO researchers give you statistical data sets based on what they feel they are finding in their own “research.” This type of data often is based on things such as algorithm details with breakdowns of technical aspects including things like keyword density, character counts, and literally hordes of information – all of which changes from month to month (even from day to day and based on search criteria, it can alter from search to search and it’ll be different for each user based on personalization.)

Many typical optimizers pay monthly fees and sign up for access to read all of these things thinking they can actually reverse engineer an algorithm. So many times, these “researchers” will load you up with details and then tell you to come back next month to see the latest findings.

What makes these notions false and totally unreliable?

Only just some simple truths, but once you have them you will never be caught again.

How many times are these algorithm details breakdowns of technical aspects including things like keyword density, character counts, keyword prominence, all provided to you, but you never even are told what the keyword phrases were that were being researched?

Why should it matter and does it matter?

Of course it matters – because every keyword phrase is graded on a curve which changes (even for the same identical phrase) but it differs from industry to another and it certainly differs by phrase and based on the competitive landscape.

Therefore the statistical data sets are completely useless unless you know exactly what keyword phrase is being tested and for what exact competitive landscape.

Pick any data set at all, let’s say the Keyword Density. This refers to how many times your phrase must be used on a page. If someone is speaking in general best practices, they may ask “how many times that a keyword phrase should properly be used?”

Why this impossible to answer accurately is because you must research that exact keyword phrase and know the industry. You cannot for instance say that your keyword phrase should have a keyword density of only 2% because each keyword phrase is graded on a curve.

Other Research Considerations:

Another tip these days, is to learn how to cast a much deeper and wider semantic net in your research. Instead of the old standard “keyword” considerations, you’re wiser to research “topics of interest” as well as user intent.

Another thing to remember is that you cannot measure one single SEO element independently of all of hundreds of other elements. If you try, it will only result in inaccuracies because each and every influence must be measured all together in a very specific fashion because one influence affects all the others influences.

These are simple facts that many students of SEO have never before considered. But they are truths that can be proven and there is a way to measure all of the influences very accurately.

Check out the Advanced Agenda of SEO Workshop Topics

Upcoming hands-on SEO Workshop Dates and Locations.