Good day, fellow SEO comrades! Blogging is a huge part of content marketing. Search Engine Academy goes over blogging and SEO in great detail, but I thought I would answer one of the most-asked questions we get – how to start a blog. Here are some things to get your blogging efforts jump started!

Personal Or Professional?

Or both? What are you going to blog about? Are you a sailor who wants to share her knowledge with other enthusiasts? Do you run a consulting service and have a lot of information to share that will generate leads? Do you want to do both?

This is the first thing you need to decide. Usually it’s pretty clear cut. If you’re in business for yourself, blogging needs to generate leads and interest, if nothing else. But maybe you love to write as a hobby. Either way, figure this out.

What’s My Angle, Slant, Perspective, Take?

OK, the world doesn’t need just another blog. As we say, blog with a purpose. So what’s yours? If you’re in a saturated business vertical, how are YOU going to stand out? Take a different approach to your industry. Be controversial. Pick a specialty within your business and write about it.

Following that, what’s your blogging voice? How do the other bloggers in your industry “sound” in their posts? If it’s for work, you’ll want to keep it professional and avoid deliberately using a voice that sounds “spoken.” But how formal do you need to be? If you’re selling government contractor accounting software, humor and informality doesn’t fit.

On the other hand, if you are professionally blogging about light-hearted subjects (almost anything with cats lends itself to hilarity, right?), you can relax, use slang, and blog in a more informal voice.

OK…Now What Am I Going To Write About?

Yikes! You’ve made it this far…now what the hell are you going to say? This is where keyword research comes in handy. There are sooooo many long-tail keyword phrases that make great posts and articles! Look at this below. I found these in less than 10 minutes:

long-tail keywords for blog posts

I don’t know about you, but there’s a lot of material to blog about with just these few keyword phrases. This is just the tip of the iceberg.

How Often Do I Need To Publish?

When you’re first getting started, it’s preferable to post 3 – 5 times per week. You want to get the search engine crawlers to visit your blog as much as possible. You should start an editorial calendar, and fill in the blocks with the keyword phrase you’re going to use. Initially, write up at least 4 – 7 posts and get them scheduled. As much as you can get ahead and stay ahead, it’ll take the pressure off you to keep producing at the last minute.  I would do enough keyword research to come up with at least 50 – 70 phrases, then I’d start cranking the articles out and getting them scheduled. If you’re in an industry where things are happening fast, you can always do extra blog posts in real time. This is great, because you can take advantage of keyword phrases that are trending upwards and rising in popularity.

How Can I Get My Blog Posts Noticed?

Set up your pinging services and get ready to push your posts out through your social media platforms.

None of this is simple, and it all takes time. But content marketing is the name of the game baby, so jump on!

Are you currently blogging, and how many posts do you have lined up for publishing? What’s your method for staying ahead of your publishing schedule? Let us know in the comments below!

Until next time, keep it between the ditches!

All the best,