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This week I thought it might be appropriate to offer you some tips on how you can
source and find helpful or higher value content on the subject of Internet Marketing.
These days all anyone needs to do is a quick online search to find what seems like a
myriad of articles about internet marketing or SEO or making money online. The
question is, how can you tell all the hype from someone who is publishing something
legitimate? Do the people who claim to be experts offering their knowledge in these
articles, really have any genuine experience to back up their claims or support what
they’re talking about.

How can you determine which content contains good, legitimate higher value
information and which are written by the wannabees who are only just repeating what
they’ve read everywhere else, and may be hoping to make a sale in one of their affiliate
programs?

Here are a few tips to consider when trying to source the real helpful content.

Remember, when a person writes an article, if you read several of their articles you
can actually get to know a person’s voice or shall we say their writing style. One of
the easiest things you can do when you find something helpful, is to do a search for
more articles by the same author’s name. This, probably above all other ways, is the
easiest way to judge the quality of information you’ll likely find in their articles
on the subject internet marketing or other topics in general.

Beware of every article or Web content you come across claims some amazing new
and different ways to strike it rich online. This may not be your best source for
information. If all of the information they offer however, seems to reach beyond the
sales pitch and tries to educate or bring a sense of understanding about the topic, you
will automatically be lifted and free to search for more content from that author.

The difference between legitimate affiliate marketing and the typical affiliate scheme.

There are legitimate affiliate marketers that do care about their readers and
subscribers and it’s not hard to tell which ones are writing for you or which ones
are only trying to sell you some product. The difference is in the value that the author’s
content delivers up. Does the author’s writing style offer you anything other than a sales
pitch for some product? Is there any evidence that they care about their readers? Ask
yourself whether this expert made their money using principles of marketing, or
whether instead, they only make their money by selling you and other people a
“how to make money” course.

Most legitimate internet marketers are going to have a link in their Bio about their
business or themself that will leading you to more of their information, or their
Web site or possibly more content written by them. This is normally just the author
using good article marketing principles by giving you the option to get more
information about them or their business or perhaps to entice you to look at their
product. This alone should never put you off. After all marketers do have to make
money and once you’ve found someone who is helpful, you may want to know
more about them or what else they do.

However, if the article really doesn’t contain anything but details about how badly
you need to try their product, then it’s just a disguised sales pitch, not really an
article. Most publishers don’t want to just publish sales pitches. Professional
publishers want useful and engaging content that their readership will value.

One of the best tips, like so many other things in life, is practice makes perfect.
Read as many articles on internet marketing as you can find, and you’ll soon be able
to spot the difference between creators who offer real information (either freely in
the article, or sometimes for sale) and those who’ve slapped up an affiliate sales
page or a sales pitch.

Remember that even the poorly written articles can benefit you in this fashion by
revealing time and again how not to approach someone. Another good tip is to watch
content that is written so that it is self focused – (someone continually talking
about themselves and using self focused words like I, we, our, we’re the best, why
we are so great – as content written with a focus on others.

Sometimes of course you’ll tend to find the similar information presented in
different ways by different authors. This just shows that they’re good ideas. If you
see certain authors’ names frequently, that’s good. It shows they’re successfully
using what they write about in their articles on internet marketing.

If you are a writer yourself, remember the best way to write for your readers is to
write encouraging, helpful truths. Try to practice writing to help bring your
readers good understanding rather than the way some people tend to want to over
complicate things to lift themselves. Instead, dialog in a way that lifts your
readers and encourages them and in your writing, the fact that you care will be
reflected in your own writing style.

If you write, good luck on on your writing journey. If you read, then may you
quckly learn how to find the best voices to help and encourage your business.

For more articles on Internet Marketing, SEO and Social Media please visit
The Search Engine Academy