Another powerful way to attract more visitors to your online business is to make use of the News in the form of a Press Release. When you use this type of strategy, you have several advantages. First, news if
it is a legitimate well written news story, usually is always considered “white hat.”
Where most types of Web sites must always try to avoid using any duplicate content – when it comes to “news” the search engines all understand that it is “syndicated content.” In other words, the news
story (if it is good and legitimate news) is supposed to appear in hundreds of places all at the same time.
So then, have you thought about optimizing some news about your business this week?
You can put your news story out in front of thousands of publishers and editors through the PRweb service.
But the question is – what will your unique story angle be?
There are times we tend to get so wrapped up in what our competitor is doing, we seem to forget the power and impact of taking a reverse or opposite approach. Think about your own industry for a minute.
Learn how to tell your story from a different and more interesting perspective than everyone else and your stories will catch the editors eye. If you can catch your audience by surprise with some genuine news
and make your news story stand out in the eyes of publishers, it is quite amazing how much new exposure in can bring in to your business.
Remember, its may only be news, but people love fresh ideas or a story told from an alternate approach.
A few Tips For Writing A Press Release:
When doing press releases at PRweb remember that you must always think in terms of news and not sales.
Editors and publishers are looking for good legitimate news. If you give it to them, you may even be contacted for a larger story to be published in their print publications too.
What do publishers watch for?
- Legitimate news
- Background stats
- Human interest angles
- Seasonal interest
- Well-written humor
- Industry specific news
- Hard news related to real world events
What are some of the elements your press release should have?
- Who – it is about?
- What – it is about?
- Where – it is occurring?
- When – it is taking place?
- Why – it is happening?
Plus there is a sixth word that is very important and often plays a
factor in which story is chosen over another. That sixth phrase is:
Who cares?
In other words, if your story is news that is an in demand topic that a lot of people are talking about, your story will have a much better chance of being picked up by more publishers.
