We have already talked about the importance of your article headings or Titles. I’ve given you a few tips to think about in order to pack more emotional punch into your headlines in parts 1 and 2 of this series.
In next week’s post, I’m going to be discussing tips and tactics to help you fashion your own fresh and original body text.
But in this post today, I wanted to talk about a few aspects of improving your body text on articles that you have already written.
Let’s say they are online and you are quite pleased with the message of the content you’ve written.
But what if the keyword phrase is extremely competitive?
If you have attended one of our Search Engine Academy workshops before, you’ll already know some the tactics that we teach you for finding “low hanging fruit.” This is still by far, the smartest way to capture your niche audience by knowing how to understand user search behavior and using good keyword forensics.
I am sharing this with you today, just in case you have not attended one of our SEO workshops before.
But maybe you’d like a little help to be able to accurately analyze the context of the SEO on your page. Not only that, but with what I am going to show you, you can analyze the context of all of your competitors pages too, to find out how your SEO context stands up against the entire search landscape.
What is a highly competitive keyword phrase?
If we say a keyphrase is highly competitive phrase, it is not just based only on pages that are using that phrase, but if you were looking at it like a search engine, you would understand that these days, search engines like Google are considering all of the words on the page (besides the primary keyword phrase.) I wrote an article back in January 2005 for REALTORS magazine that explains how that even back then, Google had already learned how to read the context of a Web page.
This means that many more words are given consideration, if they are used before the keyword or after the keyword or whether they are words that are even semantically related to the main phrase.
Accurately Measuring SEO Influences:
Another thing we talk about in the workshop with students is how you cannot “accurately” measure a single SEO influence on it’s own or alone. You can try if you like, but you’ll never get any level of accuracy.
Why is that?
It is because search engines like google look at all of the SEO influences at the same time and each of those SEO influences all have a certain affect on the others. So you cannot measure one influence on it’s own and expect exactness.
After the “Hummingbird update” every one knows by now the importance of the who, where, when, what and how of searcher intent.
Introducing an easy solution:
This little tool is available for you to use, thanks to a collaboration between SEO Master Instructor Fabian Lim, who teaches for Search Engine Academy Asia and the late, great Michael Marshall, who many of you will know was a brilliant mathematician, an expert in artificial intelligence and an Instructor with the SEA North Carolina. Michael was also a very dear friend and colleague and this tool was one of his very last creations.
How do you look at all of the words on all of the pages at the same time and make any sense of things?
The good new is, that now you can minimize guesswork and more accurately interpret queries with associations. The words surrounding your keywords are now more precisely interpreted.
With this powerful tool, you’ll discover which words are most important for creating context rich content for your target keyphrase. You will also know which words are most important and which ones are missing from your copy.
Having these important words will boost the relevance of your pages, one of the most important ranking signals.
Introducing The SEO Content Analyzer:
Best news of all, the tool is very reasonably priced.
The SEO Context Analyzer focuses on the important word associations and contextual cues to provide what you need to improve your copy.
The technology is based on many of the same principles that gave rise to Google’s search engine overhaul as well as many best practices for quality and persuasive copywriting on the web.
Stay tuned next week for more in the series of Tips and Tactics for writing your own fresh and engaging body copy.
I’ll look forward to sharing more.