Hotjar provides you with various information regarding the visitors on your website or mobile application. It’s a well known powerful solution, that offers limited free access as well as full featured paid services. Hotjar allows you to visually track –
- visitor usage through a heatmap interface
- visit recordings (view how visitors interact within your pages)
- funnel conversions and exit points
- exit points within form submissions
Additionally, you can easily create feedback forms and surveys.
Heatmaps
Quickly visualize what your visitor does through tracked clicks, taps and scrolling behavior to understand what they are looking for and what their expectations may be on your site. For example, in the image below, only 25% of visitors scroll to the bottom of the page. Therefore, having an important call to action in the footer would not get as much attention as it would if it were place above the fold.
You also have the ability to download and share Heatmaps, as well as split them by device types.
Visitor Recordings
Remove all assumptions about how visitors behave on your site. Each site visit generates a unique recording whereby you can watch the visitor’s clicks, taps and mouse movements – a tremendous resource for identifying usability issues that otherwise may go unnoticed.
Within the Recordings section, you have the ability to tag, take notes, share recordings and easily filter based on a good selection of options including landing page, exit page, visit duration, country, device and much more.
The entire activities of the user is shown through the recording to help you make useful and effective changes.
Below is a screenshot of the Recordings Snapshot, showing a portion of the available filters.
Conversion Funnels
Discover where your visitors are dropping off through the conversion process! This section allows you to find opportunities to improve pages where visitors are leaving before they have converted. For example, within a shopping cart, track the specific sales funnel and improve each page accordingly.
Form Analysis
Complete form analysis, showing which form fields are being skipped and points at which visitors abandon your forms entirely. By spending a little effort optimizing problematic areas of your forms, you will easily and quickly increase your form conversions.
Feedback Polls
Easily create feedback polls and gain an understanding of your visitor’s experience on your site. Feedback polls allow multiple question options and provide visual feedback and results.
Get started with Hotjar for free. A “free forever” account gives you 2,000 pageviews per day, limited reports, unlimited users and 3 months data storage. Paid accounts start from around $30USD per month.
