Good day! I know a lot of you are already professional SEOers, but maybe some of you are not, but are wondering about an SEO career. Let me be the first to tell you it’s growing. I’ve turned down three offers for contract SEO work in the last month. I’ve had three local business owners ask me if I know of anyone who wants a full time SEO job. Search Engine Academy teaches a module on starting your career in SEO. We know the business is out there, and it’s not at all hard to find work if you’re willing to roll up your sleeves and put your head down to your computer.
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If you look at this infographic, you can see where the work is. But that doesn’t mean there isn’t SEO work in say, Cow Poopie Pasture Iowa, for example! And I mean no slam on Iowans, what great peeps you are!
There are a number of ways you can do SEO work. For example, did you know that being an SEO specialist can be a green job, because if you have a computer and internet access, you can work from anywhere. No more having to slog into an office, unless that’s what your employer really wants, but the point is, if you are a freelancer, work anywhere you like!
I alternate between my office at home and a business center at the two marinas I go sailing from. Life is awesome, trust me.
As an SEO professional, you can specialize in organic, or pay per click (PPC), if that’s your thing. If you turn out to be a PPC guru, I promise you will never, ever, never be out of work.
You have exercise a lot of discretionary authority, because almost nothing is absolute in SEO, unless you exclusively do black hat work, and if you do, don’t be shocked when your sites get banned. You have to be flexible when doing SEO, because as we all have experienced, you’ll wake one morning and discover Google pulled a fast one on you last night by changing the algorithm.
You can safely start your SEO career by offering keyword research. Do a competitive SEO analysis for a business. Offer to set up and optimize local business directories for a company. Go in and optimize meta data for their web pages, then measure the results.
When taking on your first clients (assuming you are going to freelance), pick one who will make you successful. Don’t take on a client who is strictly local, but wants to compete against a national chain. That’s damned difficult to overcome, and you may become discouraged.
So there you go. If your current job is smelly brown, and you’re interested in internet stuff, think about doing SEO. Talk to other SEOers, learn all about the good, the bad and the ugly, then decide if it’s right for you.
Until next time…keep it between the ditches!
All the very best to you,