Although you would not know it from the login screen Google has re-branded Google Webmaster Tools (GWMT) to a new name Google Search Console (GSC?) after 10 years.

Google describes #GoogleSearchConsole as a tool “to help make fantastic websites that our systems love showing in Google Search”.

I have to wonder if Google is softening up over the years as it is talking warm and fuzzy words like “we sought to learn more about you [the users of GWMT]” and “to make sure that our product includes everyone who cares about Search, we’ve decided to rebrand Google Webmaster Tools as Google Search Console.”

Well they are right we have taught Goggle Webmaster Tools to many non-webmasters over the past 10 years – feel free to check out the ever increasing student count on our homepage – so just glad to have helped push the envelope.

In fact a student was writing the Complete SEO Mastery exam today (her picture is below) I learned the news of the rebrand, and I had to inform her the training they just undertook was obsolete already 🙂

Link to Google’s blog post announcing the change here is the link to the new Google Search Console

Tulay SEA Montreal Grad May 2015