Wow! So much has changed with Google My Business over the last few years…
What started as a fairly simple, if clunky, tool to allow local businesses to update Google about their basic information has morphed into another one of Google’s Mega-platforms.
Once Google puts a team of creative developers onto a project, they start bombarding the world of digital marketing with changes (I won’t say “improvements” because they are not always that). It’s hard even for professionals to keep up, much less the average business owner.
At Search Engine Academy we’ve always included some Google My Business (GMB) training as part of our complete SEO mastery course, but it has become apparent that GMB requires its own, dedicated training course.
So it’s with great please we’re able to give you a heads up that on October 1st we will be releasing “Learn Google My Business, A to Z.” This complete course is chock full of information, much of it from just the last few months.
Course Modules
- Introduction
- Business Visibility on Google
- Factors for Good Visibility
- A Tour of Google My Business
- Action Items Overview
- Find Your Business Listing
- Claim Your Business Listing
- New Business Set Up
- Verify Your Listing
- Optimize Your Business Name
- Choosing the Right Business Category
- The Importance of Location Settings
- Hours and More Hours
- Phone Numbers, Short Names and Internet Links
- Highlights & Attributes
- Testing on Different Mobile Devices
- Optimizing Your Business Description with Keywords
- The Power of Posts
- How to Use Questions and Answers to Attract Searchers
- Understanding Insights and Analytics
- Managing and Encouraging Reviews
- Using the GMB Mobile App
- Setting up Messaging
- Making the Most of Photos (and Videos!)
- Choices Specific to Type of Business
- Promoting Menu Items
- Managing and Promoting Services
- Showcasing Product Offerings
- What Bookings are and How they Work
- What Location Links are and How they Can Help Your Business
- Best Practices for Multi-Location Businesses
- Setting up a GMB “Website”
- Managing Users and Access to Your GMB Listing
- Dealing with the Problem of Duplicate Listings
- Tips for Getting Support From Google
- How to Fight Spam
- Making an Action Plan
Although we don’t have a sign-up page ready just yet, if you email us at info@searchengineacademy.com we’ll notify you as soon as it’s ready.