Notice anything different in the last few days about Google Insight for Search? Yep, it’s changed – it was merged with Google Trends. Here at Search Engine Academy, we like to use Google Insight For Search when teaching keyword research, so this is going to be fun!
It’s now simply called Google Trends.
The New Google Trend Tool
Normally I’m a little apprehensive when Google changes one its’ tools, unless we’re talking Google Analytics, which keeps getting better and better, but I really like what I see here.
It’s nice that you can now see both insight and trend features on the same tool. So now you can see if you should lean more towards one phrase vs. another, and see what’s trending all on one screen. That’s a good way to see more data fast.
Not only that, but you can now use the tool on mobile devices and in versions for countries other than the U.S.
You can still add phrases and compare them for performance and popularity. You also can still select geographical locations to help you in your local SEO efforts. The screen looks a little different.
I started with “web development” and “web design” in the United States and specifically Maryland:
Comparison of keyword terms in the new Google Trends
It looks like I definitely want to use “web design” if I’m doing local SEO for Maryland. I also like that you can click a tab instead of having to choose a drop down menu for regional interest and related terms:
Easy tabs to go back and forth for data
So give it a whirl and post in the comments what you think of it.
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Until next time, keep it between the ditches, umkay?
All the best to you,
