Hello, my fellow webmaster warriors! In our SEO classes, we’re asked “what is organic SEO?” That’s actually one of the first questions we answer in the first hour of the first day of class at Search Engine Academy. When we say “organic SEO,” we’re talking about what we can optimize on a web page so that it shows up in the search results BELOW the ads.
Let’s go over the organic SEO elements.
We have two meta data elements that are absolutely critical for organic SEO results in the search engines. These are the meta title and the meta description tags.
The meta title is the web page title, and you can also have a website meta title tag. The thing to remember and to do is make each of them unique. The website meta title should describe the overall theme, purpose or subject of the entire website. Use one of your main keyword phrases you want to rank for in this title tag.
A web page title tag describes the individual page content. Use the keyword phrase you’ve chosen for the web page content in the meta title tag. Every page title tag should be unique to the content for that page. Duplicate title tags won’t get you anywhere with Google, my friends!
In general, the meta title tag should be a maximum of 70 characters, in order for the entire title tag to fully show up in search engine results pages (SERP). Here’s a couple examples below:
We also have a meta description tag for each web page, and usually the entire website has a meta description tag as well. Same thing as the meta title tag – make a unique meta description tag for your website that accurately describes the entire website and use your chosen keyword phrase for that page. Web page meta descriptions should again be specific and unique for the individual page.
In general, keep your meta description tag to about 150 characters or less, so the entire tag shows up in the SERPs. Take a look at these examples:
One more thing about putting some loving care, time and effort into meta titles and descriptions – if yours are well written, they will increase your click-through rate (CTR). The more times your pages are clicked, the better chances they have of rising higher in ranking for that particular keyword, as Google takes note of this and rewards your pages accordingly.
More Organic SEO For Your Web Pages
- You have a headline tag, called the H1. Don’t confuse it with the web page title – it’s different. I see so many students and clients who don’t leverage the H1 tag. Use one and only one H1 tag per web page, umkay? That’s because Google says so! Definitely use your keyword phrase for the web page in this tag.
- H2 – subheading. Unlike the H1 tag, you can use multiple H2 tags on a web page. Why would you use H2 tags? They’re great for breaking up long blocks of text. You can use them to introduce a new direction or content concept of a web page. Use variants of your keyword phrase for the H2 tag, or use the phrase itself.
- Image alt text tag – this, too, is woefully under-utilized and poorly understood. For each image on your web pages, you have an alt text tag. This is another optimizable element – use your keyword phrase or a variation of it to describe the photo or image on your web page. Make sure the image reflects what the content is about!
These are the basic elements on a web page that really need SEO done to them to boost that page’s chances of showing up higher in the SERPs.
Here’s a tip – did you know that before you embark on a Pay Per Click (PPC) campaign, you should thoroughly do your organic SEO? It’s true – it could help bring down your cost per click (CPC) for each keyword phrase you use in your ads.
Another great thing about applying organic SEO processes to your pages is that this is totally within your control. You do have the ability to edit your own web pages, right? And, you can tweak or modify your web page elements to see how high you can get them to rank organically. There’s no rule that says once you optimize a page, you leave it. Nuh uh…SEO is all about testing!
So…if you know you could go back and re-do your organic SEO elements for your web pages, what are you waiting for? Make a goal to do one web page per day, and you’ll knock them out in no time!
Until next time…keep it safely between the ditches!
All the best to you,