Many online marketers really miss out on a great opportunity,
when they don’t know how to write a good seo article or a blog
post. They spend a lot of time churning out great articles but
often, don’t get as much from them as they could.
You’ve likely heard is a lot of debate about what is better:
writing for the search engines (making your articles search
engine optimized) or writing for human readers.
In our SEO Training Workshops I’ve always taught , why not
do both and do it in two separate steps?
For years, I’ve noticed many SEOs tend to try and write content
and optimize at the same time, which often does not result in
the highest quality article. Taking it in 2 steps tends to allow
you to write a much more engaging article.
What to do with Your Articles:
You can use your articles to not only inform your readership
and provide them with valuable information, you can also get
the added benefit of using your articles to drive free search
engine traffic. increase the amount of free organic traffic
you drive to your website.
Of course you need to make sure that you don’t skew too far
into the seo realm so that your articles are stuffed with
keywords and are virtually unreadable for your readers.
Step 1. Write engaging, useful content for your reader
In order to get the best of both worlds your first step will
be to start writing a list of points that you want to establish
in your article. Once you have an idea of what topics you want
to write about and a list of points you want to make, then
proceed to write your article for humans, not search engines.
As you craft your article so that it reads well and delivers
useful, helpful and engaging information, then you may want
to close it with a short summary. Take a couple of days to
let your article sit. It’s amazing how sometimes you’ll come
up with unique angles or additional observations, if you let
something sit for 24 to 48 hours. Once you are done and you
feel you have written something that readers will appreciate,
then it is time for step 2.
Step 2. Now do a mild rewrite for SEO purposes:
In step two, you’ll do a mild re-write for the search engines.
First identify those keywords that drive a lot of visitors and
don’t have exceptionally high competition.
Make sure you consider keywords that are related to your niche
but may not be the most popular searched for keyword. Try to
get creative and don’t hesitate to use the free keyword tools
online to expand your list even further.
Now that you’ve got your keyword list, it’s time to start doing
that step 2, or a mild rewrite. You don’t have to stuff the
article with keywords to get a great benefit. As a matter of
fact, if you put in too many keywords it can actually nulify
the effect of the articles main focus. Your article must read
Basic SEO on-page:
The first place to put your keyword is in the title of your
article. That is the first thing the search engines will see.
After the title you will want to include your keyword phrase a
few times in the article body.
How many times is enough?
Well that depends on the length of your article but a good rule of
thumb is to include it in the first paragraph, the last paragraph
and once or twice more.
While there is some debate on the best article length, you
should have at least enough words for a good 45 second to
90 seconds read. I personally wouldn’t go much higher than
500 words, unless the subject you are writing about, needs
it. That is a good range because it provides a lot of
information without becoming too long or boring to read.
If you are writing articles to drive traffic to your website
as well as provide your readers with good information, then
remember it is a numbers game. The more quality, and well
written your article is, (ideally one keyword phrase per
page) with good focus on the researched phrase will bring
you good results. If you optimize every article you write,
keyword focused articles will you get a boatload more
traffic over time.
Many of these keyword optimized articles can continue to
drive traffic for months or even years to come. That’s a
big bang for your time and well worth it.
You don’t have to choose between writing an article for your
readers and writing for the search engines, you can do both
with one article. Use your keywords properly and you can get
both benefits from just one seo article.
However, if you write in two steps, 1) high quality for the
reader first and
2) a mild re-write for SEO second, you’ll be creating far
higher quality articles than others do.
The reason why is because many SEOs tend to write content and
optimize at the same time. But by taking it in two steps, you are
focused first on creating
high quality, useful content that merits value. Then in a second
step, you do the optimization in a mild rewrite for the sake of
Finally, remember that we are not talking about “article marketing.”
That’s not the focus any more.But the Web will always need quality
content through article writing, so give these tips a try and see
how you do. Good luck!
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