Many online marketers really miss out on a great opportunity when they don’t know how to write good SEO articles or a blog posts. They spend a lot of time churning out great articles but often don’t get as much from them as they could. You’ve likely heard is a lot of debate about what is better: writing for the search engines (making your articles search engine optimized) or writing for human readers.

In our SEO Training Workshops I’ve always asked, “Why not do both and do it in two separate steps?”

For years, I’ve noticed many SEOs tend to try and write content and optimize at the same time, which often does not result in the highest quality article. Taking it in 2 steps tends to allow you to write a much more engaging article.

What to do with Your Articles:

You can use your articles to not only inform your readership and provide them with valuable information, you can also get the added benefit of using your articles to drive free search engine traffic. increase the amount of free organic traffic you drive to your website.

Of course you need to make sure that you don’t skew so far into the SEO and marketing realm that your articles are stuffed with keywords and become virtually unreadable for your readers.

Step 1: Write Engaging, Useful Content for Your Reader

In order to get the best of both worlds, your first step will be to start writing a list of points that you want to establish in your article. Once you have an idea of what topics you want to write about and a list of points you want to make, then proceed to write your article for humans, not search engines.

As you craft your article so that it reads well and delivers useful, helpful and engaging information, then you may want to close it with a short summary. Take a couple of days to let your article sit. It’s amazing how sometimes you’ll come up with unique angles or additional observations if you let something sit for 24 to 48 hours. Once you are done and you feel you have written something that readers will appreciate, then it is time for step 2.

Step 2: Now do a Mild Rewrite for SEO Content Editing

In step two, you’ll do a mild re-write for the search engines. First identify those keywords that drive a lot of visitors and don’t have exceptionally high competition.

Make sure you consider keywords that are related to your niche but may not be the most popular searched for keyword. Try to get creative and don’t hesitate to use free keyword tools online to expand your list even further.

Now that you’ve got your keyword list, it’s time to start doing that step 2, or a mild rewrite. You don’t have to stuff the article with keywords to get great benefits. As a matter of fact if you put in too many keywords it can actually nullify the effect of the article’s main focus. Your article must read naturally.

Basic SEO On-Page:

The first place to put your keyword is in the title of your article. That is the first thing the search engines will see. After the title you will want to include your keyword phrase a few times in the article body.



What Does Sufficient Use of My SEO Words Look Like?

Well that depends on the length of your article but a good rule of thumb is to include it in the first paragraph, the last paragraph and once or twice more.

While there is some debate on the best article length, you should have at least enough words for a good 45 to 90 second read. I personally wouldn’t go much higher than 500 words unless the subject you are writing about needs it. That is a good range because it provides a lot of information without becoming too long or boring to read. If you are writing articles to drive traffic to your website, as well as provide your readers with good information, then remember it is a numbers game. The more high quality and well written your article is (ideally one keyword phrase per page), with good focus on the researched phrase, the better your results will be. If you optimize every article you write, keyword focused articles will you get a boatload more traffic over time.

Many of these keyword optimized articles can continue to drive traffic for months or even years to come. That’s a big bang for your time and well worth it.

In Summary:

You don’t have to choose between SEO article writing for your readers and writing for the search engines, you can do both with one article. Use your keywords properly and you can get both benefits from just one SEO article.

However, if you write in two steps, 1) high quality for the reader first and 2) a mild re-write for SEO second, you’ll be creating far higher quality articles than others do.

Many SEOs tend to write content and optimize at the same time. But by taking it in two steps, you are focused first on creating high quality, useful content that merits value. Then, in a second step, you do the optimization in a mild rewrite for the sake of visibility.

Finally, remember that we are not talking about “article marketing.” That’s not the focus any more. But the Web will always need quality content through article writing, so give these tips a try and see how you do. Good luck!

Have you ever wanted to attend a personalized, step-by-step SEO Mastery Workshop which you can gain direct instruction and hands-on practice from a qualified SEO expert in person? Learn SEO at one of our upcoming SEO certification Workshops around the globe. Search Engine Academy has been teaching the full scope of Internet Marketing since January 2002.