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Infographics have now been around for a while, yet using them to communicate is still surprisingly effective. If you are new to infographics, let’s start be giving you a definition.

Definition: An infographic is basically a graphic that combines easy-to-understand bits of information with visual elements to help you get a message across in a visually appealing manner.

Creating ideal infographics starts with useful subject matter gives readers something visually engaging that they can grasp and absorb at a glance.

In a nutshell, here are 6 ways that Infographics are ideal to include on your Web site or use with your social media strategies:

  • For topics like SEO that tend to be loaded with highly detailed parameters and factors – an infographic can make your content quite enjoyable and easy to absorb.
  • Infographics represent a way to keep your text-related content to a minimum and make information easy to absorb for the huge mobile audience online today.
  • Infographics that are useful and engaging to readers will naturally attract others to link to your content.  This kind of natural linking is great to help support your SEO efforts.
  • A solidly developed infographic can effectively make your point or support your message in a way that leaves a persuasive impact in the mind of your readers.
  • Do you have information that is difficult to understand? An infographic that, for example, uses some eye-opening statistic in a simple pie chart will surely help a higher percentage of your readers to grasp your point in a visual way that makes sense.
  • Effective infographics can possibly result in huge additional traffic spikes from a viral effect.

Now let’s give you some free infographic creation tools that you can use to get started creating your very own new creations. Here are 3 popular free tools that you can try:

  1. Google Developers Chart allows you to choose from a variety of charts and is simple to use as a free infographic generator for your website.
  2. Piktochart is an infographic and presentation creator which enables you to turn average data into engaging infographics. There’s a free version which offers 3 basic themes or the pro version is available for $29/month.
  3. Easel.ly is a free infographic creator offers you 12 free templates to start you off and includes a whole range of things like arrows, shapes and you can create your text with range of fonts, colours, text styles and sizes.

[Editor’s update March 21, 2017: We’ve recently come across Canva as a great tool for a number of different graphic design needs, including infographics.  The Canva interface is intuitive and creates very nice designs.  Check out their infographic templates.]

Remember the key to success is to always try and produce a thoroughly researched content from authoritative and reliable sources. If you can try using some eye-opening visual elements for impact and making your point. eventually more traffic towards your website. There you go, so by all means, be creative, create something useful and have fun!

Creating Ideal Infographics To Compliment Your SEO was last modified: March 21st, 2017 by Barry Byers