While I have often taught on the subject of Search Engine Optimization and Social Media over the last few years, I thought I’d begin a new series of posts on a topic that can help with your SEO, but it’s not limited to just about that either.
Since Google has long emphasized the value of creating high quality content and how important that is to gain top visibility, one of the most useful topics I want to share is on the subject of your writing creativity.
We’ll take it section by section each week beginning today with a free tool to help you judge how creative and appealing you currently write. We’ll be talking some about influence and writing to compel your readers to respond.
So with this series, I’ll be giving you some easy ways to help you crank up your creativity to a much higher level. Regardless of whether or not you consider yourself a writer, I hope the tips and tools I share here will really help you create more compelling blog posts or articles and as you practice, you will see the effect that it has on engaging your Web visitors.
Let’s start on the topic of writing sales copy:
We’ll focus primarily on your headline and discuss why it is important as well as what it is in your headline that compells response. Later we’ll talk more about buying triggers and eventually we’ll cover a variety of aspects for your article creativity as a whole.
If you ever have seen an old Bruce Lee movie called “Enter The Dragon” made way back in 1973, you may recall one of Lee’s instruction to a martial arts student. He said: “You need emotional content.” Little did I realize that after hearing that phrase, I’d still be thinking about it all these years later.
How many times have you met a friend who can’t wait to show you their latest high tech toy? It might be a mini ipad or the latest model iphone, for example.
As nice as it is, you may think to yourself, that is cool – but what was wrong with your last older model?
Of course everyone thinks differently, but I’m sure you have met this type friend who constantly seems to strive to rush out and get the very latest gizmo to replace their old one. The reason I mention this is because, even though we all may think differently, most people are all wired exactly the same when it comes to making a buying decision.
That line of Bruce Lee’s is true for writing content. You do need emotional content.
The largest percentage of people always make their “buying decision” based on emotion not logic. You can think that you make your buying decision based on logic, but what some people forget is the range of emotions you experience that bring you to the point of making your decision.
Smart marketers have been aware of this for years and have been taking advantage of it on everything from the air waves and of course the Web.
Back to the subject of writing quality content for your Web site and let’s assume that you are writing content that has the objective of selling people a product.
Once you understand that people make their buying decisions on an emotional level, you now understand why effective writers tend to write their content with some level of emotional impact.
Most professional writers spend much of their time just working or re-working their titles for the best emotional appeal. So you know your Title is the first place you need to apply creativity to make it as compelling as it can be.
In the next post, I am going to be giving you a number of ways to ramp up your creativity in your Title or headline.
But for this first post, I wanted to give you an easy way to judge any current title you have written to see how well it stacks up for emotional impact. There is a pretty cool free tool called:
The Emotional Marketing Value Headline Analyzer
You can use this free tool and it will give you a score totally based on how well your headline makes an emotional impact.
Go ahead and try putting your headline into the tool and see how well you score in terms of emotional value. Most professional writers will work on their headline until they get a score of at least 30% to 40%.
In the next part of this series, we’ll get down to some creative tactics to push up your Emotional Value Score (EMV) and then in part 3, we’ll move on to tips for your body text too.
The goal of this series of posts will be to give you lots of tips on how you can experience a creative boost instead of just feeling like your stuck sometimes. With a little practice, you’ll come to a place where you never feel stuck again.
It’s onto headline creative tactics next week in Part 2.
Talk to you soon,