Change is the Only Constant Change is the only constant, so they say. And that holds true in the world of social media. LinkedIn, one of the older social media outlets, has recently rolled out some changes to their user interface. And as is typical of most changes,...
Combined with the pace of social media today and the need for even more compelling content, there are major advantages to social media scheduling – planning your posts ahead of time. Fortunately, there are many tools available to do just that. Social media...
When Facebook bought Instagram in 2012, industry insiders and observers thought Mark Zuckerberg, founder of Facebook, was crazy. As it turns out, buying the then fledgling photo app is now Zuckerberg’s biggest win so far. Since then, Instagram has grown to become a...
It was announced recently that Facebook might be adding a Dislike button to go alongside it’s universally recognisable “like” button- ‘Might’ being the key word here. However, it is still interesting to explore the two sides of the debate that would centre on the...
At the centre of any marketing strategy should be content. Content should be interesting, informative and often entertaining. Most importantly, it needs to add value and enhance your consumer’s relationship with your brand. You should be looking at your Twitter...
Effective use of social media can have a humongous effect when driving new traffic to your blog (or any other site for that matter). Whilst what works for some bloggers may not work for others, below are four Twitter tricks and tips that can help increase engagement...
