Internet Marketing – Using The Power of A Benefit Matrix in Your Sales Copy

If you have ever attended one of our Search Engine Academy SEO training classes before, you’ll know the importance of compelling your readers to respond by using a bulleted list of benefits within your Web copy. Today, I thought I’d review with you the the...

Internet Marketing – Increase Your SEO Sales by Teaching Your Clients About SEO Truths

Here at the Search Engine Academy in private consultations with some Search Engine Optimizers I am always amazed at how many people feel it’s necessary to hype things up in order to sell their search engine placement services. Selling hyped up claims or setting...