by John Alexander | Dec 14, 2015 | Content Marketing |
Today I thought I would share a few reminders of how you can easily improve your click through rates from Google’s Search Engine Results Page (SERP’s.) Remember, you first objective is to always try and know what the objective is for the page you are...
by Ross Barefoot | Nov 20, 2015 | Content Marketing, Insights for Search, News, Search Engine Optimization Training, SEO |
If you know what my headline is talking about I’m going to save you the suspense. This post links to the recently released, hush-hush, spiffy new, 2015 Google Quality Rating Guidelines in PDF format, with extra chrome. Except Google is no longer trying to keep...
by John Alexander | Nov 13, 2015 | Content Marketing |
How To Raise Your Creative Edge For Exploring Hot Topical Niches From time to time when you are doing your keyword research, you have probably come across some very “hot” or busy trends. What I want to share with you today, is an easy way that you can...
by John Alexander | Oct 16, 2015 | Content Marketing |
By now you have likely understood that one of the most important elements in writing more engaging copy, is the focus that most writers place on creating a catchy headline. Here are 8 techniques that professional writers use: 1. The Numbered Headline This is where you...
by Beth Kahlich | Sep 7, 2015 | Content Marketing |
Search Engine Academy is big on showing folks how it can be easier to rank better for long tail keywords. There are some tools out there, but one in particular is fun to use, and it actually shows some good phrases to investigate further, hoorah! The other added bonus...
by Beth Kahlich | Jul 28, 2015 | Content Marketing |
It often feels like we have taken the terms ‘ROI’ and ‘value’ a bit too far in our times. Everything needs to be analyzed, measured and reported on to prove it’s worth. Ever wondered—what’s the ROI of your mom? Or your faith? Or even your dog? How many hugs do you...
