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The Quality Raters, Google’s Featured SERP Results, and You

The Quality Raters, Google’s Featured SERP Results, and You

by Josiah Barefoot | Feb 14, 2023 | Content Marketing, SEO, SEO 101 | 0 comments

Google is constantly changing its algorithms, but creating content that survives them requires an understanding of their quality control team’s priorities. Learning who the Google quality raters are and what they look for increases the probability of a higher ranking...
The 4 Best Ways to Create a Successful Content Marketing Strategy

The 4 Best Ways to Create a Successful Content Marketing Strategy

by Sue Cooper | Aug 23, 2022 | Content Marketing | 0 comments

When it comes to listing the most important parts of your business’s marketing strategy, then content marketing is up there with the best of them. Especially now that the internet is so ingrained into everybody’s lives, more and more people continue to search for...
Popular Tactics That Use Psychology In Marketing

Popular Tactics That Use Psychology In Marketing

by Sue Cooper | Jul 26, 2022 | Content Marketing | 0 comments

Any marketer worth his value in sales will tell you that it’s all about getting potential customers to spend their money on your products. And yes, there are many factors involved in developing a working marketing strategy with a decent success rate. However, if...
Video: Google Search Console Training – Find Non-Performing Website Pages

Video: Google Search Console Training – Find Non-Performing Website Pages

by Ross Barefoot | Oct 15, 2021 | Content Marketing, Google Search Console, How-to, Search Engine Optimization Training | 0 comments

How does Google Search Console help you find poor performing pages with no potential? One terrific tool is the Performance Report in Google Search Console, (formerly known as Google Webmaster Tools). As you are most likely aware, many of the pages on your site are not...
Staying Strong in Google SEO Optimization – What to Focus On

Staying Strong in Google SEO Optimization – What to Focus On

by Ross Barefoot | Aug 11, 2019 | Content Marketing, Search Engine Optimization Training, SEO | 0 comments

SEO and Google: Why We are on Edge It’s been a wild year in the Google-verse. If you follow some of the most diligent SEO reports, such as Marie Haynes and Barry Schwarz, you know how hard it is to keep up. It seems as if every week Barry and Marie mention...

How to Completely Mess Up Your CTA

by Scott Callas | Mar 13, 2017 | Content Marketing | 0 comments

Sir, Your CTA is DOA. A CTA is a bad thing to mess up.  Mess up your CTA, and you won’t be getting the best results possible from your marketing efforts.  What’s a “CTA”, you may ask?  In short, it’s your “Call To Action”...
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