How do you know what pages are poor performers with no potential? One terrific tool is the Performance Report in Google Search Console. In this video Ross Barefoot walks you through a set of basic steps to help you see where the dead weight is. Don’t leave dead...
Google’s Changes Have Every SEO on Edge It’s been a wild year in the Google-verse. If you follow some of the most diligent SEO reports, such as Marie Haynes and Barry Schwarz, you know how hard it is to keep up. It seems as if every week Barry and Marie...
Sir, Your CTA is DOA. A CTA is a bad thing to mess up. Mess up your CTA, and you won’t be getting the best results possible from your marketing efforts. What’s a “CTA”, you may ask? In short, it’s your “Call To Action”...
One of the seemingly biggest obstacles for some people seems to be a concern over how difficult it is to write useful, compelling Web copy. In all of the various SEO Workshops that I have taught over the years, there is usually at least one person in class who...
Internet Marketing for your online business continues to change year by year. Keep in mind that these days, you need to not follow the rules that applied even just five years ago. The days of mass marketing messages are long over. Online users are often busy people...
How To Heat Up Your Web Page’s “First Glance” Appeal. Many business owners need help to deliver their message with “first glance” reader appeal. In our student classes over the years, we have made a practice of showing our attendees a...
