Sir, Your CTA is DOA. A CTA is a bad thing to mess up. Mess up your CTA, and you won’t be getting the best results possible from your marketing efforts. What’s a “CTA”, you may ask? In short, it’s your “Call To Action”...
One of the seemingly biggest obstacles for some people seems to be a concern over how difficult it is to write useful, compelling Web copy. In all of the various SEO Workshops that I have taught over the years, there is usually at least one person in class who...
Internet Marketing for your online business continues to change year by year. Keep in mind that these days, you need to not follow the rules that applied even just five years ago. The days of mass marketing messages are long over. Online users are often busy people...
How To Heat Up Your Web Page’s “First Glance” Appeal. Many business owners need help to deliver their message with “first glance” reader appeal. In our student classes over the years, we have made a practice of showing our attendees a...
Today I thought I would share a few reminders of how you can easily improve your click through rates from Google’s Search Engine Results Page (SERP’s.) Remember, you first objective is to always try and know what the objective is for the page you are...
If you know what my headline is talking about I’m going to save you the suspense. This post links to the recently released, hush-hush, spiffy new, 2015 Google Quality Rating Guidelines in PDF format, with extra chrome. Except Google is no longer trying to keep...
