When it comes to listing the most important parts of your business’s marketing strategy, then content marketing is up there with the best of them. Especially now that the internet is so ingrained into everybody’s lives, more and more people continue to search for...
Any marketer worth his value in sales will tell you that it’s all about getting potential customers to spend their money on your products. And yes, there are many factors involved in developing a working marketing strategy with a decent success rate. However, if...
How do you know what pages are poor performers with no potential? One terrific tool is the Performance Report in Google Search Console. In this video Ross Barefoot walks you through a set of basic steps to help you see where the dead weight is. Don’t leave dead...
Google’s Changes Have Every SEO on Edge It’s been a wild year in the Google-verse. If you follow some of the most diligent SEO reports, such as Marie Haynes and Barry Schwarz, you know how hard it is to keep up. It seems as if every week Barry and Marie...
Sir, Your CTA is DOA. A CTA is a bad thing to mess up. Mess up your CTA, and you won’t be getting the best results possible from your marketing efforts. What’s a “CTA”, you may ask? In short, it’s your “Call To Action”...
One of the seemingly biggest obstacles for some people seems to be a concern over how difficult it is to write useful, compelling Web copy. In all of the various SEO Workshops that I have taught over the years, there is usually at least one person in class who...
