by Thomas Petty | May 30, 2016 | Search Engine Optimization Training
You may have heard the term “landing page” and wondered what that actually means. In online marketing, it’s important to think about landing pages, and how they function on your website. But before we get into that, let’s step back just a tiny... by Thomas Petty | May 18, 2016 | Google Analytics, SEO Training
Before I explain, I want to invite you to attend a free webinar next week. Free Webinar: How to Use Google Analytics to Make Effective Marketing Decisions – 4 Steps All Marketers Should Take, But Probably Aren’t Wednesday, May 25 11:00 a.m. Pacific/2:00... by Thomas Petty | Mar 4, 2016 | Google Analytics
It’s a given that if you’re doing any type of marketing, especially online marketing, that you measure it. You probably already have Google Analytics installed (or at least you should), and maybe you even look at the data here and there. That’s... by Thomas Petty | Feb 23, 2016 | Search Engine Optimization Training
Google’s been messing with local search of late. Now there are only three listings in the local search results, and they’ve pulled back from Google Plus and moved everyone over to Google My Business. It’s frustrating because it’s really not... by Thomas Petty | Nov 5, 2015 | Search Engine Optimization Training, SEO |
Recently a colleague of mine sent me an e-mail about one of his clients (this is an excerpt): “The marketing manager of one of my customers, based on his experience, is suggesting to use hidden text “white fonts” to introduce additional KW and... by Thomas Petty | Aug 14, 2015 | Google Analytics |
I bet that if you’ve gone into Google Analytics either on your own website or a client’s, you’ve seen that you get a significant amount of referral traffic from strange sites like semalt.com, buttons-for-websites.com, and others. To get there, go... by Thomas Petty | Dec 2, 2013 | SEO, Web Design |
Wait a minute, is that correct? As a web and internet marketing consultant, why on earth would I be saying such a thing? Isn’t the web and your web design the crux of your customers’ experience before they ever pick up the phone and call you? Isn’t... by Thomas Petty | Aug 27, 2013 | Content Marketing, SEO, SEO Blogging |
I’ve been doing online marketing, internet marketing, search engine optimization (SEO) – whatever you want to call it – for a long time now. It seems like it’s just a part of me to think about how websites affect the search engines, like... by Thomas Petty | Sep 27, 2012 | Book Review, Content Marketing, Meta Tags, SEO, SEO Blogging, WordPress |
Even though we teach it, SEO isn’t everything for online marketing. I was reading an article in Inc. Magazine today, and the CEO of Fab.com, Jason Goldberg’s business goal is as follows, “If we make people smile, lots and lots of money will follow... by Thomas Petty | Jul 3, 2012 | 301 Redirects, Link Building |
What is a 301 redirect? If you’ve done any type of SEO training or read anything about SEO, it’s likely that you’ve come across references to 301 redirecting. It’s easily misunderstood so I’m hoping to clear it up in this series of... by Thomas Petty | May 18, 2012 | 301 Redirects, Events, Google Analytics, News, SEO |
Hopefully by now, you’ve figured out that you need to have an analytics program like Google Analytics installed on your website and blog to track the traffic coming into your site from: Direct traffic (people typing in your URL) Referral traffic (links from...