3 Ways To Get More Clicks On Twitter

3 Ways To Get More Clicks On Twitter

At the centre of any marketing strategy should be content. Content should be interesting, informative and often entertaining. Most importantly, it needs to add value and enhance your consumer’s relationship with your brand. You should be looking at your Twitter...
Linkedin Profile Tips

Linkedin Profile Tips

5 Sections You MUST Fill In On Your LinkedIn Profile Other than your name and contact information, the below 5 sections are essential if you want your LinkedIn profile to be taken seriously. 1. Summary This is where you can give a quick overview of who you are and...
A Picture Says A Thousand Words

A Picture Says A Thousand Words

Instagram is, relatively speaking, a newer player amongst the most popular social media sites. With pictures and videos at its core, it offers a different way to engage an audience when compared to Twitter and Facebook. Below are 4 ways to help build brand loyalty and...
7 LinkedIn Do’s and Don’ts

7 LinkedIn Do’s and Don’ts

Do keep your profile updated You would not send a potential employer an out of date CV, and that is essentially what LinkedIn is- Your virtual CV. You can guarantee potential employers will look for you, so make sure you include all your work experience to date, as...
5 Steps to Create a Superstar Blog

5 Steps to Create a Superstar Blog

Let’s face it – creating a successful blog today is no easy task. This is especially true when you have literally a thousand other copycats who are trying to provide the exact same content! Now, what do you do? A quick google search will churn out the following...

Social Media: Your Guide to SMM in 2013

The effective strategies for conducting online business marketing are fast changing, from search engine optimisation to social media marketing and beyond. Most search engine optimisation methods now incorporate social media strategies for winning and retaining target...

Small Business SEO : Why It’s More Difficult

Small business SEO (search engine optimisation) is often something that the owners try to avoid like the plague. Whether this stems from a bad past experience, a misconception, or the mere fact that there are just not enough hours (or dollar bills) in the day, is all...

Top 10 Search Engine Optimisation Mistakes

As the year is new, it would be appropriate to do a review of your website to make sure you are not engaging in one (or more) of the following search engine optimisation mistakes. It appears from general research that on Google at least, only about 5% of searchers...

5 Tips for Writing Great Blogging Content

Writing great blogging content is often the antidote for increasing visitors on a consistant basis. Any online entrepreneur knows the struggles and complexities of developing their website, let alone the ongoing process of writing blogging content that achieves goals....

Google’s New Over-Optimisation Penalty

Search engine optimisation (SEO) now has another trend to keep in your little bag of techniques.  You may have heard of Google’s over optimisation penalty for those who have really incorporated SEO efforts without too much regard to the content of the site....

What is a competitive SEO ranking metric?

In the world of Search Engine Optimisation (SEO) many want to know what is a ‘competitive ranking metric’. To answer this is to delve into the details of SEO and the competitive market place. Simply, a competitive ranking metric is one of the many attributes a web...