by Sue Cooper | Aug 23, 2022 | Content Marketing |
When it comes to listing the most important parts of your business’s marketing strategy, then content marketing is up there with the best of them. Especially now that the internet is so ingrained into everybody’s lives, more and more people continue to search for... 
by Sue Cooper | Aug 16, 2022 | eCommerce |
Internet users are constantly bombarded with information. Unfortunately, over the years, users’ attention span has continued to drop. Very few are willing to spend more than a few seconds on a website if it doesn’t offer what they are searching for. There are plenty... 
by Sue Cooper | Aug 9, 2022 | eCommerce |
In the current digital marketing era, more and more retail stores are creating eCommerce websites. An eCommerce website allows sellers of any size anywhere in the world to reach the global market. When adequately promoted, an eCommerce website can also offer great... 
by Sue Cooper | Aug 2, 2022 | Lead Generation |
Inbound Marketing Strategy – What Is It? Inbound marketing is an approach used by businesses to build brand awareness and attract customers to the business. It is about helping customers locate the business. The inbound marketing strategy focuses on promoting... 
by Sue Cooper | Jul 26, 2022 | Content Marketing |
Any marketer worth his value in sales will tell you that it’s all about getting potential customers to spend their money on your products. And yes, there are many factors involved in developing a working marketing strategy with a decent success rate. However, if... 
by Sue Cooper | Jul 20, 2022 | Lead Generation |
The vast majority of businesses fail within the first few years, and there are plenty of reasons why this could happen. Think, for instance, a lack of planning or not doing market research. But because we’re positive people….. Instead of discussing the... 
by Sue Cooper | Apr 26, 2021 | SEO |
Google is always creating chaos with its algorithm updates. This time, it’s the Core Web Vitals that’s created a buzz in the webmaster and SEO communities. Core Web Vitals bring a concrete way of measuring one of the most valuable web signals – User... 
by Sue Cooper | Apr 19, 2021 | WordPress |
RankMath has seen an incredible surge in popularity as an all-round WordPress SEO plugin. And that makes total sense! The plugin offers a better working interface and more features in the free version while being significantly faster than its competitors. But have you... 
by Sue Cooper | Apr 10, 2017 | Misc |
Hotjar provides you with various information regarding the visitors on your website or mobile application. It’s a well known powerful solution, that offers limited free access as well as full featured paid services. Hotjar allows you to visually track – visitor usage... by Sue Cooper | Oct 14, 2016 | Search Engine Optimization Training |
Did you know that more than 500 million people are now watching videos on Facebook every day? And we’re talking about videos that have been directly uploaded into Facebook. Clearly, Facebook is giving YouTube and other online video platforms a run for their money. And... 
by Sue Cooper | May 13, 2016 | Workshops |
It’s no longer the case that an understanding of digital marketing is something best left to niche specialists. When online sales surpassed the $300 billion annual tally in the fiscal year of 2014, anybody who wasn’t already involved in online retail... 
by Sue Cooper | May 6, 2016 | Email Marketing |
As a small business owner or marketing professional, you know how important marketing campaigns can be. There are many ways to reach an audience in this day and age, but one of the most reliable and effective ways is to use email. An email marketing campaign can be a... 
by Sue Cooper | Apr 20, 2016 | Search Engine Optimization Training |
When it comes to ranking factors in search, Google still largely calls the shots. While Google doesn’t completely disclose all the details used in their search algorithms, they constantly put out updates on search ranking best practices that website owners and... 
by Sue Cooper | Mar 31, 2016 | Pay Per Click |
Over the past few years, digital marketing companies have seen the incredible growth of pay-per-click (PPC). More and more of their client companies are seeing the great potential of serving ads to users in real-time, which is why most experts agree that 2016 will see... 
by Sue Cooper | Feb 26, 2016 | Social Media |
When Facebook bought Instagram in 2012, industry insiders and observers thought Mark Zuckerberg, founder of Facebook, was crazy. As it turns out, buying the then fledgling photo app is now Zuckerberg’s biggest win so far. Since then, Instagram has grown to become a... 
by Sue Cooper | Sep 29, 2015 | Social Media |
It was announced recently that Facebook might be adding a Dislike button to go alongside it’s universally recognisable “like” button- ‘Might’ being the key word here. However, it is still interesting to explore the two sides of the debate that would centre on the... 
by Sue Cooper | Sep 25, 2015 | Social Media |
At the centre of any marketing strategy should be content. Content should be interesting, informative and often entertaining. Most importantly, it needs to add value and enhance your consumer’s relationship with your brand. You should be looking at your Twitter... 
by Sue Cooper | Sep 15, 2015 | Blogging |
To blog or not to blog? We have all seen them. The bloggers that have millions of followers, have millions of dollars in the bank and companies throwing products at them, all for the sake of writing a post a week about high street fashion from the comfort of their own... 
by Sue Cooper | Aug 25, 2015 | Social Media |
Effective use of social media can have a humongous effect when driving new traffic to your blog (or any other site for that matter). Whilst what works for some bloggers may not work for others, below are four Twitter tricks and tips that can help increase engagement... 
by Sue Cooper | Aug 18, 2015 | Social Media |
Periscope has become an almost instant hit and can provide a great opportunity for you to engage with your customers or clients. Live video streaming means you can let people know what you are doing in real-time, and their live comments allow you to receive feedback... 
by Sue Cooper | Aug 4, 2015 | Social Media |
Whether you are a new or long- established company, it should be obvious that social media is a key area of engagement for your customer base. By incorporating the four social sites below, you will be actively building your brand through social media to reach your... 
by Sue Cooper | Jul 7, 2015 | Social Media |
5 Sections You MUST Fill In On Your LinkedIn Profile Other than your name and contact information, the below 5 sections are essential if you want your LinkedIn profile to be taken seriously. 1. Summary This is where you can give a quick overview of who you are and... 
by Sue Cooper | Jun 30, 2015 | Social Media |
Twitter is an excellent way of engaging your tribe or your loyal group of fans. While sometimes we say that the follower count is less crucial than the quality of follower, isn’t it always better if you can have the best of both worlds? Moreover, having a solid, large... 
by Sue Cooper | Jun 23, 2015 | Social Media |
Instagram is, relatively speaking, a newer player amongst the most popular social media sites. With pictures and videos at its core, it offers a different way to engage an audience when compared to Twitter and Facebook. Below are 4 ways to help build brand loyalty and... 
by Sue Cooper | Jun 16, 2015 | Email Marketing |
Email marketing is one of the most underrated type of marketing channels out there. With all the buzz that is surrounding social platforms like Facebook and Twitter, it’s no surprise that traditional ways of marketing such as sending good old emails are taking... 
by Sue Cooper | Jun 11, 2015 | Social Media |
When promoting your brand on social media, it’s tempting to target companies and people with millions of likes, followers or connections in the hope that you can take a share of them for yourself. However the question you have to ask is: “How many of these... 
by Sue Cooper | Jun 1, 2015 | Social Media |
Do keep your profile updated You would not send a potential employer an out of date CV, and that is essentially what LinkedIn is- Your virtual CV. You can guarantee potential employers will look for you, so make sure you include all your work experience to date, as... 
by Sue Cooper | May 13, 2015 | Blogging |
Let’s face it – creating a successful blog today is no easy task. This is especially true when you have literally a thousand other copycats who are trying to provide the exact same content! Now, what do you do? A quick google search will churn out the following... by Sue Cooper | Mar 12, 2013 | Misc |
The effective strategies for conducting online business marketing are fast changing, from search engine optimisation to social media marketing and beyond. Most search engine optimisation methods now incorporate social media strategies for winning and retaining target... by Sue Cooper | Mar 8, 2013 | SEO |
Small business SEO (search engine optimisation) is often something that the owners try to avoid like the plague. Whether this stems from a bad past experience, a misconception, or the mere fact that there are just not enough hours (or dollar bills) in the day, is all... by Sue Cooper | Feb 5, 2013 | SEO |
As the year is new, it would be appropriate to do a review of your website to make sure you are not engaging in one (or more) of the following search engine optimisation mistakes. It appears from general research that on Google at least, only about 5% of searchers... by Sue Cooper | Nov 13, 2012 | Rant |
We often talk about keywords and linking and the important techniques required to achieve a successful internet marketing campaign. One of the areas I often see overlooked is the web development. With the influx of personal computers, there are so many people... by Sue Cooper | Nov 9, 2012 | Local Search |
Recently, tech giant Google introduced Google+ Local, replacing Google Places, as one of its brilliant options in the Google Plus network. Google+ Local is similar to Google Places in terms of its function as the user’s guide in discovering and locating places... by Sue Cooper | Sep 14, 2012 | SEO |
There are four types of people who benefit mostly from SEO training, and in this article I’ll explain who they are and why SEO training is vital for their function. It seemed like only yesterday when “being online” was a choice for businesses – nowdays, it is a... by Sue Cooper | Jun 8, 2012 | SEO Blogging |
Writing great blogging content is often the antidote for increasing visitors on a consistant basis. Any online entrepreneur knows the struggles and complexities of developing their website, let alone the ongoing process of writing blogging content that achieves goals.... by Sue Cooper | May 15, 2012 | SEO Blogging |
Although creating an effective blog is one of the best forms of Internet marketing for small business, most people neglect to set one up for their company. Blogging for business is an effective way to get exposure for your product or service, and failing to create a... by Sue Cooper | May 11, 2012 | SEO |
Using SEO to generate traffic to your website takes a lot of work, after all, you have to compete with a lot of other websites to earn your spot among the top search results in search engines. To do this, you are going to need to use various search engine optimisation... by Sue Cooper | May 1, 2012 | News, SEO |
Search engine optimisation (SEO) now has another trend to keep in your little bag of techniques. You may have heard of Google’s over optimisation penalty for those who have really incorporated SEO efforts without too much regard to the content of the site.... by Sue Cooper | Apr 20, 2012 | Misc, News |
It functions uniquely, yet works like a combination of Flickr and Delicious and at the same time, and seems more popular and relevant than Google+. While Pinterest is still the new Internet marketing kid on the social media block, it serves a niche that promises its... by Sue Cooper | Apr 13, 2012 | Misc, News |
Like other social networking websites, Pinterest has become an effective Internet marketing resource for many small to medium businesses. While it hasn’t reached the numbers of visitors of larger websites like Facebook and Twitter, it’s steadily gaining... 