Sue Cooper, Author at Search Engine Academy
Use Hotjar For Analytics and Feedback

Use Hotjar For Analytics and Feedback

Hotjar provides you with various information regarding the visitors on your website or mobile application. It’s a well known powerful solution, that offers limited free access as well as full featured paid services. Hotjar allows you to visually track – visitor usage...
3 Ways To Get More Clicks On Twitter

3 Ways To Get More Clicks On Twitter

At the centre of any marketing strategy should be content. Content should be interesting, informative and often entertaining. Most importantly, it needs to add value and enhance your consumer’s relationship with your brand. You should be looking at your Twitter...
To Blog or Not to Blog, That is the Question?

To Blog or Not to Blog, That is the Question?

To blog or not to blog? We have all seen them. The bloggers that have millions of followers, have millions of dollars in the bank and companies throwing products at them, all for the sake of writing a post a week about high street fashion from the comfort of their own...
4 Simple Periscope Uses For Your Business

4 Simple Periscope Uses For Your Business

Periscope has become an almost instant hit and can provide a great opportunity for you to engage with your customers or clients. Live video streaming means you can let people know what you are doing in real-time, and their live comments allow you to receive feedback...
Building Your Brand Through Social Media

Building Your Brand Through Social Media

Whether you are a new or long- established company, it should be obvious that social media is a key area of engagement for your customer base. By incorporating the four social sites below, you will be actively building your brand through social media to reach your...
Linkedin Profile Tips

Linkedin Profile Tips

5 Sections You MUST Fill In On Your LinkedIn Profile Other than your name and contact information, the below 5 sections are essential if you want your LinkedIn profile to be taken seriously. 1. Summary This is where you can give a quick overview of who you are and...
A Picture Says A Thousand Words

A Picture Says A Thousand Words

Instagram is, relatively speaking, a newer player amongst the most popular social media sites. With pictures and videos at its core, it offers a different way to engage an audience when compared to Twitter and Facebook. Below are 4 ways to help build brand loyalty and...
7 LinkedIn Do’s and Don’ts

7 LinkedIn Do’s and Don’ts

Do keep your profile updated You would not send a potential employer an out of date CV, and that is essentially what LinkedIn is- Your virtual CV. You can guarantee potential employers will look for you, so make sure you include all your work experience to date, as...
5 Steps to Create a Superstar Blog

5 Steps to Create a Superstar Blog

Let’s face it – creating a successful blog today is no easy task. This is especially true when you have literally a thousand other copycats who are trying to provide the exact same content! Now, what do you do? A quick google search will churn out the following...

Social Media: Your Guide to SMM in 2013

The effective strategies for conducting online business marketing are fast changing, from search engine optimisation to social media marketing and beyond. Most search engine optimisation methods now incorporate social media strategies for winning and retaining target...

Small Business SEO : Why It’s More Difficult

Small business SEO (search engine optimisation) is often something that the owners try to avoid like the plague. Whether this stems from a bad past experience, a misconception, or the mere fact that there are just not enough hours (or dollar bills) in the day, is all...

Top 10 Search Engine Optimisation Mistakes

As the year is new, it would be appropriate to do a review of your website to make sure you are not engaging in one (or more) of the following search engine optimisation mistakes. It appears from general research that on Google at least, only about 5% of searchers...

Web Development – you get what you pay for

We often talk about keywords and linking and the important techniques required to achieve a successful internet marketing campaign.  One of the areas I often see overlooked is the web development.  With the influx of personal computers, there are so many people...

Who Benefits From SEO Training? With SEA, you do!

There are four types of people who benefit mostly from SEO training, and in this article I’ll explain who they are and why SEO training is vital for their function. It seemed like only yesterday when “being online” was a choice for businesses – nowdays, it is a...

5 Tips for Writing Great Blogging Content

Writing great blogging content is often the antidote for increasing visitors on a consistant basis. Any online entrepreneur knows the struggles and complexities of developing their website, let alone the ongoing process of writing blogging content that achieves goals....

Google’s New Over-Optimisation Penalty

Search engine optimisation (SEO) now has another trend to keep in your little bag of techniques.  You may have heard of Google’s over optimisation penalty for those who have really incorporated SEO efforts without too much regard to the content of the site....

Google+ for Business – Connect More

Google has always prided itself on providing the best possible experience for its users. This is done by presenting searchers with the most useful, timely and relevant results when they search. One way the Google team are working on improving this even further is by...

What is a competitive SEO ranking metric?

In the world of Search Engine Optimisation (SEO) many want to know what is a ‘competitive ranking metric’. To answer this is to delve into the details of SEO and the competitive market place. Simply, a competitive ranking metric is one of the many attributes a web...