by Sue Cooper | Aug 9, 2022 | eCommerce
In the current digital marketing era, more and more retail stores are creating eCommerce websites. An eCommerce website allows sellers of any size anywhere in the world to reach the global market. When adequately promoted, an eCommerce website can also offer great... 
by Sue Cooper | Jul 26, 2022 | Content Marketing
Any marketer worth his value in sales will tell you that it’s all about getting potential customers to spend their money on your products. And yes, there are many factors involved in developing a working marketing strategy with a decent success rate. However, if... 
by Sue Cooper | Jul 20, 2022 | Lead Generation
The vast majority of businesses fail within the first few years, and there are plenty of reasons why this could happen. Think, for instance, a lack of planning or not doing market research. But because we’re positive people….. Instead of discussing the... 
by Sue Cooper | Apr 26, 2021 | SEO
Google is always creating chaos with its algorithm updates. This time, it’s the Core Web Vitals that’s created a buzz in the webmaster and SEO communities. Core Web Vitals bring a concrete way of measuring one of the most valuable web signals – User... 
by Sue Cooper | Apr 19, 2021 | WordPress
RankMath has seen an incredible surge in popularity as an all-round WordPress SEO plugin for organic ranking. And that makes total sense! The plugin offers a better working interface and more features in the free version while being significantly faster than its... by Sue Cooper | Apr 10, 2017 | Misc
Hotjar provides you with various information regarding the visitors on your website or mobile application. It’s a well known powerful solution for SEO analytics reports that offers limited free access as well as fully featured paid services. Hotjar allows you to... by Sue Cooper | May 6, 2016 | Email Marketing
As a small business owner or marketing professional, you know how important marketing campaigns can be. There are many ways to reach an audience in this day and age, but one of the most reliable and effective ways is to use email. An email marketing campaign can be a... by Sue Cooper | Apr 20, 2016 | Search Engine Optimization Training
When it comes to ranking factors in search, Google still largely calls the shots. While Google doesn’t completely disclose all the details used in their search algorithms, they constantly put out updates on search ranking best practices that website owners and... by Sue Cooper | Mar 31, 2016 | Pay Per Click
Over the past few years, digital marketing companies have seen the incredible growth of pay-per-click (PPC). More and more of their client companies are seeing the great potential of serving ads to users in real-time, which is why most experts agree that 2016 will see... by Sue Cooper | Feb 26, 2016 | Social Media
When Facebook bought Instagram in 2012, industry insiders and observers thought Mark Zuckerberg, founder of Facebook, was crazy. As it turns out, buying the then fledgling photo app is now Zuckerberg’s biggest win so far. Since then, Instagram has grown to become a... by Sue Cooper | Sep 29, 2015 | Social Media
It was announced recently that Facebook might be adding a Dislike button to go alongside it’s universally recognisable “like” button- ‘Might’ being the key word here. However, it is still interesting to explore the two sides of the debate that would centre on the... by Sue Cooper | Nov 13, 2012 | Rant, Web Design |
We often talk about keywords and linking and the important techniques required to achieve a successful internet marketing campaign. One of the areas I often see overlooked is the web development. With the influx of personal computers, there are so many people offering... by Sue Cooper | May 11, 2012 | SEO |
Using SEO to generate traffic to your website takes a lot of work, after all, you have to compete with a lot of other websites to earn your spot among the top search results in search engines. To do this, you are going to need to use various search engine optimisation... by Sue Cooper | Apr 13, 2012 | Misc, News |
Like other social networking websites, Pinterest has become an effective Internet marketing resource for many small to medium businesses. While it hasn’t reached the numbers of visitors of larger websites like Facebook and Twitter, it’s steadily gaining... by Sue Cooper | Mar 27, 2012 | Misc, News |
As an important factor within Internet marketing, social media is leaking into every aspect of people’s lives, and business is no exception. Pinterest is the latest social networking site that is gaining a lot of recognition worldwide. The site was established in 2010... by Sue Cooper | Feb 24, 2012 | WordPress |
I love WordPress! It’s not only a great blogging tool, but doubles as a fantastic platform for most of our web development projects. Why? Ease of learning and use for our clients puts WordPress at the top of our list for website platforms. And with the huge... by Sue Cooper | Jan 17, 2012 | Meta Tags, SEO |
In the world of Search Engine Optimisation (SEO) many want to know what is a ‘competitive ranking metric’. To answer this is to delve into the details of SEO and the competitive market place. Simply, a competitive ranking metric is one of the many attributes a web... 