by Nancy Wigal | Aug 12, 2014 | Content Marketing, SEO |
Good day, my web owner heroes! What does your content marketing strategy look like? Does it include SEO? I bet it does. Let’s go over a few things about content marketing and SEO, shall we? Content marketing is all about understanding what your target audience... by Nancy Wigal | Aug 5, 2014 | News, SEO |
The internet has spawned new careers, and one of the best new careers is search engine optimization (SEO). Search Engine Academy was started because we recognized the need to train SEOers in white hat practices that comply with Google’s recommended webmaster... by Nancy Wigal | Jul 29, 2014 | SEO |
There are tons of ways in SEO to increase website traffic. Today, let’s talk about four that can really pay off for you. We all need eyeballs to our sites. Without visitors looking at our web pages, we can’t expect to achieve our conversion goals, be they... by Nancy Wigal | May 21, 2014 | SEO |
Another Google algorithm update – actually two – have been released within about 48 hours of each other. After Google initially denied any changes to the Google search algorithm formula over the weekend, Search Engine Land reported yesterday that over the... by Nancy Wigal | May 14, 2014 | Content Marketing, News, SEO |
Hey there, webmaster warriors! Did you know you can build a website if you’re getting hitched? Also, if you want to get pregnant (ladies only, am I right?) and buy a home, there are two more useful websites to peruse! I’m going to bring this up on my next... by Nancy Wigal | Apr 29, 2014 | Rant |
Good day, all you wonderful business owners who manage your own sites! Do you have web access for your site to where you can add or modify content, be it web pages and blog posts? Well, if you don’t, please read on and understand how this kills your ability to... by Nancy Wigal | Apr 23, 2014 | Meta Tags, SEO |
Good day, my web owner warriors! Here’s an SEO checklist for making sure your new website launch (or re-launch) goes smooth. There are so many moving parts and pieces that it’s easy to lose track of small but critical elements that doom your launch. Ready?... by Nancy Wigal | Mar 17, 2014 | Online SEO Training, Search Engine Optimization Training |
Good day!!! Search Engine Academy teaches a basic and an advanced SEO course. Our five day course consists of both online SEO classes added together. Our education committee is always updating course materials, and I wanted to let you know what skills you can learn... by Nancy Wigal | Mar 12, 2014 | SEO, SEO Consulting |
SEO Job Titles and What They Can Do for You Howdy ho, my web master and web writer sisters and brothers! When teaching SEO for Search Engine Academy, I am often asked what professional SEO services are available. It used to be pretty simple – keyword research,... by Nancy Wigal | Feb 28, 2014 | Article Marketing, Content Marketing, Google Webmaster Tools, Link Building, Rant, SEO |
Howdy, howdy, my hero webmasters! Can we buy links as part of our SEO strategy? Search Engine Academy devotes a lot, a lot, A LOT of time to link building, and in a word, no, you ought not buy links as part of your SEO efforts. Sorry. Let’s look at this a little... by Nancy Wigal | Feb 19, 2014 | Content Marketing, Link Building, Pay Per Click, SEO, SEO Blogging |
Good day my sister and brother webmasters! What is inbound marketing? Do you use it? We’ve introduced here in our Search Engine Academy SEO classes. If you’re not sure what it is, read on, because SEO is a part of inbound marketing! Let’s get... by Nancy Wigal | Feb 17, 2014 | Article Marketing, Content Marketing, Events, SEO |
Howdy, my fellow webmaster heroes! We’re hosting an online webinar for Google Hummingbird – a “feeder” system for creating interesting, unique, useful content that is easy to optimize and aligns with the Google Hummingbird search algorithm... by Nancy Wigal | Feb 10, 2014 | Meta Tags, SEO |
Hello, my fellow webmaster warriors! In our SEO classes, we’re asked “what is organic SEO?” That’s actually one of the first questions we answer in the first hour of the first day of class at Search Engine Academy. When we say “organic... by Nancy Wigal | Jan 13, 2014 | Google Webmaster Tools, Link Building, News, SEO |
Hello there, SEOers! Search Engine Academy teaches some in-depth modules about link building strategies; mainly those that are “white hat” and won’t get you in trouble with either a manual penalty or Google Penguin, on the regular occasions it rolls... by Nancy Wigal | Jan 10, 2014 | Duplicate Content, Google Webmaster Tools, News, SEO |
Hello, hello, fellow SEOers! Here at Search Engine Academy, we teach you the latest functions we get from Google news and other sources that help your SEO efforts. Recently, Google came out with a couple announcements that could impact your search engine optimization... by Nancy Wigal | Dec 27, 2013 | Article Marketing, Content Marketing, SEO, SEO Blogging |
Good day, SEO comrades! Did you have a nice Christmas? Let’s continue our series of doing keyword research to find topics of interest using a “root” illogical word to find long-tail keyword phrases we can spin content from, shall we? Today, I plugged... by Nancy Wigal | Dec 20, 2013 | SEO |
Howdy, howdy, happy holidays to all of you, my SEO comrades and warriors! As an SEO professional, I get to teach SEO and provide mentoring and consulting to clients and students. I’ve found my niche for the moment, at least, and I’m really grateful! How... by Nancy Wigal | Dec 16, 2013 | News, SEO |
Howdy ho, SEO heroes! Some big news last week while I was teaching my 5 day SEO training course in good old Washington DC – Moz, the search analytics company made a humongous announcement that’s huge, I mean really freakin’ BIG! Rand Fishkin has... by Nancy Wigal | Dec 13, 2013 | Local Search, Meta Tags, SEO |
Howdy, my SEO heroes! 2013 has seen great changes to some SEO best practices with Google Penguin and Panda updates that seem to roll out monthly, bummer! As we teach our search engine optimization courses, we’ve had to keep students updated on what to do to... by Nancy Wigal | Dec 9, 2013 | Content Marketing, Google Analytics, Google Webmaster Tools, Link Building, SEO |
Good day, my fellow SEOers! I hope you are well. As I teach for Search Engine Academy, I am often asked about an effective SEO strategy for new websites. I’m always glad to hear students ask about optimizing a site that’s brand new, and the sooner the SEO... by Nancy Wigal | Nov 29, 2013 | Misc, Rant |
How are you all doing today, my wonderful SEO warriors? I want to share a story with you about how I got started in this crazy SEO business. It all started with a little black cat named Scout. We rescued her from the old Lorton, Virginia Reformatory. This was a prison... by Nancy Wigal | Nov 22, 2013 | Rant, SEO |
Well, hi there, my fellow SEO comrades! Some interesting meta description tag news from Google’s Matt Cutts. Here at Search Engine Academy, we teach that you are much better off on your SEO efforts and strategy if you create unique, useful meta descriptions for... by Nancy Wigal | Nov 20, 2013 | Article Marketing, Content Marketing, SEO |
Hello, hello my SEO comrades! Google Authorship is one of hottest topics we teach here at Search Engine Academy. It’s been around for a couple years now, and is gaining traction. But what I’m noticing as I teach students and work with clients is that there... 
by Nancy Wigal | Nov 18, 2013 | Content Marketing, Google Analytics, Link Building, Rant, SEO |
Howdy, howdy my SEO heroes! Search Engine Academy gets lots of opportunities to answer the question “what does SEO mean?” While SEO is still as relevant as ever, it sure as hell doesn’t mean what it used to. There was a time you could schedule your... by Nancy Wigal | Nov 15, 2013 | Article Marketing, Content Marketing, SEO |
Hello, my fellow SEO warriors! In this brave, post-Google Panda and Hummingbird world, we know more than ever before that content – useful, unique, informative, high quality content that actually helps our target audience is the way to go. Search Engine Academy... by Nancy Wigal | Nov 13, 2013 | Google Analytics, SEO |
Good day, my SEO friends! Here at Search Engine Academy, we teach basic and some advanced Google Analytics functions, but we can’t do it the way E-Nor, a web analytics and digital marketing firm out in sunny California can! They have a four day Google Analytics... by Nancy Wigal | Nov 11, 2013 | Link Building, SEO |
Good day! I hope all of my SEO comrades are doing fine! When I’m teaching off page SEO definitions for Search Engine Academy, I often get asked about link building services that are for hire. What I have to say to that is “buyer beware.” I am sorry... by Nancy Wigal | Nov 6, 2013 | Content Marketing, Google Analytics, Google Webmaster Tools, Link Building, Rant, SEO |
Good day, my SEO warriors! What is an SEO nowadays, what with Google Hummingbird, Penguin and Panda? I get that question asked a lot when teaching for Search Engine Academy. It’s a valid thing to ask. I’ve been doing SEO since 2004, and back then, I sure... by Nancy Wigal | Oct 28, 2013 | Article Marketing, Content Marketing, SEO, SEO Blogging |
Howdy ho, my SEO friends and colleagues! I hope life is treating you well, that your link building is prospering, and that you have no manual penalties pending for your sites! Here at Search Engine Academy, we talk a lot about keyword research, and how to use it to... by Nancy Wigal | Oct 25, 2013 | Google Analytics, SEO |
Hello hello, my SEO warriors! Here at Search Engine Academy, we do teach basic and some advanced Google Analytics functions. However, our good friends over at E-Nor have developed the mother of all Google digital marketing courses teaching Google Analytics! What This... by Nancy Wigal | Oct 24, 2013 | Google Analytics, SEO |
(This is the second part in a series on E-Nor’s online marketing training for GA. Our review of day 3 is available here.) Hello again, my SEO warriors! While we teach Google Analytics here at Search Engine Academy, we don’t go into the depth and detail... by Nancy Wigal | Oct 23, 2013 | Google Analytics, SEO Training |
(This is the first part in a series on E-Nor’s Google Marketing Course. Our review of day 2 is available here.) Hello, my wonderful SEO peeps! I am doing professional development training this week–learning how to use Google Analytics in an advanced course... by Nancy Wigal | Oct 23, 2013 | Article Marketing, Content Marketing, Link Building, SEO, SEO Blogging |
Good day, my SEO warriors and heroes! Here at Search Engine Academy, during SEO training, we mention Google’s Webspam leader, Matt Cutts and what he says that Google is looking for in web pages. Anyways, he’s come out with a couple things lately, so I... by Nancy Wigal | Oct 18, 2013 | Article Marketing, Content Marketing, SEO |
Good day, my SEO friends and warriors! Here at Search Engine Academy, people ask us how to create great content. It doesn’t have to be hard; sometimes we make it that way. Well, today I want to share with you how to use the root word “tip” to find... by Nancy Wigal | Oct 16, 2013 | Article Marketing, Content Marketing, SEO |
Good day, fellow SEO heroes and warriors! I hope you are doing well today. Here at Search Engine Academy, we show you how to develop a keyword strategy for your website when you come to one of our classes. Before we talk a little bit about what a good keyword strategy... by Nancy Wigal | Oct 14, 2013 | Article Marketing, Content Marketing, Link Building, Meta Tags, SEO |
Howdy ho, SEOers! How’s it hanging today? Search Engine Academy sticks with the best SEO practices for its’ attendees. If you do, you end up sleeping better at night, unless you have the conscience of honey badger, which, as we all know doesn’t give... by Nancy Wigal | Oct 11, 2013 | Article Marketing, Content Marketing, SEO, SEO Blogging |
Good day, my SEO heroes! Little did I realize when I started this series on using “who, what, where, when, why, how” for finding long-tail keyword phrases to create useful, informative content that Google was busy rolling out the Hummingbird algorithm! For... by Nancy Wigal | Oct 9, 2013 | Keyword Research, SEO |
Howdy ho, my fantastic SEO warriors! I hope you are doing well. I’ve been going over how useful search queries that ask basic questions can be for your content marketing strategies–specifically, creating static web pages, blog posts, and articles. While... by Nancy Wigal | Oct 7, 2013 | Article Marketing, Content Marketing, SEO |
Good day, my SEO heroes! I hope all is well. At Search Engine Academy, we teach basic and advanced keyword research. One thing I hear time and time again is that the good keyword phrases are too competitive. If you mean the one and two word phrases, well yes,... by Nancy Wigal | Oct 2, 2013 | Content Marketing, News, SEO |
Ta Da…last week in SEO news, Google announced a major, major overhaul of the search engine algorithm that indexes and ranks content on the internet. It’s code-named “Hummingbird.” Search Engine Academy is going to incorporate this change into...