by Nancy Wigal | Jul 29, 2014 | SEO
There are tons of ways in SEO to increase website traffic. Today, let’s talk about four that can really pay off for you. We all need eyeballs to our sites. Without visitors looking at our web pages, we can’t expect to achieve our conversion goals, be they... by Nancy Wigal | May 21, 2014 | SEO
Another Google algorithm update – actually two – have been released within about 48 hours of each other. After Google initially denied any changes to the Google search algorithm formula over the weekend, Search Engine Land reported yesterday that over the... by Nancy Wigal | Apr 23, 2014 | Meta Tags, SEO |
Good day, my web owner warriors! Here’s an SEO checklist for making sure your new website launch (or re-launch) goes smooth. There are so many moving parts and pieces that it’s easy to lose track of small but critical elements that doom your launch. Ready?... by Nancy Wigal | Mar 12, 2014 | SEO, SEO Consulting |
SEO Job Titles and What They Can Do for You Howdy ho, my web master and web writer sisters and brothers! When teaching SEO for Search Engine Academy, I am often asked what professional SEO services are available. It used to be pretty simple – keyword research,... by Nancy Wigal | Feb 28, 2014 | Article Marketing, Content Marketing, Google Webmaster Tools, Link Building, Rant, SEO
Howdy, howdy, my hero webmasters! Can we buy links as part of our SEO strategy? Search Engine Academy devotes a lot, a lot, A LOT of time to link building, and in a word, no, you ought not buy links as part of your SEO efforts. Sorry. Let’s look at this a little... by Nancy Wigal | Feb 19, 2014 | Content Marketing, Link Building, Pay Per Click, SEO, SEO Blogging |
Good day my sister and brother webmasters! What is inbound marketing? Do you use it? We’ve introduced here in our Search Engine Academy SEO classes. If you’re not sure what it is, read on, because SEO is a part of inbound marketing! Let’s get... by Nancy Wigal | Feb 17, 2014 | Article Marketing, Content Marketing, Events, SEO
Howdy, my fellow webmaster heroes! We’re hosting an online webinar for Google Hummingbird – a “feeder” system for creating interesting, unique, useful content that is easy to optimize and aligns with the Google Hummingbird search algorithm... by Nancy Wigal | Feb 10, 2014 | Meta Tags, SEO |
Hello, my fellow webmaster warriors! In our SEO classes, we’re asked “what is organic SEO?” That’s actually one of the first questions we answer in the first hour of the first day of class at Search Engine Academy. When we say “organic... by Nancy Wigal | Dec 27, 2013 | Article Marketing, Content Marketing, SEO, SEO Blogging
Good day, SEO comrades! Did you have a nice Christmas? Let’s continue our series of doing keyword research to find topics of interest using a “root” illogical word to find long-tail keyword phrases we can spin content from, shall we? Today, I plugged... by Nancy Wigal | Dec 16, 2013 | News, SEO
Howdy ho, SEO heroes! Some big news last week while I was teaching my 5 day SEO training course in good old Washington DC – Moz, the search analytics company made a humongous announcement that’s huge, I mean really freakin’ BIG! Rand Fishkin has... by Nancy Wigal | Dec 9, 2013 | Content Marketing, Google Analytics, Google Webmaster Tools, Link Building, SEO
Good day, my fellow SEOers! I hope you are well. As I teach for Search Engine Academy, I am often asked about an effective SEO strategy for new websites. I’m always glad to hear students ask about optimizing a site that’s brand new, and the sooner the SEO... by Nancy Wigal | Nov 20, 2013 | Article Marketing, Content Marketing, SEO |
Hello, hello my SEO comrades! Google Authorship is one of hottest topics we teach here at Search Engine Academy. It’s been around for a couple years now, and is gaining traction. But what I’m noticing as I teach students and work with clients is that there... by Nancy Wigal | Nov 13, 2013 | Google Analytics, SEO |
Good day, my SEO friends! Here at Search Engine Academy, we teach basic and some advanced Google Analytics functions, but we can’t do it the way E-Nor, a web analytics and digital marketing firm out in sunny California can! They have a four day Google Analytics... by Nancy Wigal | Nov 11, 2013 | Link Building, SEO
Good day! I hope all of my SEO comrades are doing fine! When I’m teaching off page SEO definitions for Search Engine Academy, I often get asked about link building services that are for hire. What I have to say to that is “buyer beware.” I am sorry... by Nancy Wigal | Oct 25, 2013 | Google Analytics, SEO
Hello hello, my SEO warriors! Here at Search Engine Academy, we do teach basic and some advanced Google Analytics functions. However, our good friends over at E-Nor have developed the mother of all Google digital marketing courses teaching Google Analytics! What This... by Nancy Wigal | Oct 24, 2013 | Google Analytics, SEO
(This is the second part in a series on E-Nor’s online marketing training for GA. Our review of day 3 is available here.) Hello again, my SEO warriors! While we teach Google Analytics here at Search Engine Academy, we don’t go into the depth and detail... by Nancy Wigal | Oct 23, 2013 | Google Analytics, SEO Training
(This is the first part in a series on E-Nor’s Google Marketing Course. Our review of day 2 is available here.) Hello, my wonderful SEO peeps! I am doing professional development training this week–learning how to use Google Analytics in an advanced course... by Nancy Wigal | Oct 23, 2013 | Article Marketing, Content Marketing, Link Building, SEO, SEO Blogging
Good day, my SEO warriors and heroes! Here at Search Engine Academy, during SEO training, we mention Google’s Webspam leader, Matt Cutts and what he says that Google is looking for in web pages. Anyways, he’s come out with a couple things lately, so I... by Nancy Wigal | Oct 11, 2013 | Article Marketing, Content Marketing, SEO, SEO Blogging
Good day, my SEO heroes! Little did I realize when I started this series on using “who, what, where, when, why, how” for finding long-tail keyword phrases to create useful, informative content that Google was busy rolling out the Hummingbird algorithm! For... by Nancy Wigal | Sep 30, 2013 | Link Building, SEO
A big shout out to all my SEO comrades today! If you want to get a deep, geeky SEO conversation started, just mention anchor links to your peers, then sit back and enjoy the show! Here at Search Engine Academy, we go into a lot of detail about link building, both... by Nancy Wigal | Sep 6, 2013 | Article Marketing, Content Marketing, SEO, SEO Blogging |
Good day, my SEO heroes! I’ve been bad…lazy in not keeping up with the blog. Anyways, I’m back in the groove, so here goes. We are teaching Google Authorship in our advanced Search Engine Academy SEO course, and I’m amazed at how two years... by Nancy Wigal | Aug 21, 2013 | Content Marketing, Link Building, News, SEO
Howdy ho, SEO heroes! One of the best things we did when overhauling our courses for Search Engine Academy was to add Google Plus. Boy, am I glad we did for a lotta reasons! In the latest SEO news, the good guys at Moz did a correlation study measuring how Google plus... by Nancy Wigal | Aug 19, 2013 | Content Marketing, SEO Blogging |
Good day, my SEO comrades! Since I’ve been teaching for Search Engine Academy, I’ve had success offering customized training for SEO content writer wannabes. It makes sense, because content marketing is the big thing now in getting better visibility on the... by Nancy Wigal | Jun 24, 2013 | Content Marketing, SEO, SEO Blogging
Hello, SEO heroes and warriors! I am taking a break from doing SEO training for Search Engine Academy this week and am being lazy and sleeping in from lovely Provincetown, Massachusetts, yay! That being said, I begged asked my good friend, Juli Monroe of 1 To 1... by Nancy Wigal | Jun 14, 2013 | Search Engine Optimization Training, SEO
At Search Engine Academy, we teach SEO basics and advanced search engine optimization strategies and techniques. I’m going to show you how to do SEO with some high level, basic functions anyone can do for their web site. Ready? Umkay, here we go! How to Learn... by Nancy Wigal | Jun 12, 2013 | Google Analytics, Google Webmaster Tools, News, SEO
Hello SEO comrades! No, I am not at SMX, alas…I don’t think any of my teaching associates with Search Engine Academy are there either, but be that as it may, here is some Google SEO news we can all use from Danny’s Sullivan’s interview with... by Nancy Wigal | Jun 3, 2013 | SEO, Technical SEO
Good day, my wonderful SEO warriors! Schema.org is one of the new SEO processes and strategies we teach here at Search Engine Academy. What is schema.org, you ask? In short, it’s a tool for generating HTML microdata that makes your rich snippets easier for... by Nancy Wigal | May 22, 2013 | Link Building, SEO
Howdy ho, all you SEO heroes out there! Search Engine Academy is busy keeping up with new link strategies that will keep you sites on Google’s good side, what with Penguin being rolled out last year and a new update coming any day now. Search engine optimization... by Nancy Wigal | May 10, 2013 | Content Marketing, Link Building, Local Search, Meta Tags, SEO, SEO Blogging
Good day, my wonderful SEO friends! Search Engine Academy likes to talk about search engine optimization advantages because people who have websites that don’t show up anywhere in Google search results are unhappy people, and the world does not need more unhappy... by Nancy Wigal | Apr 19, 2013 | Local Search, News, SEO
Google Public Alerts is something new that just caught my eye here at Search Engine Academy. Why? Well, I was eyeballing my favorite station in the whole wide world – the Weather Channel – when I saw that my area was under a tornado alert. I opened a new... by Nancy Wigal | Apr 17, 2013 | Content Marketing, Google Webmaster Tools, Link Building, SEO, SEO Blogging |
Howdy, my fellow SEOers! Today, Search Engine Academy is doing something a little different. We’ve interviewed Mark Traphagen, the Director of Digital Outreach at Virante, an online marketing firm located in the Research Triangle area of North Carolina to find... by Nancy Wigal | Feb 20, 2013 | SEO
Hello, all you SEO heroes out there! How are you? Here at Search Engine Academy, we are well. 2013 is rolling right along, and since we updated all the course material in late 2012, and have begun teaching it 2013, one of the new sections is information architecture... by Nancy Wigal | Jan 23, 2013 | SEO
Howdy ho, SEO folks! Welcome back to another Search Engine Academy post on Information Architecture (IA) and search engine optimization (SEO). We do this every Wednesday. We’ve been going over how to implement IA, and this week, we are going to talk about user... by Nancy Wigal | Jan 8, 2013 | Content Marketing, SEO
Good day, my SEO heroes! I hope you are well. Search Engine Academy stays on top of what’s going on in the SEO world, and today we have something new to share with you. Unless you’ve been living in the wilderness off the grid, you are probably aware that... by Nancy Wigal | Dec 10, 2012 | News, SEO
Howdy ho, SEO peeps! Another day, another way to connect from your (not so?) friendly search engine Google. Here at Search Engine Academy, we are just like so many other SEO organizations that keep our fingertips on the pulse and temperature on what the girls and boys... by Nancy Wigal | Dec 7, 2012 | Misc, SEO |
Hello all you wonderful SEOers out there! Welcome to Search Engine Academy’s blog on keyword research, information architecture, internet marketing, and more. While we teach a lot about organic SEO, we also pay close attention to those processes and techniques... by Nancy Wigal | Nov 6, 2012 | Rant, SEO
Those of you who know me pretty well for Search Engine Academy know that I am a sailor and that I try to get out on my boat as much as possible. Apparently I have too much time on my hands, because I recently wondered what, if any, comparisons I could draw between SEO... by Nancy Wigal | Oct 26, 2012 | Content Marketing, News, SEO, SEO Blogging, WordPress |
Howdy ho, my SEO friends! Have you heard of Google Authorship? No? Well, sit down and follow along with Search Engine Academy and learn how to harness this powerful SEO process that’s under-utilized and poorly understood. This is so cool and powerful, it’s... by Nancy Wigal | Oct 10, 2012 | SEO
Good day all you SEOers! I’m glad you’re back to read another post about Information Architecture (IA) and search engine optimization (SEO). We are getting deep into meta data, and specifically we are talking about developing thesauri to build a good list... by Nancy Wigal | Oct 8, 2012 | Rant, SEO
What is SEO? This question is still being asked today. I also constantly run across folks who ask me another question, “Why does it matter if I do SEO or not?” It’s obvious, but what the heck, let’s go over some of the reasons why SEO matters....