by Josiah Barefoot | Apr 13, 2023 | Search Engine Optimization Training, SEO 101 |
It’s tempting for SEO beginners to simplify by finding a set of popular phrases and haphazardly implementing them into their content. However, good optimization doesn’t come from merely attempting to game Google’s algorithms but from a place of empathy for your... 
by Josiah Barefoot | Feb 14, 2023 | Content Marketing, SEO, SEO 101 |
Google is constantly changing its algorithms, but creating content that survives them requires an understanding of their quality control team’s priorities. Learning who the Google quality raters are and what they look for increases the probability of a higher ranking...